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Monthly Archives: October 2015

VMware and NetApp: A Fruitful Partnership Based on Symmetry and Synergy

NetApp Insight 2015 Las Vegas just wrapped up, and VMware was once again proud to be a platinum sponsor of the event. In case you’re not familiar with it, this is NetApp’s annual conference for storage and data management pros. For four jam-packed days, NetApp customers, engineers, consultants and partners, like VMware, all get together to attend as many of the (over 300!) technical sessions as possible, test drive solutions at the Hands-On Labs, and see exciting new technology in action at the Solutions Expo.

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Jeff Freeman, VMware’s Sr. Director of Systems Engineering, was invited onto the main stage for the “Day 2” General Session and share some of his thoughts about the long-lasting and fruitful partnership between our two companies. In his over 25 years in the industry, and nine years with VMware, he’s seen the power of close collaboration between partners who are dedicated to similar goals. And the partnership between VMware and NetApp is especially well-aligned.

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Since 2002, VMware and NetApp have worked very well together, based on a synergy between our companies on two fronts: 1) the passion of our teams for innovation and our dedication to drive success for our customers, and 2) the engineering work we have done together on innovations like VCAI, VSC, VASA and vVOls—which have helped earn over 50K joint customers worldwide.

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One of the more exciting confluences of these two synergies has been on our latest VDI collaboration, which has resulted in the VMware Horizon 6 with FlexPod and the NetApp All Flash FAS solution. Together VMware and NetApp are driving the cost per desktop down to under $40 per seat. Not only is it less expensive, this solution allowed one of our customers to deliver 10,000 production-ready desktops for a global rollout, in just over a week. The amazing case study for this customer was turned into a well-attended event session, led by none other than Dave Hitz, EVP and Founder of NetApp.

Thanks NetApp, for a great event and a great partnership.

The VMware Partner Network Team

Recap: Partner Exchange at VMworld 2015 Europe

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On Monday, 12 October, Dell Inc. and EMC Corporation announced they have signed a definitive agreement under which Dell, together with its owners, Michael S. Dell, founder, chairman and chief executive officer of Dell, MSD Partners and Silver Lake, the global leader in technology investing, will acquire EMC Corporation, while maintaining VMware as a publicly-traded company. Read the full press release.

This exciting news set the tone and the stage for Partner Exchange @ VMworld 2015 Europe. Partners began the cloudy day by attending 38 breakout sessions and ended it with the Partner General Session and an Appreciation Party.

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The General Session took place at the Fira Gran Via in Barcelona, and was hosted by Jean-Philippe Barleaza, VMware’s Acting VP of EMEA Partners and Alliances, and Ross Brown, Senior Vice President of Worldwide Partners and Alliances. During the General Session, Ross laid out the journey to One Cloud, Any Application, Any Device, and shared his focused on:

  • Profitability
  • Services capability
  • Ease of doing business

He also covered three “top of mind” items for EMEA partners:

  • Embracing Industry Transformation
  • Cloud/Data Management Opportunities
  • Services

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During the General Session, Bill Fathers, Raghu Raghuram, Sumit Dhawan, Martin Casado and Carl Eschenbach spoke to partners exclusively on their individual charters in advance of their VMworld keynotes to ensure partners could act as a customer advisor for the week and beyond.

Bill Fathers, VMware EVP & GM of Cloud Services, spoke to the Evolution of the cloud and moving from experimental phase into professional phase as well as Hybrid applications as the future, and why you need a hybrid platform.

Raghu Raghuram, VMware’s EVP and GM of the Software-Defined Data Center, took a deep dive in VMware’s SDDC as a foundation for the unified hybrid cloud. He touched on the unbridled opportunity for you, our partners, either in private cloud, or migrating customers to public cloud, or building and operating services in public cloud via vCloud Air.

Sumit Dhawan, SVP and GM of VMware’s Desktop Products and End-User computing focused on Mobility and the unique relationship VMware has with our partners. He went over consumer simplicity and how we are uniquely provisioned with Workspace suite to deliver any app to any device.

