The Improved VMware Partner Demand Center: A Marketer’s Best Ally


We get it. Keeping your website and social media channels up-to-date with the latest consumer relevant information can be challenging. But with 94% of B2B buyers conducting online research during the buying process, it’s no longer optional when competing in today’s market. That’s why we’re especially excited to announce our improved VMware Partner Demand Center, giving partners the ability to more seamlessly stream content directly to their website and social media platforms.

From campaign creation to management, the enhanced Partner Demand Center equips a modern marketer to operate in a digital world with tools, content, and resources that generate demand and turn prospects into customers. The updated content, functionality, and resources are all based on extensive feedback and input from our partner community.

So what’s new for partners?

  1. Improved website content

Website content syndication got a makeover. Create awareness of your website with a clean, user-friendly setup, and automatic updates.  It’s now easier than ever to embed customized VMware content, generate new leads, and follow up with prospects.

   2. New social media content library in 6 languages

Boost awareness, attract new audiences, generate leads, and nurture existing customers on LinkedIn, Facebook, Twitter, and Xing. With the expanded library, you can now select from 6 languages as you tap into tailored social streams and choose the best options for your business.

3. New integrated campaigns focused on joint VMware and partner priorities

Create your own integrated campaigns tailored to your audience. All available campaigns align to annual VMware and partner priorities. Leverage marketing best practices, defined calls-to-action and top assets, plus access a consistent bill of materials so you’ll know exactly what to expect each time you customize a new campaign.

4. Improved integration and automation

Save time and optimize resources by integrating Partner Demand Center marketing tactics with your marketing automation systems, including: Hootsuite, Marketo, HubSpot, Salesforce, and more.

5. Increased customization across all campaign tactics

Discover a more personalized experience and cobrand everything from your company’s value proposition, to your messaging and branding.

6. Localized platform user interface

Thanks to feedback from our partner community, the user interface is now localized, making the Partner Demand Center globally accessible to partners.

7. Expanded global in-language support across regional time zones

Got a question? You can now call PDC support representatives across all regional time zones to get the answers you need, exactly when you need them.

8. Improved reporting capabilities

Measuring KPIs is a breeze with updated metrics. Manage, monitor, and review campaign performance in real-time and share campaign results all within a single dashboard.

Excited to get started? Check out the Partner Demand Center getting started guide and log into the new platform to get going on your next successful campaign.

Register for one or more upcoming training sessions for an overview and demo of the Demand Center marketing programs:


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