VMware is committed to helping our partners succeed as trusted advisors to our mutual customers, and as members of our Cloud-Smart Ecosystem. And, as partners invest in technology and services to help drive their customers’ digital journeys, we are focused on making it easier and more profitable than ever to be a VMware partner.
To that end, we are continuously evolving the VMware Partner Connect program to adapt to industry demands and customer expectations, and reward partners for driving customer success. We are thrilled to share that the VMware Partner Connect Program has received a 5-star ranking in the CRN Partner Program Guide. The 5-star rating is given to an elite set of vendors that deliver the best of the best to solution providers, going above and beyond in their partners programs to help push growth and positive change.
The VMware Partner Connect program is designed to provide clear paths to profitability by aligning with partners’ business models and delivering customer-for-life value. Here’s a deeper look at the opportunities in front of our partners:
Helping Customers Manage Multi-Cloud Complexity with Cross-Cloud Services
Companies around the world are shifting to multi-cloud environments. They want the freedom and control to work in the clouds that best meet their needs and foster innovation. Because multi-cloud environments can be complex, a huge need has arisen for expert guidance to navigate these complexities. VMware is intent on helping customers overcome these barriers and to make it easier and more profitable for VMware partners to thrive in their role of trusted advisor.
To support customers in running their multi-cloud environments, VMware recently launched VMware Cross-Cloud services, an integrated portfolio of SaaS solutions to build, run, manage, and secure all apps across clouds. Many VMware customers are taking full advantage of Cross-Cloud services to save time and increase efficiency. Customers often need help with the in-house skills to be what we call Cloud-Smart—knowing how to use the right services, on the right cloud, and at the right time for a given workload. Because many of these customers have long counted on VMware partners to provide such practical guidance, they are naturally turning again to partners to become Cloud-Smart.
Delivering the VMware Cloud-Smart Ecosystem
Partners provide extraordinary value to customers through their own domain expertise and areas of specialization. Not only are VMware partners attuned to their customers’ specific technology needs, but they are also indispensable in delivering VMware Cross-Cloud services, ensuring customers everywhere can be Cloud-Smart with VMware technology.
VMware’s Cloud-Smart Ecosystem strategy enables partners to bring the benefits of Cross-Cloud services to their customers. VMware partners will see this strategy reflected in programs, tools and financial incentives that enable them to drive “outcomes as a service” and create customers for life.
VMware is as dedicated to the success of our partners as we are to customer outcomes. That’s why, in concert with VMware partners, VMware is building an industry-leading partner experience that activates their full potential and streamlines how we do business together.
We are incredibly proud to receive a 5-start ranking in the CRN Partner Program Guide and we look forward to continuing to provide our partners with more support and tools to differentiate and transform their business.
Learn more about VMware Partner Connect and our CRN Partner Program Guide 5-star ranking.
Tracy-Ann Palmer
Vice President,
Partner Programs and Experience
Not only are VMware partners attuned to their customers’ specific technology needs, but they are also indispensable in delivering VMware Cross-Cloud services, ensuring customers everywhere can be Cloud-Smart with VMware technology play tic tac toe .