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Monthly Archives: May 2015

VMware’s Business Mobility Online Event is Sure to Dazzle

There’s an exciting world of new opportunities evolving — a world where early movers can take advantage and winners will be defined by mobile-first or mobile-only strategies.

VMware has created a comprehensive, secure business mobility platform, working with customers across many industries and partnering with a rich ecosystem to deliver apps and services specific to customers’ needs.

On June 16, we’re hosting a one-hour online event where we’ll share:

  • VMware’s Business Mobility vision and integral role it will play in shaping enterprise IT.
  • How companies ― from healthcare to education and retail ― are transforming backend processes and customer-facing experiences with next-generation mobile apps.
  • Exciting developments from VMware partners who are creating application-centric models for delivering rich new business services.
  • How VMware is deepening its commitment to iOS.

VMware has been partnering with some of the world’s most innovative companies. Join us from 9:00 to 10:00 AM Pacific Time on Tuesday, June 16 for this online event, and hear how together we’re leading the way. Register now.

To learn more about Business Mobility at VMware, watch Sanjay Poonen, VMware’s EVP & GM of End-User Computing, as he shares his executive insight.

The VMware Partner Network Team

The Renewals Train Has Arrived

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Attention VMware partners… opportunity is calling. The Renewals Campaign is here. This campaign focuses on current vSphere customers who are approaching the 90 days to renewal date (for their non-ELA transactional business), and are good candidates for the following products aligned with Power Plays:

  • VMware vSphere with Operations Management
  • VMware vSphere with Operations Management + VMware vRealize Operations Insight
  • VMware Virtual SAN

As a VMware partner, you have an opportunity to leverage this partner-ready campaign to help your existing vSphere customers take the next logical step in virtualization management by upgrading to vSphere with Operations Management.

The vSphere update provides increased scalability, enhanced live migration, improved fault tolerance, expanded compatibility and support, and much more. All products built on vSphere to help optimize virtualized environments and provide added functionality.

Here’s how to make opportunity become a reality:

  1. Grow the average selling price (ASP) and help drive top-line growth and future high-figure renewal revenue with product upsell and cross-sell opportunities.
  2. Receive significant rebates and incentives to improve margins, while increasing the ASP.
  3. Maintain revenue streams by strengthening the VMware customer base and improving existing customer relationships.
  4. Build customer relationships with additional service opportunities and assist customers in meeting changing business needs.

VMware provides you with professional assets and tools that allow you to seamlessly execute integrated marketing activities at no cost.  Take advantage of the following:

  • Exclusive opportunity
  • Preliminary sales and tech training
  • Access to marketing support to augment marketing capabilities
  • VMware programs and campaigns to create awareness
  • Customizable multi-touch demand-generation campaigns
  • Tools to accelerate sales
  • Process for tracking success

Don’t let this opportunity pass you by. Visit the VMware Partner Demand Center today and read the VMware Renewals campaign playbook to learn more about target audience, customer pain point, messaging paths and customization opportunities.

Next, automate execution of the campaign based on contract expiration date through the VMware Partner Demand Center or download all assets source files at once for upload and execution through your marketing automation platform and grab opportunity by the vSphere.

Learn more about the VMware Partner Demand Center campaigns: Your Destination for Partner Marketing Success

The VMware Partner Marketing Team

Grab Your Windbreaker Because VMworld 2015 U.S. Registration is Now Live

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In case you missed it, VMworld 2015 U.S. registration is now live. This means it’s time to start booking your trip to San Francisco for the tech conference that is going to take your summer by storm!

Join us at VMworld 2015 in San Francisco this August 30 – September 3 to gain the essential tools, partner roadmap, training, and real solutions you need to innovate and excel with VMware. Register now and save $300 with our Early Bird pricing

We are excited to announce that Partner Exchange is coming to VMworld 2015. By adding Partner Exchange @ VMworld to your conference pass means you will have access to all the enablement, sessions and information you need to succeed in selling VMware products, as well as have the added opportunity to interact with the greater VMware community of customers and learn about VMware’s partner roadmap. You can purchase a day Partner Exchange pass. Click here for pricing. Partner Exchange is the place to be for valuable partner content. For more information about Partner Exchange @ VMworld click here.

This is an event you can’t afford to miss. Need help convincing your boss that you should go? We got you covered. So start planning your trip because we can’t wait to see you in the city by the bay!

The VMware Partner Network Team

Flex Your Marketing Muscles with The VMware Marketing Services Store

Meet the protein powder to your marketing roadmap. The VMware Marketing Services Store, otherwise known as “The Store”, is an integrated component of the VMware Partner Demand Center. It is an online catalog of service offerings that showcases VMware-vetted agencies that offer best-in-class marketing services with pre-negotiated packages and pricing. Consider them your personal trainers. The Store is currently only available in North America with plans to expand availability to other regions in the future.

