Home > Blogs > Power of Partnership > Monthly Archives: January 2017

Monthly Archives: January 2017

Partner Perspectives: Accelerating the Customer Cloud Journey

biker-384178_1920copy

IT as a service (ITaaS) is at the forefront of the latest fundamental shift in consumption as enterprise IT organizations continue to veer away from the outdated build model of yesteryear, toward a consume model aligned with cloud adoption. In short, we are collectively sprinting in order to modernize IT. The race away from step-by-step processes that address immediate IT needs first, to a holistic, planned and flawlessly executed strategy across the entire IT environment is on.

VMware Validated Designs are key to these digital transformation strategies and are helping end-users realize a faster and more strategic journey to the cloud. That is what we learned during a conversation with Accenture at VMware Partner Exchange 2016. Accenture underscored the value that partners can bring to their customers on their journey to the cloud.  Through VMware Validated Designs, partners can offer:

Speed to Cloud

VMware Validated Designs facilitate cloud adoption more quickly than customers have ever been able to do so before. Speed to cloud is a differentiator for solution providers and when they can deliver speed within strategic, custom blue prints developed by certified experts, the value proposition becomes clear.

Expertise in Partnership

VMware partners are not just selling transactional services; they are providing solutions and expertise. Modern IT organizations require service providers to have resources and experts to design and implement end-to-end products in an automated fashion.  VMware Validated Designs help Accenture mitigate risk, so clients can quickly get up and running in an automated, predictable and consistent manner. In addition, it ensures the environment is continually where it needs to be after deployment, which bolsters long-term partner-customer relationships.

Enhanced Validated Designs

VMware solutions invite custom collaborations between VMware partners and end-users. For example, Accenture enhances VMware Validated Designs by integrating advanced compliance. This brings peace of mind to customers with SOX or HIPAA needs who can rest assured their environment always meets compliance requirements.

Long-term Strengths

At the end of the day, VMware Validated Designs are utilized to help organizations move through digital transformation in a strategic, holistic manner. With blue print in hand, it is an opportunity for VMware partners to create lasting and collaborative partnership with their customers.

Meticulous planning and expertise are essential ingredients to successfully expedite customers’ transition to cloud and helping them along their digital journey. Hence, partners like Accenture are critical to help realize the potential of VMware Validated Designs.

Accenture’s VMware Validated Design is a reference architecture for implementation of a private cloud based on VMware’s SDDC technology.

For more on how Accenture has achieved success with VMware Validated Designs, watch this short video.

Using this design blueprint, customers can:

  • Focus on business priorities by minimizing ‘time to value’ through implementation of a private cloud in days vs months
  • Simplify user experience through automated provisioning and management
  • Meet business demands through scalable, resilient and secure architecture

To learn more about Accenture’s VMware Validated Designs, contact accenture@vmware.com

Interested in telling your story and inspiring others?  We would love to hear about it!  Here are two opportunities to highlight your organization’s outstanding performance:

  • Submit your success story/reference for a chance to be featured in an upcoming Power of Partnership blog or video.
  • Nominate your organization for a 2016 VMware Global Partner Innovation Award for a chance to be honored at the annual VMware Partner Leadership Summit in 2017.

Remember, submitting a success story/reference or a Global Partner Innovation Awards nomination helps you:

  • Amplify your value proposition through VMW and external channels
  • Successfully market your organization
  • Demonstrate subject matter expertise on VMW solutions

Don’t wait; submit your success story/reference or your Partner Innovation Awards nomination today!

 

VMware 4-4-5 Fiscal Calendar Coming Soon

445-partner-vault

As we move forward into the New Year, we want to take a moment to remind our partners that VMware will shift to a 4-4-5 fiscal calendar on February 4, 2017, the first day of Fiscal Year 2018 (FY18).

To facilitate a smooth transition to FY18, please submit your orders early. All orders must be submitted to the order management team by 6 PM Cork local time (for international orders) and 6 PM PST (for orders in the Americas) on January 31, 2017 to ensure processing.  All orders submitted after these times will be processed beginning February 4, 2017.

From February 1 to 3, 2017, some systems will be unavailable or have limited functionality.

Incentive program schedules, with the exception of Aggregator Rewards, will align to the new 4-4-5 calendar quarters.

