VMware teams with industry-leading hardware and software OEMs to optimize selected technology and solutions with VMware software. To demonstrate the value VMware sees across the OEM ecosystem, we have developed a set of OEM-centric partner programs. Whether you are an OEM or OEM reseller, your partnership is a critical component of VMware’s total route-to-market strategy. And VMware offers a variety of innovative and rewarding programs for OEM resellers to easily develop and expand their business.
So why should a VMware Solution Provider want to be an OEM reseller?
VMware is committed to providing compelling incentives and rewards for resellers who skill up, invest in, and commit to developing business models focused on VMware offerings. These incentives and rewards may be part of the VMware Partner Network (VPN), an OEM partner program, or some combination. Becoming an OEM reseller is another attractive means to maximizing your ROI, regardless of your strategic or opportunistic route-to-market.
The Revenue Credit for OEM Sales is a risk free, one-time opt-in program that credits you for sales of VMware platform product under the OEM brand and SKU. By opting-in, you allow VMware to count sales through the participating OEM Partners towards your VMware revenue requirement, enabling you to progress to higher levels within the partner program. This progression opens the door to you additional benefits such as increased licenses (NFR/IUL), advantage+, rebates, technical support, and more.
Premier+ OEM Rewards is another OEM reseller program that allows eligible Premier Partners to receive sales credit towards Premier rebate targets within the rebate program for their OEM-branded VMware product sales.
Participating in either of these programs, can give your organization access to exclusive sales, marketing, and support resources from VMware, as well as incentives and rewards offered directly by OEM partners.
OEM hardware + VMware + Reseller expertise = Differentiated Value
With tighter OEM partner integration, you can deliver unique, single solution offerings that create a more compelling customer value proposition, which better positions you as a ‘trusted advisor’ for a future adjacency sale and upsell opportunities.
To learn more and to make the most of your OEM partnership:
- Listen to the ‘Partnering with VMware’s Strategic OEM Partners’ replay from April 8th.
- Opt-in to the appropriate OEM reseller program(s).
- Discover the joint solutions and focus areas of our OEM partners.
- Join VMware Partner Link to collaborate with SMEs, OEMs, OEM resellers and the broader VMware community.
VMware Solution Providers should take advantage of this opportunity to engage with our strategic OEM partners today to drive incremental pipeline and get rewarded for it
− The VMware Partner Network Team
