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Monthly Archives: June 2015

Uncover 5 Powerful Tips to Improve Your Partner Marketing

As seen on The VAR Guy:

From Sherlock Holmes’ age-old tales of intrigue to today’s fascination with television dramas like CSI:  Crime Scene Investigation, we are drawn to solving mysteries – of following the clues to determine, “Who Done It.” We’ve also seen this love affair of detective work spill over into the tech space. When customers are choosing a vendor, they are following online bread crumbs to see if you are the right partner for them. They scour your website, blog, LinkedIn profiles, and even customer reviews. In fact, according to a 2014 study of B2B commerce, 94% of buyers do research online before making their purchasing decision.  The study also revealed that 71% of B2B buyers prefer to conduct research on their own – without ever meeting a sales representative. These staggering statistics reinforce the need to ramp up and promote your business across the channel.


So, are you leaving the right bread crumbs for your customers?

Here are 5 powerful tips to improve your online marketing:

  1. Evaluate your brand.  With so many vendors to choose from, potential customers will surely be weighing your brand, services, and support against the competition. Put yourself in your customers’ shoes.  Would you want to do business with you? Why or why not? What brand decisions or online improvements could you make to ensure that your prospects decide they want to reach out to you? Is your site too busy or too blank? Make sure it’s designed with your potential customer in mind.
  2. Put your best foot forward on social media.  LinkedIn is largely accepted in B2B as the go-to place for first impressions. So, if you’re meeting with a customer for the first time, chances are good that they’re going to look at your profile before your meeting. Keep that in mind and view your profile with a critical eye.  Make sure you, your executives and sales team have a professional headshot, updated/edited profile links, complete contact information (IE Skype and Twitter), as well as short descriptions with keywords for each of your past positions. People are always looking for things you have in common, so the more you tell them, the more opportunities for discussion topics. Make sure that these same underlying principles are applied with 100% consistency across social media — from your Twitter profile, website, Facebook page, Google+ account, and YouTube channel.
  3. Rally the troops.  Getting your employees involved is a great way to cast a wider marketing net. Encourage employees to update their profiles and write blogs on topics that matter to them. You can also create content on a weekly or monthly basis for your employees to post out across their social sites. This way, you have a unified message that has a much further reach. Just think of the possible retweets and click-throughs you can generate. Did you know that Google monitors this newfound traction and gives you higher search ranking as a result? Ultimately, employee involvement can be the key to making your company significantly easier to find online.
  4. Make your website a lead generating machine
    All of your marketing activities, whether it’s an email campaign or a post on LinkedIn, should highlight your business and give a clear route via links to your website.  But, is your website ready for those visits? In order to make your website a lead generation machine, you need to ensure that when prospects arrive they intrinsically know how to navigate your site, understand how you can solve their pain points and, finally, quickly see how to contact you. Also, today’s B2B consumers are tired of stock photography on vendor sites; they’d much rather see the real people they’ll be working with. It’s a little detail, but it can impact their evaluation of your site and your company.
  5. Continue to leave bread crumbs to gated content
    Use gated content (white papers, e-Books or videos) in exchange for visitors giving you their email address and contact information. Gating some of your information will allow you to capture user data. You can then use that data to generate demand with lead nurturing newsletters and other email correspondence. Through our Partner Demand Center, VMware partners can use highly-customizable email campaigns with landing pages for demand gen while also driving traffic to their site.  And, through website content syndication, partners can use high quality assets as additional sources of gated content for capturing emails or free product trials to generate leads. Just think of the time these resources can save your company.

Feel like there are still more clues to discover?  VMware has partnered with Channel Maven Consulting to create 15 bite-sized videos to help you navigate your social demand roadmap. Visit the Marketing Resources section of the Partner Demand Center to view these insightful videos, learn marketing best practices and download toolkits to help build your business.

The VMware Partner Network Team

The VMworld 2015 Content Catalog Is At Your Service

Consider the VMworld 2015 Content Catalog your sneak peek into the event that is sure to blow your technical socks off. Browse through the site and decide which breakout sessions, labs, boot camps, group discussions, quick talks and expert speakers you would like to add to your conference agenda.

You can search by fields such as track, session title, speaker names, or location, (US or Europe), or you can filter with a variety of tags or key words.
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Are you ready for a brave new model of IT? Is your company?  If so you must join us at VMworld 2015 August 30 – September 3 in San Francisco as our extended VMware community comes together with our One Cloud, Any Application, Any Device™ architecture, which lets you develop, deploy, and consume all applications. Get ready for a unified hybrid cloud that helps you innovate like a startup and execute like an enterprise. Visit the Content Catalog and get registered today.