For key dates, FAQs, and additional resources, please visit the 4-4-5 Fiscal Calendar Partner Central Page or contact partnernetwork@vmware.com.

We look forward to continued success with our outstanding partner ecosystem this year and beyond.

Partner Perspectives: How NSX Accelerates Innovation

Screen Shot 2015-12-09 at 8.57.08 AM

As the adoption of the Software-Defined Data Center continues to transform IT, we have heard from several VMware partners on the pivotal role VMware solutions played in facilitating their own digital transformations. NSX, in particular, has been key both for updating our partners’ internal business processes as well as the products with which they go-to-market.

We sat down with VMware partner CSC to hear exactly how NSX accelerated innovation on both these levels. In this video, Gabe Kazarian, Product lead for CSC’s BizCloud offering, explains how NSX helps CSC better manage internal environments, automating traditionally manual functions and streamlining processes.

CSC is not just improving environments internally; they also use NSX to accelerate the adoption of network and storage virtualization across the board. While early technologies and strategies for network and storage virtualization were often intrusive and costly, Kazarian says NSX and vSAN speed up the adoption of virtualization by acting as a foundation for some of the newer, burgeoning technologies. Whether it is application modernization or hybrid cloud deployment, they use NSX to implement the proper security at the right speed. In turn, they have been able to improve the products and services they sell with added features and functionality at a more competitive price. Learn more about CSC’s engagement with VMware NSX and other solutions or share your own success story with VMware.

You now have two opportunities to share your perspectives on success with VMware and highlight your organization’s outstanding performance:

  • Submit your success story/reference for a chance to be featured in an upcoming Power of Partnership blog or video.
  • Nominate your organization for a 2016 VMware Global Partner Innovation Award for a chance to be honored at the annual VMware Partner Leadership Summit in 2017.

Remember, submitting a success story/reference or a Global Partner Innovation Awards nomination helps you:

  • Amplify your value proposition through VMware and external channels
  • Successfully market your organization
  • Demonstrate subject matter expertise on VMware solutions

Don’t wait; submit your reference or your Partner Innovation Awards nomination today!

Channel Trends and Generating Demand in 2017

Screen Shot 2015-12-31 at 12.34.01 PM

There is no doubt about it; the channel has evolved thanks to a strong partner ecosystem.  Today’s channel partners are stronger and better informed than ever before. As a result, the channel is moving in a much more collaborative direction of vendors and partners working together toward success. With this evolution continuing into 2017, we outlined four of the biggest channel trends our partners might see in the year ahead:

  1. LinkedIn for Lead Nurturing – Social media isn’t going away and in fact, it’s the first stop for many of your prospects when researching solutions and services. We continue to see our most successful partners leverage social selling, particularly on LinkedIn, in an effort to build their brands and nurture relationships that evolve into long-term customers.
  1. Integrated Demand Generation As technology transforms content consumption, integrated demand generation campaigns are key. High-performing partners use LinkedIn for networking, to get current business news and to build relevant contact lists. Then, they extract those lists to execute drip campaigns from the Partner Demand Center. Doing so puts relevant content, meant to solve specific pain points and start conversations, on the path of their buyer’s journey.
  1. Hyper-focused Messaging – Email is not dead but the spray and pray methods of yore most certainly are. Marketers used to be able to blast out the same email or offer to everybody on their list, but prospects today expect personalized communications and information. A successful integrated demand generation campaign requires tailored messaging. Canned, impersonal emails are not only considered SPAM, they actually damage a partner’s brand. The key to success? Partners have to do their research and tailor messaging and cadence based upon prospects’ business types, roles, and pain points.
  1. An Aligned Approach to Partnership –At VMware, we are practicing what we preach and it shows in the enhancements to our partner programs and tools. The updates to our Advantage+ Opportunity Registration program reward partners amplifies incentives and enables more predictability and profitability.  Additionally, the updated Partner Demand Center gives partners state of the art tools to customize campaigns and quickly generate demand.

Just as partners need to fine-tune their messaging and offerings to the specific needs of their customers, we continue to align our Partner Program, communications, and resources with our partners’ business types and goals. We are committed to providing our partner community with the tools they need to grow and prosper in the year ahead.