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Monthly Archives: August 2012

Day 2 at VMworld 2012 – Partner Update

It just keeps getting better – Right Here, Right Now – as this morning Steve Herrod previewed the alpha version of the VMware Horizon™ Suite.  Coupled with yesterday’s announcement of VMware vCloud® Suite 5.1 there is a lot of excitement in San Francisco at VMworld. The VMware Horizon™ Suite will offer a flexible corporate workspace in the cloud for mobile workers to connect from anywhere using any device. Steve also demonstrated how the combination of VMware View® and Wanova Mirage™ will enable customers to transform the legacy Windows desktop for the cloud Era. The beta version of Horizon Suite is expected to be available in Q4 2012. This suite will be another great way for you to further engage with your customers in the end-user computing space.
To watch a replay of the VMworld keynotes or to learn more about all of the exciting announcements, visit VMware NOW.

There are still a lot of great partner opportunities for you at VMworld. Be sure to stop by the VMware Partner Lounge located in the 3rd Floor Atrium of Moscone West. We are giving away lapel pins to all VCP certified partners so you can share your accomplishment with other attendees. There are also still a few spots available in the Video Blogging Room, where you can film a short clip that can be used across your social media channels after VMworld.

Need a quiet place to meet with your customers or alliance team? You can schedule a private meeting room in lounge. See the front desk to reserve a time. Visit the Partner Support Center pod in the lounge to update your Partner Central contact information. Not only will you benefit from more targeted communications in the future, but you could win an iPad.

Don’t forget to download the VMworld Partner Guide, which shows all of the partner specific information in one place. We hope to see you in the Partner Lounge today.

-The VMware Partner Network Team

VMware Unveils Industry’s Most Comprehensive Cloud Infrastructure and Management Solution

On stage today at VMworld, we unveiled VMware vCloud® Suite 5.1., a comprehensive solution of cloud infrastructure and management products, expertise and ecosystem support. This suite offers a comprehensive set of technology, services intellectual property (IP), and skills enhancements based on real-world deployment experience. Also available are updated SMB solution bundles that support the broad range of speeds at which SMB customers move to the cloud.

“Today at VMworld, VMware and its partners are taking a bold step toward simplifying IT, offering customers everything they need to build, operate and manage their cloud environments,” said Paul Maritz, VMware CEO. “The VMware vCloud® Suite delivers the software-defined datacenter – the architecture for implementing cloud computing.”

See the news release for full details on the VMware vCloud Suite 5.1 and to learn how it will allow you to simplify your sales by offering an entire cloud infrastructure in one SKU.

An important part of the this new cloud solution is the Cloud Ops Intellectual Property (IP) and advisory, transformation and education services which draw from VMware’s experience helping hundreds of clients worldwide navigate through the complex IT decisions. VMware has also introduced the Cloud Ops Forum, a group of consulting and integration partners that will collaborate on further definition of this new operating model. Together with VMware, these companies will work to transfer knowledge to the end-customer community to realize the greatest efficiency, reliability and agility benefits from this transition. Launch members of the Cloud Ops Forum include Accenture, Atos, Capgemini, CGI, CSC, Dell, Deloitte, EMC, HP, Infosys, T-Systems and VMware.

Read the full story on Cloud Ops and Cloud Ops Forum here.

VMware has created a series of 6 videos – translated in 9 languages – that focus on the most critical solution and program information you need to know about the vCloud Suite. You can view or download them from VMware Partner University TV.

Other resources include:
The Partner Launch Kit – This is a package of all of the assets you need to get up to speed with this new solution.
VMware Now – Tune into the VMworld keynotes throughout the week to hear more about what these new offerings mean for your business.

As a VMware partner you play a strategic role in making the software defined center a reality for your customers. Stay tuned to Power of Partnership for more information live from VMworld.

The VMware Partner Network Team

Not going to VMworld? Get Live Breaking News from VMware

Not able to attend VMworld this year?  We still want to make you a part of our exciting announcements. Join us on August 27th through VMware NOW, your online, on-demand access to VMworld keynotes, new product demos and more.

