Increasing Customer Value Through Redesigned Customer Lifecycle Incentives

Last year we launched our game-changing Partner Connect program, reinforcing our commitment to improving the VMware Partner experience.

Today, I am thrilled to share how we are continuing to evolve the Partner Connect program through our redesigned Customer Lifecycle Incentive offerings. We have made significant changes to partner incentives to deepen our engagement with you and increase the availability of rewards for delivering successful customer outcomes.

Our redesigned incentive offerings now align across the customer lifecycle to enable you to create customer-centric experiences and deliver valuable solution outcomes. Shifting investment toward partner capability and lifecycle services enables you to deliver a consistent customer experience while establishing recurring revenue streams.

Our updated customer lifecycle incentives offerings for FY22 are now available (effective on January 30, 2021). Learn more and start earning rewards today as you build your VMware practice.

Thank you for your partnership.

Tracy-Ann Palmer

Vice President,
Partner Programs and Experience


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