Here are some of the marketing services being offered through the Store:

  • Digital Marketing – Assess and enhance your digital website presence
  • Database Management – Determine the quality of your database, cleanse and build
  • Telemarketing – Lead follow-up, qualification, and appointment setting
  • Social Marketing – Grow social presence and create new contacts
  • Copywriting/Design – Create compelling messaging or custom collateral

Are you ready to fill in the gaps that are missing in your overall marketing effectiveness plan, and simplify the collaboration between partners and pre-qualified vendors, providing a direct line of contact to the marketing agency? How about transforming your marketing to drive demand for VMware solutions, generate leads and build pipeline? Then the VMware Marketing Services Store is for you!

Watch this short video below to learn how VMware’s Marketing Services Store can take your marketing from flab, to fab and visit the VMware Marketing Services Store today!

The VMware Partner Network Team

The Science (and Economics) Behind A Carefully Crafted Software Defined Storage Strategy for Cloud Service Providers

As seen on Talkin’ Cloud:

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Do you remember your high school years – of calculating the boiling point of isopropyl alcohol in chemistry or studying the impact of supply and demand on the costs of goods in economics class? Many of us wondered, “When will we ever use these principles in real life?” For those of us hoping to enter into the booming Software Defined Storage (SDS) space, the answer is now. With the demand for storage continuing to expand at over 40% annual growth until 2018,* it’s a safe bet that we aren’t the only ones that see the growth possibilities in storage as a service — nor are we the only ones who plan to expand their business model to include SDS.

So, how do you develop the perfect go-to-market strategy?

As global Product Marketing Leader for the Cloud Service Provider (CSP) solutions at VMware, I’ve dedicated my career to crafting and executing winning strategies for market entry and growth. And, I’ve learned a few things along the way. At the top of the list is the importance of first impressions and taking the time to create a strategy that differentiates your company from the competition. It all starts with doing your homework – studying the trends, crunching the numbers, learning from your mistakes and coming out stronger in the end.

I recently spoke with one of our independent cloud services providers, IndonesianCloud. Their story is the epitome of how to capture attention across the aggressive cloud market. In 2011, they focused their sight on becoming the most trusted, most reliable, and most secure CSP in Indonesia. For those of you who don’t know, Indonesia is a country with 254 million people, literally millions of companies, and is currently adopting cloud at a staggering rate. It is estimated that the cloud spend will reach $1.2 billion by 2017 – and that’s just across Small and Medium Enterprise (SME) business. Needless to say, it’s a great time to be a CSP in Indonesia.

Here a few examples of how IndonesianCloud did their homework:

  1. The Power of Listening – Their customers were growing frustrated with their current storage solutions – of disparate data silos, cumbersome SLAs and expensive operating costs and scalability options. To address these challenges, IndonesianCloud made the decision to move away from their traditional architecture and embraced VMware’s Virtual SAN (VSAN) in 2014. For them, VSAN offered enterprise-class features, scale, and performance, making it the ideal storage platform for VMs. Plus, it deeply integrated with the VMware stack. This is something that current customers loved and their new customers required.
  2. The Art of Competitive Pricing – They started by looking at how cost effective they were against other providers on the market. At the time, they were 4X more expensive than the global competitors and this turned many prospects away from their storage. They needed to match the comparative price of “in-house purchased” solutions without compromising performance or availability. In the end, they found that only VSAN was able to deliver on the cost and reliability they needed. As a result, they ended up with a total cost of 12c/GB (including software and hardware) which they can resell at 24c/GB. That’s double profit for those keeping track!
  3. Test the Scales of Efficiency – IndonesianCloud found that they needed to walk the tightrope between cost-effective and over engineered storage system. If they offered customers the moon in terms of performance, it resulted in skyrocketing costs on a company level. If they lowered costs, performance suffered as did customer satisfaction. To balance the scales and deliver “just enough performance,” IndonesianCloud consolidated five physically separate datastores (one for each storage tier) into a single VSAN datastore while retaining all storage tiers. This solution gave them the efficiency they needed in addition to high levels of availability through local snapshots and remote replication for disaster recovery.
  4. Learn From Your Mistakes.  Following an outage on a previous platform, the customers of IndonesianCloud made it known that they don’t tolerate failures and will be quick to leave if another outage occurs. So, IndonesianCloud designed a scale-out grid architecture solution powerful enough to accommodate failure – one that is NOT reliant on internal mechanisms. They got rid of old-fashioned disk RAID arrays and dual controllers; they replaced those with a “Scale Out, Shared Nothing” solution that is perfect for service providers and large Enterprises alike.

What grade would your current Go-To-Market Strategy get? With a little help, it could rise to the top of the class and receive an A+.

Want to learn more tips on crafting a winning SDS strategy?

 Join us for our insightful May webinar series entitled, “Gain Competitive Advantage with VMware Application-centric Storage for Cloud Service Providers.” In it, IndonesianCloud CEO Neil Cresswell and I will share with you real-world deployment experiences, our lessons learned, and the new features of VSAN 6.0. Plus, attendees can take advantage of exclusive incentives. (Think 50% off VSAN list price for up to 2TB usage during the promotion period).**

Can’t attend the webinar but want to learn more?

For additional information about VMware partner programs and solutions for service providers, refer to the VMware vCloud Air Network Program and Solutions for Service Providers.

* Source: IDC, Yezhkova, Worldwide Enterprise Storage Systems Forecast, November 2013, #244293.
**
 Available to qualifying CSP only. Certain restrictions may apply.