Register now to learn how VMware’s latest offerings will help you transform the way you deliver IT and manage your cloud. Don’t miss it! We’re launching new products, new solutions, and more. If you are lucky enough to join us at VMworld, don’t forget to download the Partner Guide that highlights all of the partner-specific information and opportunities. For ongoing resources refer to this Private and Public Cloud Information Center.

The VMware Partner Network Team

Women of Purpose – VMworld 2012

We start to plan for the VMworld Women of Purpose event each year just before the school year ends for the summer, and we host this event just as school resumes. It seems many of us overextend ourselves to embrace those summer months, and now that school is starting again, we find ourselves re-prioritizing to meet those end-of-year goals.

As we drive in from across the bay or fly in from across the sea, many of us leave lists and instructions behind to keep everything we usually oversee running smoothly in the hands of others.

Even though many of us are already over-committed at VMworld from dawn to dusk, we find a way to get to the Women of Purpose event just before Carl’s opening comments and stay for that much-needed beverage to discuss the valuable ideas gleaned from our distinguished technology executives. This event has taken on its own personality, and it’s an event that is asked for again and again. The email messages exchanged before, during and after the event demonstrate that many women in high-tech appreciate the opportunity to discuss our professional goals, network with other women and capture information that impacts our plans for the future.

With so many hopes and expectations for the same effective conversation and electric energy, we spend much of June and July hand-selecting some of the most interesting, proven women in the field to join us in this pointed, vital discussion of women in IT.

In addition to the outstanding panelists, this year we have enriched the discussion with Karyl K. Innis, CEO, author and executive coach, who will deliverSmart, But®.” Karyl will share the five biggest career mistakes people make and the stories of “smart, but” women who have struggled and won at work.

In addition to these spectacular panelists, Sonal Patel will speak. She has always made “giving back” a main theme in this event. You can hardly leave a Women of Purpose conversation without her saying, “We have been given great privilege to be part of this community, and with this comes great responsibility.” She ensures that VMware® Women of Purpose is a community of IT professionals who are passionate about supporting, motivating, mentoring, educating and elevating women in IT. The community provides opportunities to network at VMware events and with other successful women in IT who are VMware customers, partners and employees. This year, with guidance and contributions from BUILD.org, NPower and the VMware Foundation, Women of Purpose will contribute to the VMware corporate goals of active learning and giving back to the community at large.
If this piques your interest and you are attending VMworld, we hope you will register to join us—again, or for the first time this year—for the VMworld Women of Purpose event on August 28th from 4:00pm – 7:00pm.

JJ DiGeronimo, Women of Purpose, Co-Founder

VMworld Community – Powered by Socialcast

We are excited to announce the new VMworld Community powered by VMware’s private social networking platform, Socialcast. This was built to help you get the most out of the biggest technology conference of the year.

By activating your free VMworld Community account you will be able to:

  • Connect with customers. Reach out to your customers and prospects through the many groups segmented by solution area and interest. You can also join the conversation by providing answers to product or session questions for all to see.
  • Promote and access session content and presentations. Why wait to share presentation that you just gave? Use the VMworld community to access and share presentations in near real-time.
  • Get an overview of something you missed. You can’t be everywhere at once, but you can learn about sessions and events you can’t attend in person.
  • Connect with your peers. Reach out to people in your sessions, ask a question of a presenter, or stay in touch with someone you have met during a demo.
  • Get questions answered… fast. If you have a question about a room location, lab start time, or speaker name from a session use the #Help hashtag.
  • Stay connected, wherever you are, on any device. Be sure to download the iPhone, iPad or Android app to get connected.

Join the VMware Partner Network Group to get all of the latest news and updates while at the show. Partners, please keep in mind that this community is for attendees to connect and learn from each other. Add value by engaging on-topic, but please keep overt commercial conversations off of the VMworld Community site.

– The VMware Partner Network Team

Spotlight on TEX and SMB Partner Sessions at VMworld

As you set your VMworld 2012 schedule, here are a few more sessions that Technology Exchange (TEX) and Small and Midsize Business (SMB) partners won’t want to miss. Best of all, these sessions are in addition to the 20 unique Partner Track sessions.

