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For more than a year, VMware has been working to make it easier for our partners to do business with us. We’ve listened, learned, and have taken decisive action. On February 29, we launched our game-changing Partner Connect program, a direct result of our commitment to improving the VMware Partner experience.

 

Our partners now have greater flexibility to choose the right business model that aligns to how they want to solve their customers’ most pressing IT challenges. On March 2, Jenni Flinders, our worldwide channel chief, discussed this during the VMware Partner Connect Virtual Event.

 

We designed Partner Connect with these key principles in mind:

  • Simplicity – create clear paths to co-investment for our partners (and their customers).
  • Choice – offer partners more flexibility and control to help their customers scale and succeed.
  • Innovation – provide access to forward-thinking solutions and innovative ways of working to help partners prepare for what’s ahead and ensure their customers are ready, too.

 

VMware partners should use their existing credentials to login to the Partner Connect portal and see for themselves how easy it is to navigate this modernized digital platform.

 

The most advanced companies in the world turn to VMware to build, run, manage, connect, and protect any app on any cloud and on any device. This includes reimagining the way we do business with our partners. Our new journey together has just begun….

 

If you are looking to become a VMware partner, get started here.