Did you know Partner Market Advantage was designed to bring thought leadership and innovative new marketing programs to our Corporate Reseller and Solution Provider partners? The program began to roll out in North America late Q1, and has also gained adoption in EMEA. It is built on three key pillars:
Ensuring partners are set up for success
Providing a consultative approach with best-in-class services
Enabling partners to drive demand with more flexibility to support how they want to go to market
Early feedback and adoption has been very positive. There have been two consistent themes from partners – the first being “no other partner is bringing something like this to the table”, and secondly, partners really like that VMware is looking holistically at their business and taking a more thoughtful and strategic approach to ensure they are set up for success. We like it too!
Partners are driving revenue from this program and are seeing our new Custom Campaigns out-perform other similar marketing campaigns. VMware’s approach is to optimize the program based on partner feedback and learning and to continue to innovate and bring our partners high value programs that help them driven accretive revenue.
To learn more about the program, contact your VMware representative to see how you can take part in our Partner Market Advantage program. Start driving revenue through increasing marketing effectiveness today.
We’re putting it in fifth gear so you can take a look at the comprehensive list of breakout sessions, labs, and group discussions that will be taking place at VMworld 2014and Partner Day. Use the live Content Catalog to plan for the finish line and discover which topics will be on the agenda and who is speaking. You can search by fields such as track, session title, speaker names, or location (US or Europe), or you can filter with a variety of tags or key words. Need guidance in searching and using the Content Catalog? Check out our User’s Guide for step-by-step instructions.
Not sure that you have the green light to attend VMworld 2014 and Partner Day? Download our letter to demonstrate why this is the year to be at VMworld and Partner Day. The letter guides you in breaking down the costs and benefits of VMworld, why attending is so important, and the value you and your organization will see in return.
So what are you waiting for? Take your foot off the break, get your pit crew together and get registered today.
VMware’s partner community has long been integral to the success of our business, and they continue to be key players as we deliver on the VMware Hybrid Cloud vision.
Today, we are doing even more, expanding our partner network to drive hybrid cloud adoption. Importantly, we are backing up this commitment with significant channel investments, helping partners sell an easy to deploy disaster recovery solution on vCloud Hybrid Service.
To help our partners capitalize on the growing cloud market and drive the greatest benefit to their customers, last week VMware launched a vCloud Hybrid Service program with enablement, incentives, promotions and enhanced support. Our U.S. and UK partner community, which includes Ingram Micro, Tech Data, Arrow, and Avnet, as well as hundreds of corporate resellers and VARs, can now deliver VMware vCloud Hybrid service with new capabilities that are not offered elsewhere in the market. Learn more about this exciting charter by reading the rest of Brandon Sweeney’s, Vice President U.S. Mid-Market Businesses, vCloud blog.
It’s an exciting time for partners interested in providing a complete desktop solution wrapped around Desktop-a-as-Service (DaaS). Any Solution Providers who have their DaaS competency are now able to resell VMware-hosted Horizon DaaS.
Customers interested in DaaS want and expect a managed solution that includes partner delivered services. Partners are critical to the success of DaaS – customers need help implementing DaaS and once they’re up and running, they want a managed, supported, and integrated desktop. This dynamic represents significant services drag in the following categories:
Optimization and migration services. Help your customers clean-up and optimize their current desktop environment and move it to the cloud.
IaaS and Cloud aggregation and integration. Customer’s interested in DaaS will move other desktop-related infrastructure to the cloud.
Desktop management and support. Virtual desktops running a Windows OS still require management and support. Partners can created fully managed DaaS bundles that include OS patching, anti-virus, software licenses, and help desk.
For solution providers that provide desktop support services, DaaS lowers their cost of support creating the perfect alignment with their customers. As the customer’s desktop environment becomes more efficient and easier to support, the customer’s productivity increases and the partner’s support costs go down.
The best thing about DaaS? Like all cloud solutions it’s easy to try and easy to buy. Once the prospect tests the solution they can implement using a low risk, phased approach. This process shortens the sales cycle and helps the customer find the best users and use cases for DaaS.
Interested? Go to Partner University for the new Desktop-as-a-Service (DaaS) competency. If you have your Desktop competency, partners can simply take the new VTSP-DaaS accreditation which includes 5 DaaS-specific modules which provide an overview of the solution, a recorded demo, sales tools and best practices, and technical pre-sales training.
To demonstrate VMware’s continuous commitment to our partner community, we have developed a content-rich day uniquely designed with our partner’s business needs in mind. Please join us in San Francisco on Sunday, August 24th from 10:00 a.m. – 4:00 p.m. For Partner Day prior to the official opening of VMworld 2014 US.
Whether you are a Solution Provider, Service Provider, OEM, System Integrator or an ISV partner, you won’t want to miss this exciting opportunity to:
Get a sneak peek of what will be announced and unveiled at VMworld so that you are “in-the-know” and ready to discuss business opportunities with your customers during the week
Participate in partner-specific product strategy sessions from our key business units on Software-Defined Data Center, Hybrid Cloud, End-User Computing, and various partner-marketing programs
Join sessions tailored to those partners who have moved to the cloud and help those who want to move and reap the benefits of cloud and ITaaS
Hear directly from VMware executives and channel leaders about the company’s strategy, future direction and roadmap
Learn how to better market, sell and deploy VMware solutions
VMworld 2014 is going to be better than ever and our full-day partner day signifies the importance of you, our partner, to VMware’s success. I look forward to seeing you soon!
Senior Vice President
Global Partner Organization