As we approach our final VMware Partner Network December Blog series on how to increase your marketing visibility for the New Year, we couldn’t leave without first offering you some social best practices.
To start, it is important to begin with valuable content. This can be in the form of a video, photo, webinar, event, newsletter, eBook or blog, just so long as it points your customers to valuable information or a great resource.
Once you have your valuable content, it is then time to incorporate a fully intergraded marketing campaign. The goal here is to get a potential customer to register. You can do this through implementing search engine optimization (SEO), post on LinkedIn groups or run an email campaign with Event-in-a-Box by incorporating this valuable content.
One easy way of managing your social component and generating original content is through The VMware Social Media Syndication Tool platform. This tool is a zero install, easy-to-use marketing platform that lets VMware publish content that can be selected and utilized by their partners, and best of all, it’s free!
VMware’s marketing team takes on the complexities of creating compelling, rich campaigns and social discussions,while The VMware Social Media Syndication Tool makes it easy to select and use so it looks like you originated the content yourself. From Social Media Syndication and Web Analytics, this tool is a great way to have VMware marketing delivered to you. Get registered today.
Along with pushing out great content, it is also important to position yourself as a thought leader in the industry by generating your own. Think about what your customers are reading or where they are going to get information and try to offer them key pointers that could help them with their business. You will slowly but surely begin to be sought after for your expertise in areas that matter to them.
Another way you can position yourself as a thought leader is by participating in a Partner Success Story.The VMware Partner Success Story Program showcases partners globally that are committed to working with VMware to deliver integrated IT solutions and business value to customers. By sharing your experience and best practices with your peers, you will have the opportunity to increase visibility around the business impact of your virtualization strategy and implementation, and highlight your success. This is a win-win for both you and VMware.
So let’s just say you have developed a fully integrated marketing campaign, complete with valuable content and a way to push it out over social, and have established yourself as a thought leader through a Partner Success Story… what’s next?
The next important step will be metrics tracking. From LinkedIn connections andsubject line wins, to email click through and open rates. Act on what your metrics are telling you. VMware’s GRID can help you do wonders in this area. If one sample subject line is receiving more opens than another, be sure to use that one when sending to the rest or your larger distribution list.
We hope you’ve enjoyed this four part December blog series on how to increase your marketing visibility for the New Year. Besure to follow us on PartnerLink, Twitter, LinkedIn and Facebook, and leave any comments or questions below. We look forward to connecting with you soon.
~The VMware Partner Network Team