VMware Partner Exchange is designed to deliver content specific to your job role and business needs. To support this overall goal, the VMware Partner Marketing team is offering two comprehensive sessions to assist your demand generation efforts. These sessions have been designed to work together – leveraging our programs and tools – so partners of all skill levels can leave with a new marketing plan that ultimately drives more revenue.
Key takeaways from these two sessions include:
Part 1 (breakout session): 2013 Marketing Programs available to help you Drive Pipeline and Revenue
- Learn more about key marketing programs that are available to build partner lead and sales pipelines
- Better understand VMware co-branded campaign opportunities and the results that other partners are experiencing.
- Come away with a cheat sheet that outlines key marketing programs you can run when you get back to your office.
Part 2 (workshop): Build Your Annual Marketing Plan
- Receive your own marketing planning workbook, and leave this session with a draft of your 2013 marketing plan to review with the rest of your sales and management team.
- Learn how to use the ROI Marketing Calculator to determine how many leads you need to reach your sales goals.
- Decide which marketing programs to use at each phase of the customer lifecycle.