Home > Blogs > Power of Partnership > Monthly Archives: April 2014

Monthly Archives: April 2014

Can Your Disaster Recovery Plan Bounce Back?

Screen Shot 2014-04-29 at 2.08.16 PM

Over the past few years it seems that we have experienced no shortage of natural disasters, especially during this week of horrible tornadoes affecting Mississippi, Alabama and Louisiana residents.  In today’s world, having a disaster recovery solution in place can mean the difference between a business with a bright future, and one that closes up shop.

Though today, it isn’t uncommon to find many small-to-medium-sized businesses that simply don’t implement Disaster Recovery at all because they believe it is either too complicated, too expensive or both. This may have been the case, but that was before VMware introduced the general availability of VMware vCloud® Hybrid Service™ – Disaster Recovery.

This DRaaS solution introduces native cloud-based disaster recovery capabilities for VMware vSphere virtual environments. It is simple to set up, and it provides a high level of self-service capabilities while requiring minimal configuration and user training, and is a fraction of the cost of traditional disaster recovery solutions. Built on VMware’s hypervisor-based replication engine, vSphere Replication, and new integration support with vCloud Hybrid Service, Disaster Recovery features include:

·       Self-service disaster recovery protection for virtual machines

·       Recovery point objectives (RPO) from 15 minutes to 24 hours

·       Recovery time objectives (RTO) of four hours or less

·       Automated failover testing, planned migrations and recovery

·       Elastic cloud compute and storage capacity

·       Support for offline data seeding

·       Private leased line network option

·       Flexible failover testing

This new disaster recovery service is ideal for customers who do not want to have to build and maintain tertiary disaster recovery sites. It’s also useful for organizations that want to protect more applications from data loss and downtime during a disaster, but cannot justify the cost and complexity of traditional Disaster Recovery.

Take a moment to learn more about VMware vCloud® Hybrid Service™ – Disaster Recovery by watching the video below.

Differentiate your business with Hybrid Cloud service capabilities, disaster recovery and business continuity services. Learn more and get started today. As always, be sure to follow us around the web and leave your comments on Partner Link.

– The VMware Partner Network Team 

Looking Beyond the Horizon

Are you ready to deliver Desktops and Applications as a Service from any cloud? We sure hope so because VMware just announced its exciting introduction of VMware Horizon 6– built to help you embrace the mobile cloud era.

With this shift into the mobile cloud era, it comes as no surprisethat customers today are looking for a new approach to delivering, protecting and managing Windows desktops and applications. At the same time, they need to contain costs and ensure end users can work anytime, anywhere, and across any device. With Horizon 6, all of this is possible.

Horizon 6 delivers virtualized desktops or just applications through a single platform to end-users. These virtual desktop and application services—including RDS hosted apps, packaged apps with ThinApp, SaaS apps, and even virtualized apps from Citrix—can all be accessed from one unified workspace across devices and locations.

Even better, Horizon 6 allows IT organizations to take advantage of closed loop management and automation, tight integration with the software-defined data center, and hybrid brokering to deliver and protect all the Windows and online resources users want, at the speed they expect, with the efficiency business demands.

Weencourage you to learn more:

  • Visit the Quarterly Partner Briefing portal to view on-demand videos and localized launch presentations.
  • Access the Partner Launch Playbook from the Horizon Suite product page on Partner Central for the latest product assets.
  • Share the VMware NOW online event replay with your customers. This event featured our executives who delivered the announcement, a partner and customer panel, and a live product demo.
  • Have questions or comments? Connect with our SMEs in the End User Computing Forum group on Partner Link.

You can learn more about VMware Horizon by watching the below video.

What’s on your Horizon?

– The VMware Partner Network Team

VMworld 2014 Call for Papers Closes May 2

Screen Shot 2014-04-23 at 1.25.50 PM

Extra, extra, read all about it! VMworld 2014 Call for Papers is closing May 2nd. Submit your 2014 VMworld vision by following these three easy steps:

1.      Review our Abstract Submission Guidelines. These helpful recommendations will guide you in preparing your titles and session descriptions and will assist you in avoiding common pitfalls that lead to abstract rejections.

2.      Check out the sessions that were accepted for the VMworld 2013 agenda. Please note you will need a VMworld login to access this content.

3.      Use the VMworld 2014 Call for Papers Submission Link to submit.

Whether it’s your concept in End-User Computing or Cloud Infrastructure, or possibly your breakthrough in the Hybrid Cloud space or Operational Management, we can’t wait to read your submission.

Best of Luck!

The VMware Partner Network Team

Calling All Sales Operations, Order Desk, & Licensing Professionals…

Screen Shot 2014-04-17 at 1.54.59 PM

Are you interested in free online self-paced training? If so, VMware’s new Partner University Operations & Licensing Learning Path is calling your name.