We will see you at VMworld 2015 US and Europe!

The VMware Partner Network Team

VPN Spotlight – How to Partner with VMware

We’re back with the next video in our VPN Spotlight series, where we bring you video content highlighting our top partner news and information from across the VMware Partner Network (VPN).

This month’s spotlight is focused on the ways you can partner with us through the VPN to drive value for your business and your customers. The VMware Partner Network includes a range of partner programs to meet the needs of a variety of partner types. Our programs are designed to optimize your profitability and product competency, regardless of your transaction model – whether it is resell, services or technology focused.

Watch this short video to learn about the market-leading solutions, award-winning programs and unparalleled value that the VPN can offer.

Want more information on some of the key topics highlighted in this video? Visit the following links:

Interested in joining the VMware Partner Network? Visit www.vmware.com/partners and click on Enroll Now to get started.

The VMware Partner Network Team


VMworld 2015 Europe Registration Is Now Open

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Join us at VMworld Europe 2015 in Barcelona, Spain, 12-15 October to gain the essential tools, partner roadmap, training, and real solutions you need to innovate and excel with VMware. Register now and save €200 with our Early Bird pricing.

Don’t miss these NEW and improved content areas at this year’s event:

  • NEW 30-minute “Quick Talks” where you can learn more information in half the time.
  • Gain access to technical content within our catalog of over 250+ Breakout Sessions
  • Demo the latest products VMware has to offer in the Hands-on Labs
  • Participate in valuable partner discussions and experience first hand Product Demos
  • Network with industry experts in new and interactive ways at our VMworld events and in our Solutions Exchange.

Let’s not forget about you, our partners! Attending Partner Exchange @ VMworld Europe means you will have access to all the enablement, sessions and information you need to succeed in selling VMware products, as well as have the added opportunity to interact with the greater VMware community of customers and learn about VMware’s partner roadmap. Partner Exchange @ VMworld is the place to be for valuable partner content.

Here is how to attend Partner Exchange @ VMworld Europe 2015:

You can add Partner Exchange @ VMworld to your overall VMworld conference pass during registration by logging in with your company email domain in order to be validated as an approved partner. You will then be prompted in Step 4 to add on Partner Day. Learn about pricing here.

New to VMworld Europe? Here is a helpful guide to all you need to know in navigating your first year.

For those attending VMworld 2015 US, Early Bird pricing has been extended. Save $300 on registration today.

We look forward to seeing you in Barcelona!

The VMware Partner Network Team

Summer and VMworld U.S. 2015 Are Calling

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VMworld U.S. is often synonymous with summer, and summer is around the corner folks, which is why we are calling all North America, Latin America and Asia Pacific Partners! Early Bird pricing for VMworld 2015 US ends on June 9. This is your last chance to save $300 on the virtualization and cloud technology event of the year—Register now and don’t miss out.

Don’t let the June-gloom get you down. Sign-up today for the inaugural Partner Exchange @ VMworld 2015. This two-day event is sure to serve up all the Boot Camps, Breakout Sessions, and enablement you need to have more well-informed conversations with your customers throughout the conference.  Perhaps you’ll share summer vacation plans, along with how to best work with VMware and make this important shift to the cloud. For more information about this event, as well as special partner pricing, please visit our Partner Exchange @ VMworld page.

Join us for both VMworld 2015 U.S. and Partner Exchange @ VMworld 2015 U.S. so you can:

  • Attend Sessions and labs. Choose from 40+ partner focused sessions at Partner Exchange @VMworld in addition to the VMworld conference catalog of 350+ expert-led sessions offering best practices, how-tos, case studies, and more.
  • Participate in Hands-on training. See our Software-Defined Data Center in action in the Hands-on Labs.
  • Access to all enablement and information you need to succeed in selling VMware products.
  • Interact with the greater VMware community of customers.
  • Learn about VMware’s partner roadmap and valuable partner content.
  • Attend General Sessions. Hear the latest industry updates from our lineup of VMware visionaries.

Don’t let Early Bird pricing for VMworld 2015 U.S. fly by, be sure to register by June 9 to save and enjoy your summer even more. We look forward to seeing you there!

The VMware Partner Network Team