Recap: Partner Exchange at VMworld 2015 Europe

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On Monday, 12 October, Dell Inc. and EMC Corporation announced they have signed a definitive agreement under which Dell, together with its owners, Michael S. Dell, founder, chairman and chief executive officer of Dell, MSD Partners and Silver Lake, the global leader in technology investing, will acquire EMC Corporation, while maintaining VMware as a publicly-traded company. Read the full press release.

This exciting news set the tone and the stage for Partner Exchange @ VMworld 2015 Europe. Partners began the cloudy day by attending 38 breakout sessions and ended it with the Partner General Session and an Appreciation Party.

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The General Session took place at the Fira Gran Via in Barcelona, and was hosted by Jean-Philippe Barleaza, VMware’s Acting VP of EMEA Partners and Alliances, and Ross Brown, Senior Vice President of Worldwide Partners and Alliances. During the General Session, Ross laid out the journey to One Cloud, Any Application, Any Device, and shared his focused on:

  • Profitability
  • Services capability
  • Ease of doing business

He also covered three “top of mind” items for EMEA partners:

  • Embracing Industry Transformation
  • Cloud/Data Management Opportunities
  • Services

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During the General Session, Bill Fathers, Raghu Raghuram, Sumit Dhawan, Martin Casado and Carl Eschenbach spoke to partners exclusively on their individual charters in advance of their VMworld keynotes to ensure partners could act as a customer advisor for the week and beyond.

Bill Fathers, VMware EVP & GM of Cloud Services, spoke to the Evolution of the cloud and moving from experimental phase into professional phase as well as Hybrid applications as the future, and why you need a hybrid platform.

Raghu Raghuram, VMware’s EVP and GM of the Software-Defined Data Center, took a deep dive in VMware’s SDDC as a foundation for the unified hybrid cloud. He touched on the unbridled opportunity for you, our partners, either in private cloud, or migrating customers to public cloud, or building and operating services in public cloud via vCloud Air.

Sumit Dhawan, SVP and GM of VMware’s Desktop Products and End-User computing focused on Mobility and the unique relationship VMware has with our partners. He went over consumer simplicity and how we are uniquely provisioned with Workspace suite to deliver any app to any device.

Martin Casado, SVP of Networking and Security, discussed NSX and how today, the application is the network. He also touched on the ways in which the landscape is changing so quickly with new regulations.

Carl Eschenbach, VMware President and COO then closed out the General Session asking partners to join the bold expedition that VMware is headed towards with its partners, and concluded with a fireside chat asking Ross what it means to be leading VMware’s Partner Ecosystem. Carl set his expectations of:

  • Continuing to ensuring partner profitability and predictability
  • Increasing partners services capability and profitability
  • Helping partners guide customers through the transition to One Cloud, Any Application, Any Device

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The Rest of the Week

If you have yet to do so, come check out the Partner Lounge located in Building 7. With lots of free and fun giveaways, coffee, comfortable chairs and chargers, the lounge is your one stop shop for all of your partner needs while at VMworld.

Feeling quizzy? Come take our “Smart Partner Quiz” for a change to be promoted over our social channels, or better yet, sign-up for our own exclusive Hands-on Lab happening today and tomorrow.


In addition to Partner Exchange @ VMworld 2015, VMware will host our first ever Partner Leadership Summit taking place March 6-9, 2016 in Scottsdale, AZ. This invite only event will focus on our C-Level Business audiences within our top partners.

We hope you have enjoyed Partner Exchange in Barcelona as much as we have. There is a lot more to explore and learn as the week continues with VMworld 2015. See which products launched at VMworld 2015 U.S.

Don’t forget to engage with your fellow partners and customers, get enabled and follow us on twitter: @VMware_partners.

We look forward to seeing you next year as we stay Ready for Any.

The VMware Partner Network Team



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