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Monthly Archives: May 2014

VMware Value Velocity – Empowering Distributors + Partners

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VMware understands that distributors are extensions of our own Partner Business Management team. They help support our partner community by executing integrated go-to-market programs that increase transactions and drive pipeline and revenue. Because of this, VMware launched Value Velocity with 30+ global distributors targeting over 800  partners. The program works to first match the right partners with the right solutions and provides a step-by-step process for partners to follow to increase their VMware business.

Distributors then offer targeted partners a package of enablement, demand generation and sales acceleration activities and tools to drive transactions across the VMware portfolio within a specific timeframe.

Value Velocity helps us work in lockstep with our distributors so they can effectively nurture channel partners, and ensure that partners extract maximum value from their VMware business. Get more details about Value Velocity via the short video below or contact your VMware distributor.

If you’re a distributor or would like to simply learn more about this program, reach out to our Director of Channel Marketing directly via twitter @ChrisBWaldo. Let VMware Value Velocity empower you.

– The VMware Partner Network Team

Up Your Social Media Game with the VMware Partner Social Media Syndication Tool

It’s a common misconception that IT business decisions are made solely based on the quality of the product or a mighty sales force.  IT business decision makers not only start their buying journey on social media, but also reference it along the way. In fact 88% visit a social network at least monthly and 3 in 5 are influenced by at least one social network during the decision making process.

Taking this into consideration you must be thinking, “I need to jump on this social media bandwagon, but how?” Or “I don’t have the time and resources.” Well don’t sweat it, we have a solution.

VMware Partner Social Media Syndication is a free tool that you can use to turn up the volume on your social media channels throughout the entire decision making process. Here’s how it works:Zift process

Why use this tool?

  • Grab potential customers attention and keep it with quality VMware and industry related posts
  • Speed up the sales cycle by improving the case for buying leading VMware solutions
  • Keep existing customers interested and strengthen the customer-vendor relationship post sales.
  • Maintain a consistent presence on social media with the auto-publish feature
  • Customize your social media approach with the option to choose topics that appeal to your customer base
  • Track activity and results with built in website and social media analytics

Everyday social media plays a larger and larger role in the IT decision makers buying process. This is your opportunity to take advantage of our social media expertise to capture leads and nurture customers before, during and after sales. Sign up for VMware Partner Social Media Syndication tool and start posting away. Happy Posting!

The VMware Partner Network Team

Getting In Tune with VMware’s Strategy

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As part of our ongoing commitment to providing our partners with high-level support, we are delivering the necessary content, tools and training to drive awareness of, and alignment with our strategy and roadmap direction. Our goal is to do this in one neatly wrapped package.

As many of you are already aware, our best-in-class program is closely aligned with our corporate strategy, positioning and core initiatives, such as the Software-Defined Data Center (SDDC), Hybrid Cloud (vCHS) and Workforce Mobility (EUC). Because of this, we want to increase your visibility into our solutions, strategy and product direction, and provide the clarity needed to guide you in your strategic planning efforts. Having this visibility will allow you to better understand the full depth and breadth of the VMware offering, while enabling you to grow your business by having more strategic and detailed conversations with your customers. We want you to be able to set yourself apart from the competition by presenting your customers with one solution.

Partners and VMware field will become better aligned as they receive a single source of information consistent with our strategy solution and products out to our joint customers.  Watch as VMware CEO Pat Gelsinger, shares the overall vision in the mobile-cloud era and examines the Software-Defined approach.

Be sure to visit the Vision & Strategy Learning Path on Partner Central and begin the VMware strategy training within that section. You can also watch each of the videos on Partner University to learn more about these strategy initiatives.

The VMware Partner Network Team

Important Program Updates Take Effect in May 2014

There is no better time than now to be a VMware partner. VMware is now offering a simplified program and rewards structure focused on greater consistency and predictability for our Solution Provider, Service Provider and Distribution partners. These program changes will help you drive more profitability since your rewards grow as your investment in VMware grows and will take effect this month, May 2014.  Here is what you need to know broken down by partner type:

Solution Providers:

Changes to the Solution Provider Program are focused on creating more reward and incentive opportunities as you invest more in VMware, allowing you to grow your business more quickly.

  • Simplifying the Opportunity Registration program (Advantage+) as well as offer product accelerators
  • Eliminate Infrastructure Virtualization as a prerequisite to achieving a Solution Competencies reducing your investment cost
  • Solution Competencies now require 2 sales (VSP-xx) and 2 technical sales (VTSP-xx) accreditations for each Solution Competency. (For example:2 VSP- SV (Server Virtualization), 2 VTSP-BC (Business Continuity), etc.)
  • Eliminate Revenue requirements for Professional and Enterprise partners making it easier to achieve status.

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Learn more about the VMware Solution Provider Program Updates.

Service Providers:

Changes to the Service Provider Program offer greater opportunities and co-investment for you. Enablement materials in a new Solution Competency are more relevant to your services-based business and will help grow your business with VMware.

  • Offer partners additional benefits to help grow more with VMware solutions.
  • Access to Development Funds* for Enterprise and Premier partners to help them grow their business.

Learn more about the VMware Service Provider Program Updates.


Changes to distribution incentives are focused on simplifying the reward structure to provide greater profitability and predictability. These changes, combined with more long term planning will ensure that you can differentiate your value-added services while helping us drive our joint transactional business as well as expand into adjacent solutions.

  • Longer planning horizon and strategic collaboration
  • Simplify the Distribution Rewards rebate structure to help drive predictability
  • Development Fund enhancements allow distributors to invest more to drive VMware training, sales behavior and demand generation

Learn more about the Distribution Program Updates.

These changes take effect May 12th. Solution Competency requirements need to be met by November 3rd 2014 to continue receiving Solution Rewards benefits. Be sure to learn more today, and reach out to your VMware representative with any questions you may have.

– The VMware Partner Network Team

Ready, Set, Register— VMworld 2014

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Join us at VMworld 2014 in San Francisco, August 24 -28, and connect with the individuals who are transforming IT. 

You can register now and save $300 by taking advantage of our Early Bird pricing. This year, get ready to experience exclusive partner educational and networking opportunities to help you better market, sell, and deploy VMware solutions. Attend our in-depth sessions, including a specific Partner Track, which offers valuable insight on such topics as: effectively identifying customer needs, best practices for acquiring new customers, expanding your business by cross-selling VMware solutions and services, and go-to-market selling strategies to accelerate your business.

This year, we are excited to announce our inaugural Partner Day event on Sunday, August 24. Partners who register for a full conference pass will be able to attend on a complimentry basis. Hear directly from channel and business leaders,  attend focused breakout sessions on various topics such as SDDC, Hybrid Cloud, End User Computing, pricing and other partner marketing programs. Please ensure you select Partner Day in your registration to confirm your attendance.

Last but most certaintly not least, our VMworld 2014 Partner Lounge will offer activities targeted towards connecting you with key VMware contacts , as well as networking with your peers throughout the event. Come by for a cup of coffee or a quick chat. You can visit the Partner Lounge at Moscone West, Level 3.

Stay up to date with all of the exciting VMworld 2014 news by joining the VMworld group on Partner Link. You can also continue visiting this Power of Partnership blog for news and information on partner-specific activities and opportunities at VMworld 2014.

– The VMware Partner Network Team