Martin Casado, SVP of Networking and Security, discussed NSX and how today, the application is the network. He also touched on the ways in which the landscape is changing so quickly with new regulations.

Carl Eschenbach, VMware President and COO then closed out the General Session asking partners to join the bold expedition that VMware is headed towards with its partners, and concluded with a fireside chat asking Ross what it means to be leading VMware’s Partner Ecosystem. Carl set his expectations of:

  • Continuing to ensuring partner profitability and predictability
  • Increasing partners services capability and profitability
  • Helping partners guide customers through the transition to One Cloud, Any Application, Any Device

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The Rest of the Week

If you have yet to do so, come check out the Partner Lounge located in Building 7. With lots of free and fun giveaways, coffee, comfortable chairs and chargers, the lounge is your one stop shop for all of your partner needs while at VMworld.

Feeling quizzy? Come take our “Smart Partner Quiz” for a change to be promoted over our social channels, or better yet, sign-up for our own exclusive Hands-on Lab happening today and tomorrow.


In addition to Partner Exchange @ VMworld 2015, VMware will host our first ever Partner Leadership Summit taking place March 6-9, 2016 in Scottsdale, AZ. This invite only event will focus on our C-Level Business audiences within our top partners.

We hope you have enjoyed Partner Exchange in Barcelona as much as we have. There is a lot more to explore and learn as the week continues with VMworld 2015. See which products launched at VMworld 2015 U.S.

Don’t forget to engage with your fellow partners and customers, get enabled and follow us on twitter: @VMware_partners.

We look forward to seeing you next year as we stay Ready for Any.

The VMware Partner Network Team


Get Ready for Any at VMworld 2015 Europe

VMworld 2015 Europe is around the corner, and we are thrilled to see our partner attendees on Monday, 12 October for Partner Exchange in Barcelona, Spain at the Fira Barcelona Gran Via. The day will be filled with Route-to-Market sessions, Strategy Sessions, a General Session, networking opportunities, and a Partner reception. Check out the full agenda.

Here are five reasons this event will benefit you:

  1. Become a customer advisor for the week as you’ll receive updates and important announcements ahead of time
  2. Help align your go-to-market focus areas with VMware’s
  3. Gain access to more enablement and dedicated partner content
  4. Spend more time with your customers at VMworld
  5. Provide the tools you need to accelerate the sales cycle

Listen as Toni Adams, VMware’s Vice President of Partner & Alliance Marketing shares his thoughts on the event:

Whether you’re a Solution Provider, Service Provider, OEM, System Integrator, or an ISV partner, Partner Exchange at VMworld Europe will enable you to:

  • Learn from VMware executives and channel leaders on the company’s strategy, direction, and roadmap.
  • Choose partner focused Breakout Sessions across 4 different tracks: Technical, Business/Sales, Services and Cloud. Much of the partner content offered during Partner Exchange @ VMworld 2015 will also come directly from the VMware Worldwide Sales Kick-Off as well as the VMware Tech Summit.
  • Hear from VMware leaders about how VMware is the right partner to help support your key Route-To-Market strategy. We are excited to announce that Jean-Philippe Barleaza, Sr. Director of EMEA Partner Management will lead the General session with Ross Brown, Senior Vice President of Worldwide Partners and Alliances.
  • Exclusive access to the Partner Lounge throughout the main VMworld conference

After Partner Exchange

Join other business and technology professionals, VMware experts and executives for the rest of the week as we all come together to share the stories of our successes over the last year, learn from each other, and inspire one another to realize greater achievements in virtualization.

IT is in the midst of a dramatic shift to the mobile-cloud era, one in which IT services can be consumed on-demand across the enterprise and in hybrid and public clouds.

Learn how VMworld can help you shape your software-defined enterprise, radically simplifying IT while delivering services at the speed of today’s business.

It’s not too late to register for the IT event of the year. Join us as we get Ready for Any. We look forward to seeing you there.

The VMware Partner Network Team