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Monthly Archives: May 2013

VMworld 2013: Defy Convention

Join us in San Francisco on August 25-29 for the 10th annual VMworld conference and learn how to extend the benefits of virtualization to all data center services. Gain the tools needed to transform conventional remedies into seamless, agile solutions that will dramatically simplify operations.

VMworld includes over 350 in-depth breakout sessions, hands-on labs, certification exam testing, a Solutions Exchange, partner specific offerings, and numerous networking activities with industry experts and IT professionals. Partners can get all of this and save $500 by taking advantage of the Early Bird Registration Rate (valid through June 10, 2013). Once registered, Refer-A-Friend and receive referral rewards.

The Content Catalog, launching next week, is the registrant’s guide to all VMworld breakout session descriptions and speaker information – also includes a Partner track.   Registrants are encouraged to leverage the Content Catalog along with Schedule Builder (coming end of July) to secure a space in a session and to customize their own agenda.

Evolve from the ordinary, and leave the pitfalls of legacy computing behind – register for VMworld today.

− The VMware Partner Network Team

Announcing VMware vCloud Hybrid Service

VMware is delivering on the promise of a hybrid cloud by introducing vCloud Hybrid Service.  This new offering is a reliable and secure cloud service that is operated and supported by VMware and built on the vSphere and vCloud platforms. The service supports existing workloads and third party applications, as well as new application development, giving IT a common platform to seamlessly extend their data center to the cloud in hours.

VMware vCloud Hybrid Service brings you two things other clouds can’t deliver: the convenience and agility of on-demand public cloud and the freedom to run today’s and tomorrow’s applications onsite, offsite, or both without compromise. The service offers two options – Dedicated Cloud or Virtual Private Cloud – that have capacity, architecture, and contract term differences. Dedicated Cloud is your own private cloud instance that provides physically isolated pools of vRAM and vCPU. The Virtual Private Cloud provides fully private networking by logically isolating pools of vCPU, vRAM, Network and Storage on a high-end multi-tenant infrastructure built on the power of vSphere.

The VMware vCloud Hybrid Service is a great opportunity and service not just for our customers, but also for our Channel Partners. For partners, it addresses customer demand for a standardized cloud service, with a partner-friendly platform that allows partners to own the billing relationship and deliver value-added services.  It’s also an opportunity to provide a solution set that increases their influence in the cloud conversation, while still maintaining the on-premise business and billing relationship.  And, qualified VSPP Partners can also consider reselling and offering their managed services to supplement this offering while maintaining the customer relationship.

You don’t have to wait until general availability (Q3 of 2013) to get up to speed on this exciting new offering. For starters, visit Partner Central to watch yesterday’s launch event and register for the Sales Overview (May 29) and/or Technical Overview (May 30) training session on vmLIVE.  More information will be available at VMworld.

− The VMware Partner Network Team

Growth Opportunity for Achieving a Management Competency

VMware Solution Competencies enable, recognize, and reward partners in selling and delivering VMware solutions.  They accelerate sales and services growth by helping partners distinguish and deliver virtualization and cloud computing expertise in the marketplace.  Reference the “Solution Competencies: A Badge Worth Bragging About” blog (published last quarter) for more detail.

While there are six (6) VMware Solution Competencies available, we’d like to focus on why you should invest in a Management Competency.

First, did you know that there is a $1.4B white space market for VMware partners with a Management Competency to target?  Watch the following video to find out how.

On average, the Management Solution Competency helps drive 2x new management license and 3-5x in services revenue in your existing vSphere install base – a ROI for your training in as little as two (2) months.   Additional benefits include:

  • Solution Rewards quarterly rebates 10-20% on license sales
  • Access to the vCenter Operations Management  Demo Kit
  • Solution Enablement Toolkits to package a service delivery offering
  • Recognized for expertise in the VMware Partner Locator
  • Earn up to 35% for selling vSphere with Operations Management (through September 15, 2013)

Solution Competencies are earned through a combination of in-depth training and customer references.  VMware offers free accreditation trainings, customized training paths that contain essential knowledge for sales, technical sales, and technical post sales roles to ensure your team can provide the in-depth sales and technical know-how that your customers need.

To encourage you to get started now, we are running the Q2 Race to Profits promotion.   Partners who complete the VMware Management Competency between April 1 and June 30, 2013, qualify for a $1,500 rebate on required post-sales courses.

Download this presentation to learn more about the Management Solution Competency, the free accreditation trainings to help you earn this competency, and the promotion that rewards you for the achievement.  The more you know, the more you grow.

− The VMware Partner Network Team

VPN ‘How To’ Series: Expand Your Social Media Presence

Last month we introduced the new VPN ‘How To’ Series, a monthly blog dedicated to keeping partners in the know about the program and other areas of focus that influence growth.  This month’s topic is on the latter, focusing in on how you can expand your social media presence to influence a user community of 4.5B.  That’s right, 4.5B and it’s growing by the day.

First, social media must be a part of your overall communications strategy.   For a complete overview on how to get started or to enhance your current efforts, take a moment to listen to a recent vmLIVE, VMware Social Media 101.  The course provides you with an overview of the social media outlets available, and how to effectively use  them to nurture current customers, recruit talent, influence the industry, and extend your reach to prospects within.

Once you are social media engaged, your next step is providing quality information on a consistent basis.  Don’t fret because VMware offers a Social Media Content Syndication program to aid you with these efforts.  This program provides a library of valuable content that you can use, plus a delivery infrastructure that allows content to be easily pushed through multiple social media outlets. The end result is that you are provided an instrument to supplement your own social contributions with those provided by VMware.

VMware has waived the fee for all partners to access our Social Media Syndication program, so you can start accelerating your online reputation now.  To take advantage of this limited time offer, visit vmware.zift123.com to learn more and register today.  And don’t forget to stay connected to the entire VPN community with VMware Partner Link.

− The VMware Partner Network Team

VMware vSphere with Operations Management Takes vSphere to a New Level

VMware recently introduced VMware vSphere with Operations Management, which combines the world’s leading virtualization platform with VMware’s award-winning management capabilities to deliver a managed virtualization solution for the SMB and commercial space. VMware vSphere with Operations Management (vSOM) takes vSphere to a whole new level. It provides customers a single view of their IT environment through an operational dashboard to determine root causes faster, obtain real-time health and performance analytics, and understand their capacity management and optimization needs.

Why is vSOM important to you, a VMware Partner?

  • Partners can increase their profitability up to 25% and can  increase deal size to new customers and sell existing customers more software, services, and support
  • Customers who have vSOM can easily identify capacity shortfalls, which may lead to additional upsell opportunities.

Why and how is vSOM important to customers?

How to Get Enabled in 60 Minutes

  1. Take this 20-minute sales enablement training to get started.
  2. Review the VMware Sales BYTE: Virtualization Expansion for Management and Advanced Capabilities.

Learn more about the available Q2’2013 promotions that are available to customers who buy VMware vSphere Operations Management.

– The VMware Partner Network Team

* Source: Management Insights Customer Survey, September 2012