Featured TEX Sessions

TEX3000 – Package, Integrate and Deploy Solutions with VMware's Emerging Cloud Application Provisioning & Management Products – This interactive session for ISVs and Systems Integrators will feature panelists from cloud Infrastructure, cloud application management and end-user computing solutions. Hear more about opportunities to package, integrate and deploy your solutions with VMware cloud application and management software. Learn how you can take advantage of new services, APIs and integration programs.


TEX1278 – How to Jump-start Your vSphere Web Client Plugin Development Using the New VMware Ecosystems Developer Center – While breakout session “INF-VSP2749 – Get Up and Running Quickly with the Latest vSphere Web Client” will discuss using the client and the panel “INF-VSP1392 – Storage Partners Integration with VMware's Cloud Suite” will showcase vSphere Web Client plugins from partners, if you are a developer, you won’t want to miss “TEX1278.” Hear about the process of developing custom plugins. Go on a journey, learning about the overall architecture of the vSphere Web Client, previewing available training modules and advanced developer tools, developing plugins from end-to-end in the cloud, and learning about tips, tricks and best-practices. Engineers also will be standing by to answer questions, resolve issues and even fix your code. See the session preview video now.

View all of the TEX Sessions.

Featured SMB Sessions

PAR3211 – License to Win: How to Successfully Acquire New Customers – During this breakout session, learn strategies and best practices to find, engage and convert new prospects into loyal, profitable clients. Hear how to generate and sustain new prospects to grow your sales pipeline; how to use effective discovery techniques that uncover critical customer business issues; how to position your company as an industry expert that gives relevant advice; and more.

PAR1895 – Creating a Highly Profitable Virtualization Practice with VMware Go Pro – In this session, get an overview of the business opportunities and profitability models that will help you grow a sustainable virtualization business with VMware Go Pro. A software-as-a-service (SaaS) offering hosted by VMware, VMware Go Pro is designed for partners and IT admins in companies with fewer than 1000 employees to make it easy to adopt and manage a virtualized environment, protect and secure IT assets, and increase the reliability of SMB IT infrastructures. Learn how to provide a wide array of virtualization and IT management services leveraging VMware Go Pro cloud service and in the process tap new cloud-based recurring revenue opportunities.

Vmware go pro

View all of the SMB Sessions.

If you are a TEX or SMB partner, mark your calendar today for these must-attend sessions.

The VMware Partner Network Team

How-to Take Advantage of the VMworld Partner Video Blogging Room

Partners, this one’s for you. New this year, we will have a recording studio set up in the Partner Lounge with ALL the equipment and set-up you need to create your very own VMworld video.

Think about it. This could be the coolest tchotchke / swag item you walk away with from the event.

There are 4 simple steps you can take to book the room, create the video, and share your clip on our VMware Partner Network social network sites and your own.  

Here’s how it works:

  • First come, first serve, so book early by showing up to the Partner Lounge located on the Moscone West 3rd Floor Atrium Lobby on Monday morning.  You’ll have access to the Video Blogging Room, equipment AND on-site assistance should you need help. The room will be available Monday through Wednesday from 11:00am-3:00pm. Please note that we can only allot 1 video per partner.
  • Set aside about 30 minutes for the set-up and video recording.
  • The subject is up to you with potential talking points being: What will you be demoing at your booth? Is it your first time at VMworld? How have you innovated with VMware? How has VMware changed your business?
  • After you have completed your video clip, we will edit the video and send the final file to you shortly after VMworld for you to leverage on all of your sites. We will also add it to a playlist on VMware Partner TV.

Start thinking about your topic now and don’t forget that the early bird gets the worm with this opportunity. Stop by the VMware Partner Lounge Monday morning to reserve your spot.

Video booth - PEX - GB

The VMware Partner Network Team

Partner Opportunities at VMworld 2012

VMworld 2012 is only two weeks away and the opportunities for education, collaboration and networking are better than ever for VMware Partners. Here’s a preview of what we have planned for you at this year’s event:

Partner Track – Attend one or more of the 20 unique sales or technical presentations to hear our experts discuss how to accelerate VMware technology adoption, increase loyalty and improve selling strategies.

