EMEA Shines at Partner Exchange


EMEA partners shined in Barcelona with a record 2,500 registered attendees for Partner Exchange.

VMware CEO Pat Gelsinger, Channel Chief Ross Brown and many other executives were on site to host the annual event. Highlights included the Partner Exchange General Session, and four Solution Keynotes.

EMEA partners had the opportunity to get a preview of the upcoming VMware announcements and what it means for their business.

Kicking of the Partner Exchange General Session, Pat Gelsinger discussed how the journey to the SDDC can now be enabled through VMware Cloud Foundation & Cross-Cloud Services which provide freedom and control and ultimately reduces TCO.   The latest VMware announcement on the partnership with AWS provided another example of how we are delivering cross-cloud architecture by offering customers cloud freedom — the freedom to innovate in multiple clouds, and the ability to run, manage, connect and secure their applications across clouds and devices in a common operating environment and deliver those applications onto any device.

Pat reminded partners that “VMware Cloud on AWS offers our customers the best of both worlds. This new service will make it easier for customers to preserve their investment in existing applications and processes while taking advantage of the global footprint, advanced capabilities, and scale of the AWS public cloud.”

EMEA partners were delighted to hear that VMware’s vision for providing a full breadth of options for customers to address their individual cloud management needs is now coming to fruition.

Following the General Session, partners attended popular Solution Keynotes on these hot topics:

  • Delivering the Digital Workspace
  • Enabling Cloud for Your Customers
  • Accelerate Network Virtualization
  • VMs, Containers, and Mega-Clouds: Connecting the Dots

Partner Exchange provided partners with Program updates, prepared them for customer conversations during VMworld and enabled partners for sales success moving forward.


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