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Monthly Archives: October 2012

New Grid Updates Enable More Partner Leads

Good news, partners. New updates to the VMware Grid, the channel-ready demand generation platform, are now available. These updates help you to execute VMware co-branded campaigns in a more automated way, so that you can start generating demand for your business faster than ever.

The Grid provides professional co-branded emails and microsites that tell compelling digital stories that help our partners to quickly engage their contacts with VMware solutions.  Every Grid site contains your logo and contact details. New enhancements launched in October 2012 provide seamless login access to your campaigns, more automated execution steps, and additional marketing capabilities that let you extend campaign content across social media, webinars on demand, and in core 60-second videos.

Grid campaigns are available at no charge to all authorized VMware partners. The video below provides a great overview of VMware Grid campaigns.

In addition to the updates to VMware Grid the Real World Advantage Campaign that targets SMB customers has recently been updated with new enhancements for better campaign results.  By executing an SMB campaign, you can leverage:

  •   Compelling email nurture campaigns
  • New content offerings across VMware Virtualization, Management, Business Continuity and Desktop Solutions
  •  A broader–based Self-Assessment and Advisor Tool

The improved Real World Advantage Grid campaign will help you drive even more leads with your SMB prospects, as well as existing customer targets.

Visit the VMware Grid site and select the Campaigns tab to get going today.

– The VMware Partner Network Team

Enterprise Purchasing Program (EPP) Is Now Available

Start building your partner pipelines with EPP, a new token-based licensing program that provides a flexible, cost-effective way for customers looking to make a strategic, long-term investment.

Announced at VMworld Barcelona earlier this month, EPP offers the speed of transactions associated with smaller volume purchases and the procurement efficiency, cost savings and product mix-and-match capability typically associated with large ELAs.

EPP is ideal for customers who:

  • Are spending $250K – $600K USD on VMware products and solutions and seek to take advantage of maximum discounts
  • Have soon-to-expire budgets but have not identified the product mix needed for the next 1-3 years
  •  Are running a pilot using VMware in one department, but seek to expand to other departments once the pilot is complete
  •  Are looking for ways to efficiently manage VMware licenses across multiple departments or teams within the organization
  • Want to be able to adjust VMware license deployments to meet evolving business conditions or requirements

Ready to get started? Read up on program features, benefits, steps to getting started and eligibility guidelines in Partner Central.

With EPP, you can grow your business while giving customers greater value and flexibility. It’s a win-win for VMware partners and your customers.

The VMware Partner Network Team

And the Winner Is…

Now is the time to nominate your organization for a VMware Partner Network Award. You just might find it’s your business that we’re recognizing for outstanding excellence and performance at Partner Exchange (PEX) 2013. Open to all VMware partners worldwide, this year’s award ceremony features 18 different categories. Partners compete with the regional winners to earn a chance to win a global award.

PEX awards are designed to recognize partners providing the most innovative and comprehensive VMware solutions to their customers. We will showcase winners’ achievements before, during and after PEX, set for February 23-25, 2013 in Las Vegas. At the event, global award winners receive additional benefits, including:

 Regional Award Benefits  Global Award Benefits
 Regional trophy  Global trophy
 Recognition at VMware Partner Exchange (PEX)  Award Ceremony  Recognition at PEX Award Ceremony
 Co-branded regional winner press release  Co-branded global winner press release
 Regional award winner logo  Global award winner logo
 Promotion of winners before PEX                      (vmware.com) and at PEX  Post-PEX – Promotion of award on  Partner Central and vmware.com
   Additional MDF award
   Complimentary pass to PEX 2014

If you don’t nominate your organization, you can’t win, so complete your PEX award submission form today and don’t forget to pre-register for VMware Partner Exchange 2013.

– The VMware Partner Network Team

VMware Solution Enablement Toolkits – Monetizing Solution Competencies

We recently caught up with David Forsch, Director of Partner Solutions, where he spoke to the great results partners are seeing by utilizing Solution Enablement Toolkits (SET). Watch the short video below to hear more details about the toolkits and how they help partners accelerate their business and maximize their ROI from Solution Competencies.

