Did you know Partner Market Advantage was designed to bring thought leadership and innovative new marketing programs to our Corporate Reseller and Solution Provider partners? The program began to roll out in North America late Q1, and has also gained adoption in EMEA. It is built on three key pillars:
- Ensuring partners are set up for success
- Providing a consultative approach with best-in-class services
- Enabling partners to drive demand with more flexibility to support how they want to go to market
Early feedback and adoption has been very positive. There have been two consistent themes from partners – the first being “no other partner is bringing something like this to the table”, and secondly, partners really like that VMware is looking holistically at their business and taking a more thoughtful and strategic approach to ensure they are set up for success. We like it too!
Partners are driving revenue from this program and are seeing our new Custom Campaigns out-perform other similar marketing campaigns. VMware’s approach is to optimize the program based on partner feedback and learning and to continue to innovate and bring our partners high value programs that help them driven accretive revenue.
To learn more about the program, contact your VMware representative to see how you can take part in our Partner Market Advantage program. Start driving revenue through increasing marketing effectiveness today.
– The VMware Partner Network Team