Programs

Evolving Partner Profitability to Provide Greater Opportunities and Rewards

As part of VMware’s Cloud-Smart Ecosystem strategy, we are committed to leveling up the partner experience, making it easier and more profitable for partners to thrive in the role of trusted advisor. VMware’s family of incentives speaks to this commitment, and we’re excited to announce two updates to provide greater opportunities and rewards for invested partners effective February 18, 2022.  

Partner Value Registration Offers Platform to Bring Unique Value to Co-Selling Opportunities 

VMware Partner Value Registration (PVR) combines the existing VMware Opportunity Registration Program (Advantage+) with a new Joint Value Plan to highlight partners’ value-add capabilities and drive alignment with VMware sales teams. Available to Advanced- and Principal-tier partners in AMER and EMEA, PVR helps expand Advance Technology bookings, raise partners’ profiles among VMware sales teams, and optimizes the co-selling motion on VMware’s largest deals. 

Solution Rewards Incentives Updated to Accelerate Partner Shift to SaaS Revenue  

The VMware Solution Rewards Program rewards partners for building skills in solutions and services, and leverages those capabilities to enhance customer value. Available to partners in the Advanced- and Principal-tiers of Partner Connect, Solution Rewards now offers higher base rebate rates for SaaS customer acquisition and renewals, providing a bridge for invested partners to expand their businesses beyond license resell.  VMware Solution Rewards now offers partners a straightforward way to earn more by earning competencies while increasing margin on subscription sales.

At VMware, we are committed to helping our partners provide services that drive customer value and partner profitability. VMware’s connected ecosystem plays a foundational role in our success and driving the industry forward.   

Reach out to your VMware representative to learn how you can increase profitability with VMware Partner Value Registration and the Solutions Rewards Program. 

Thank you for your partnership. 

Tracy-Ann Palmer

Vice President,
Partner Programs and Experience

Comments

4 comments have been added so far

  1. VMware’s group of motivations doesn’t address the difficulties that organization can bring, which can make it hard for accomplices to flourish in this job. To address these difficulties and give more noteworthy open doors and awards to accomplices, VMware has delivered programming upgrades that give registrants expanded impetuses and more ways of making individual progress.

  2. VMware’s Partner Program provides partners with a number of benefits, but these benefits are often not enough. Partners want more opportunities within VMware to excel.

    VMware’s family of incentives doesn’t speak to the challenges that partnership can bring, which can make it difficult for partners to thrive in this role. In order to address these challenges and provide greater opportunities and rewards for partners, VMware has released programming enhancements that provide registrants with increased incentives and more ways to achieve personal success.

  3. VMware’s Partner Program provides partners with a number of benefits, but these benefits are often not enough. Partners want more opportunities within VMware to excel.

    VMware’s family of incentives doesn’t speak to the challenges that partnership can bring, which can make it difficult for partners to thrive in this role. In order to address these challenges and provide greater opportunities and rewards for partners, VMware has released programming enhancements that provide registrants with increased incentives and more ways to achieve personal success.

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