By visiting Partner University, you can access the VMware Operations & Licensing Learning Path page . There you will find accreditation training that aligns to your licensing and business models, including:

Qualifying partners interested in earning accreditations required for the Hybrid Cloud Competency can find out more  here:

Do you manage the software licenses for your organization?  Then why not take our free on-demand VLE training and earn your accreditation badge today: VLE – VMware License Expert

With VMware’s Role-based Learning Paths, the possibilities are endless because the more you know, the more you grow. Login to Partner University and click on the VMware Operations Professional (VOP) link from the Home Page to explore interactive learning paths and learn more about our free accreditation training offerings.

You can also watch this 2-minute video that introduces the VMware Subscription Operations Expert accreditation the Hybrid Cloud Competency:

Join the new VMware Operations Professional (VOP) community on Partner Link to stay connected and receive all the latest training updates and information.

– The VMware Partner Network Team

Calling All Sales Operations, Order Desk, & Licensing Professionals…

Screen Shot 2014-04-17 at 1.54.59 PM

Are you interested in free online self-paced training? If so, VMware’s new Partner University Operations & Licensing Learning Path is calling your name.

By visiting Partner University, you can access the VMware Operations & Licensing Learning Path page . There you will find accreditation training that aligns to your licensing and business models, including:

Qualifying partners interested in earning accreditations required for the Hybrid Cloud Competency can find out more  here:

Do you manage the software licenses for your organization?  Then why not take our free on-demand VLE training and earn your accreditation badge today: VLE – VMware License Expert

With VMware’s Role-based Learning Paths, the possibilities are endless because the more you know, the more you grow. Login to Partner University and click on the VMware Operations Professional (VOP) link from the Home Page to explore interactive learning paths and learn more about our free accreditation training offerings.

You can also watch this 2-minute video that introduces the VMware Subscription Operations Expert accreditation the Hybrid Cloud Competency:

Join the new VMware Operations Professional (VOP) community on Partner Link to stay connected and receive all the latest training updates and information.

– The VMware Partner Network Team

Great Things are on the Horizon with VMware and Google

Screen Shot 2014-04-08 at 3.53.10 PMScreen Shot 2014-04-09 at 11.13.11 AM

You may recall that in February of this year, VMware and Google announced an exciting partnership to modernize corporate desktops by providing businesses with secure and fast cloud access to Windows applications, data and desktops on Google Chromebooks with VMware Horizon DaaS. Well today, VMware has expanded its relationship with Google, which means some great things are on the “horizon”.

Now you can help your customers’ transition to the mobile-cloud era and modernize corporate desktops by providing businesses with secure, cloud access to Windows applications, data and desktops on Google Chromebooks with VMware Horizon DaaS.  Tell your customers about the great opportunity to take advantage of the $200 promotion on Google Chromebooks for Business with VMware Horizon DaaS (Desktop as a Service).

This unique solution empowers organizations looking for an alternative to on-premise virtual desktops or application publishing fortheir Google Chromebooks. For more information on VMware Horizon DaaS, watch the below video.

For more details about this promotion, please visit VMware’s End-User Computing blog.

– The VMware Partner Network Team

Channel Marketing and the B to B Shift

Screen Shot 2014-04-03 at 11.24.37 PM

Major shifts are happening in our industry today. Currently, 58% of all leads come from the web, and that number is expected to increase to 71% by 2015.” (Source: SiriusDecisions, Inc. [Marketing as a Strategic Tool to Drive Sales]). Today, more prospect interaction is occurring online, which is shortening the actual time for sales engagement. Buyers in the Internet age are far more educatedthan ever before, and as a result, are now in the power position as navigators of the sales cycle. So what do these shifts in the buyer/seller relationship mean to Channel marketers? It should mean they put the majority of their focus on inbound marketing and react to these B-B changes by leveraging the role of the web.

The Steps to Taking Advantage of These Changes

1.     Understand as much as possible about your buyer and their purchase process in order tomarket your solutions most effectively.

2.     Ensure your digital presence reflects well and is aligned with your company’s brand. It is also important that you have current and dynamic content, compelling calls to action and that you are investing in SEO to ensure you are getting the mostqualified customers to your site.

3.     Generate content that points your customers to valuable information or a great resource. Videos and webcasts provide the customer a platform to talk about their pain points and how their partner’s solution helped to solve the challenge at hand.

4.     Take your assets to market. The recommended best practice is to do this by sprinkling your content over influencer blogs, partner blogs, social media, analyst blogs, association sites, content curators, YouTube and Wiki’s to name a few, that always link back to your website. 

How to Apply These Changes

Today your marketing efforts matter more than ever before as the purchasing pendulum continues to swing. Given our collective increased dependency on digital marketing, there is a great opportunity to improve a prospective buyer’s experience on your website and ensure they are getting the information theyneed. In return, you are securing the most qualified leads to your site.

Developing a strong digital strategy is a critical part of any marketer’s arsenal. Customers will be able to find you in their searches and use your content and resources to help guide their choices. It will also help position your company as a trusted thought leader in the industry by providing customers with solutions that address their pain points, and ultimately drive traffic to your website.

VMware Partner Network