Partner Exchange @ VMworld 2017 in both Las Vegas and Barcelona was a resounding success, bringing greater awareness to all partner types the possibilities that exist in the cloud infrastructure marketplace. While we are unable to replay the palpable excitement in the air, we can provide a recap of the highlights for those of you unable to attend.
The robust content offered included an inspirational Partner General Session, Business Growth Keynotes, Technical and Sales bootcamps and more. Brandon Sweeney, SVP, Worldwide Sales and Operations and Ross Brown, SVP, Strategic Corporate Alliances hosted the Partner General Session. It provided partners with sneak peek into VMworld updates, as well as our vision and strategy and outlined the expanding ecosystem opportunity for partners across all routes to market.
Brandon emphasized that for partners to be successful moving forward, they must shift their thinking about both how and what we sell. He challenged partners to think about “how can I surf these shifts so that on the other side I can capture the dollars?”
Interestingly, the majority of customers believe that hybrid cloud is the answer yet only 5% have begun their digital transformation journey. This huge opportunity is precisely why VMware is focused on transforming tomorrow through:
- Services – a services path forward
- Cloud – a partner centric cloud strategy to assist customers in getting cloud ready (upgrade all current customers to vSphere 6.5)
- Partner Enablement -look for a cloud competency coming soon
- Best in class Partner Programs (such as the newly announced ELA Fulfillment Rebate)
In addition to the Partner Exchange General Session, Brandon and Ross led a panel where partners heard from various route to market (RTM) leaders. Partners were encouraged to connect with their RTM leaders to learn more about opportunities specific to their route.
Partner Exchange attendees were also privy to a new take on the keynote with special guest speakers alongside key VMware executives.
Business Growth Keynotes delivered an ‘inside out’ view on current and upcoming technology shifts and trends in:
- Cloud Computing
Bernard Golden, long-time tech innovator and visionary, and VMware’s Nick King, VP, Solutions Product Marketing, Cloud, discussing cloud computing and how organizations must shift to stay competitive.
- Embracing Digital Transformation
Business futurist Greg Verdino along with VMware’s Sumit Dhawan, SVP & GM End User Computing (US) and Duncan Greenwood, VP End User Computing (EMEA) offered a forward thinking take on digital transformation and its impact on customers globally.
- The Future of Cyber Security
Partners received a hacker’s take on cyber security from Keren Elazari, cyber security expert, and VMware perspective from Tom Corn, SVP, Security Products, and discovered what ‘secure’ really means with the game changing announcement of VMware AppDefense.
Over 50 partner specific breakout sessions delivered hard-hitting content around hot topics such as NSX, VMware Cloud on AWS, Cloud Service Provider Platform and Digital Transformation. In addition to the business focused breakout sessions, Partner Exchange provided partner only technical sessions and enablement sessions with over a dozen partner bootcamps.
Additionally, our Partner Exchange Lounge was well attended his year. Partners enjoyed complimentary snacks and beverages, relaxed, recharged, and connected with their peers and VMware employees. For added convenience, we doubled the number of meeting rooms available for partner booking and all were fully utilized.
Partner Exchange 2017 once again enabled our channel ecosystem to start thinking one-step ahead and realizing the possibilities as they help customers on their digital transformation journeys. We hope those who were unable to attend this year will join us for Partner Exchange @ VMworld 2018.
Many thanks to our sponsors Arrow, Carahsoft, Tech Data, and Veeam.