Stated simply, SETs are a collection of building blocks that help package your services with hardware and licensing to create a turnkey customer solution – ultimately helping you to better differentiate yourself, accelerate your growth, and increase your deals sizes and services margins.

The great news is that Partners with Solution Competencies can get SETs free of charge for a limited time; take advantage and discover how they can help you:

  • Double your sales growth
  • Develop customized virtualization solutions
  • Close deals faster and increase your ROI
  • Enhance your own solutions leveraging your company’s expertise

Visit Partner Central for an exclusive library of assets to create your own unique solution around VMware technology.

– The VMware Partner Network Team

Tips for VMware vCloud Suite Partner Enablement

Did you hear the news coming out of Barcelona this week? At VMworld Europe, we introduced new cloud management solutions—available separately or as part of the vCloud Suite—as well as important enhancements to the VMware Partner Network program.

To help you get up to speed on everything we introduced, we’ve added 5 hours of content to Partner University TV (Partner Central login required). The new videos cover our Q4 launches, VPN updates and VMware Cloud Operations services. Currently the vCloud Suite videos are translated into 9 languages. Additional language support will be added, so if you don’t see the videos in your local language, please check back soon.

And that’s not all. We are rolling out additional learning opportunities with a series of vmLIVE webinars October 15-19. Highlights include a competitive overview on October 16 and a vCloud Automation Center preview on October 18. You’ll find the full vmLIVE schedule on Partner Central.

Finally, we invite you to join us at an upcoming Quarterly Partner Briefing. These regional live events are designed specifically for our partner sales professionals. You can find a QPB near you on the partner training and events calendar in Partner Central.

It is proven that the more educated you are on VMware products and solutions, the more revenue you will achieve. So get started today to gain the maximum benefit of selling the VMware vCloud Suite.

The VMware Partner Network Team

VMware Introduces Cloud Management Capabilities to vCloud Suite and VPN Program Enhancements

Today at VMworld Barcelona, VMware introduced new cloud management solutions to simplify and automate the operations of cloud computing.

As part of the vCloud® Suite, or available separately, new VMware cloud management solutions simplify and automate IT management while empowering IT to govern services across multiple platforms and providers. These new offerings, which include VMware vCenter Operations Management Suite™ 5.6, enable you to help your customers rapidly deploy and provision cloud services across private and public clouds.

VMware is also announcing new IT Management Solutions for SMBs to support your SMB customers’ move to the cloud and to drive IT innovation.

See the press release for all of the new VMware cloud management offerings and don’t forget to visit Partner University TV to access new series of sales readiness videos focused on today’s announcement. You can also download the Partner Launch Guide available in PDF and tablet-friendly format.

In addition to new cloud management solutions, VMware is excited to announce enhancements to the following VMware Partner Network offerings: advantage+ Opportunity Registration and the Enterprise Purchasing Program (EPP) to accelerate your business, increase your margins, and reduce your operating costs. Keep an eye on this blog for more details about these programs, but in the meantime you can reach out to your Partner Business Manager to learn more about advantage+ and EPP.

-The VMware Partner Network Team

Get the Facts about the Competition

VMware is the proven leader in virtualization and cloud computing. More than 400,000 customers of all sizes have chosen VMware as their virtualization platform, including 100% of Fortune 100 and 98% of Fortune 500 companies.

The competition is simply playing catch-up, with marketing claims that often fall short of reality. Want to see the proof? Download competitive toolkits from the Competitive Selling section in Partner Central.

The Datacenter Competitive Toolkit has been updated for the vSphere 5.1 and vCloud Suite product releases, with sales tools comparing VMware products to the new Microsoft Windows Server 2012 Hyper-V (“Hyper-V 3”) and System Center 2012 capabilities.

The Desktop Competitive Toolkit features updated product positioning cards, partner-ready slide decks, competitive news flashes and more.

Want to learn even more about how VMware stacks up against the competition? Visit the Get the Facts section on vmware.com, and check the Virtual Reality blog for ongoing updates.

The VMware Partner Network Team