Certification Exams – Get 50% off the cost of many VMware certification exams, including advanced certifications, exclusively onsite during VMworld 2012. Be sure to register in advance for each exam.

Cloud and Virtualization Education – Don’t miss our recommended business, technical and advanced technical general sessions and labs. We’ve outlined them by partner type in the Partner Guide.

  Partner guide

Partner Lounge – Want to hear about new partner initiatives, book a meeting room, network with peers, or just recharge your batteries? This lounge is just for VMware Partners, so take advantage of it at Moscone West, 3rd Floor Atrium Lobby.

Video Blogging Room – When you head to the Partner Lounge, be sure to book an appointment to record a video for the VMware YouTube channel. One winner’s video will be featured in a future VMware Power of Partnership blog entry.

Booth Partner Pods – Stop by the VMware booth to learn more about strengthening our sales and marketing partnership with you. We’ve got new ideas and we’re sure you do, too.

New Hands-on Labs – Explore how virtualization and cloud computing can make a powerful impact on your organization by choosing from Hands-on Labs covering topics like PaaS, DBaaS and vSphere.

As you can see, there will be lots to do during our week together. If you haven’t yet registered, there’s still time. We look forward to seeing you at VMworld 2012.

 – The VMware Partner Network Team

Stay Connected with the VMware Partner Network

Check out the video below where Toni Adams, VP of Channel and Alliances, shares the best ways for you to stay connected with the VMware Partner Network. Our robust social media channels enable you to stay connected virtually for the latest news and information.  And, with VMworld US on the horizon, we look forward to connecting with you live through our strong line-up of partner activity.


As Toni mentioned, you can get all of our latest news and have collaborative discussions with the VPN team and your peers on our Social Media Channels:

VMworld US in San Francisco kicks off on August 26th and is a great venue for you to connect with VMware experts to gain the latest information on the new cloud computing landscape. The Partner Track has over 20 sessions and will delve into topics ranging from solutions and competitive selling to business development and marketing. Check out the complete list of Partner Track Sessions and begin to build your schedule today.

A great way to connect with your partners and share the great information you learned at VMworld would be to leverage the new social media content syndication tool. Learn more about this offering today to see how your company can benefit.

Innovation is fueled by sharing information and ideas, and we like to think that you can never be too connected. Be sure to check back regularly to this blog for the newest programs and tools to help you engage with your peers and partners.

The VMware Partner Network Team

Takeaways from CompTIA Breakaway 2012

Doug SmithI just spent a fews days in Las Vegas catching up with my fellow Channel Chiefs at the CompTIA Breakaway 2012 conference. CompTIA is an organization that acts as the voice for the IT industry and its members are from companies at the forefront of innovation. Its mission is to  advance industry growth through educational programs, research, professional certifications, and networking events like the conference in Las Vegas.

 A conference highlight was when CompTIA President and CEO, Todd Thibodeaux, opened the Tuesday discussion with a view of where CompTIA is providing leadership; in education, certification, advocacy and philanthropy.


Education and certification were hot topics that  came up again and again. This is where CompTIA shines, helping partners and vendors work together to solve problems that are common to all of us. They are leading the way developing learning paths and communities that we can all leverage. From Healthcare, to SMB, to Security, CompTIA has organized communities that are market relevant to the customer, partner and vendor. The Cloud/IaaS community is also starting to get some attention.

At the Channel Chief Power Panel session, I joined Janet Schijns from Verizon, Sheila O’Neil from Panasonic, and Raja Sundaram from Cisco to discuss what trends we are seeing in the partner community. The big points of discussion were 1) the altercated movement to the cloud and 2) the consumerization and proliferation of end points. End points aren't just phones, tablets, and laptops – they are any device that uses an IP address – often machine to machine devices. Overall the panel felt that both partners and vendors need to focus on deepening the relationships they already have in order to achieve their goals in these areas. 

The next industry event on my agenda is the CRN XChange conference in Texas, August 18 – 21.  After that, my focus will be on our biggest customer event of the year, VMworld San Francisco. Although VMworld is a customer event, our partners can get tremendous value by registering for the Partner Track, as well as taking advantage of  great discounts on training

– Doug Smith, VP, Partner Strategy & Operations, Channel Chief