Ben’s Top 10 Reasons to Attend Partner Exchange 2010

Ben_matheson_74x100  Ben Matheson: The vMarketing Expert 
[est reading time: 2 minutes, 10 seconds]

Earlier this month we announced that Partner Exchange 2010 – our annual global partner conference – is going to take place in Las Vegas from February 8th – 10th, 2010. Last year we gave more than 1,600 attendees a preview of the new VMware Partner Network and got them educated on vSphere, VMware View and our other solutions.  This year we are scaling it up to be bigger than ever, so I thought I'd give you a sneak peak into some of our plans with my Top Ten List…here it goes:

Ben's Top 10 for Partner Exchange 2010 (catchy, right?)

10.) VMware is the industry leader in business infrastructure virtualization.
VMware is the global leader in business infrastructure virtualization and we’re uniquely positioned to successfully enable you to address your customers’ virtualization needs. VMware Partner Exchange is the only event solely dedicated to helping you succeed in 2010.

9.) Get there for the Super Bowl, stay for Partner Exchange
Super Bowl XLIV is on Sunday, February 7. Fly in on Sunday morning, place some bets, and hit the Super Bowl parties in the afternoon. Who’s your pick to take it all? I’m still counting on my Pats to take it all the way, but even if your team won’t be there, Vegas is an awesome place to enjoy the big game if you’re not at Land Shark Stadium in Miami.

8.) Network, network, network
Connect with more than 1,800 partners and peers from the VMware global partner ecosystem, including Channel Partners, Technology Alliance Partners, Distributors, and OEMs. Meet face-to-face, share best practices and cross-selling solutions, and build better business relationships. It’s always great to sit down with friends that you haven’t seen since PEX 09 or even VMworld 2008!

7.) House of Blues
The partner party this year will be at the world-famous House of Blues at the Mandalay Bay Resort. Mingle with the biggest names in virtualization, network with your peers, and have a few drinks on us. Oh, I think there’s some music there too.

6.) Make yourself a virtualization rockstar
Whether you are new to VMware or have extensive familiarity in virtualization solutions, our comprehensive conference program is designed to deliver content specific to your job role and business needs. We’re going to have some new sessions this year, including vertical-specific markets like Government & SLED, Healthcare, and SMB, and as always, the featured tracks include Sales, Services, Technical, Labs, Executive Forum, Partner Solutions, and Technology Alliance. 

5.) Stay ahead of the game
No, I’m not talking about the Super Bowl this time! Get latest announcements on the hottest virtualization products and the roadmap for the future so you know what’s in store before it hits the general public. We announced VMware vSphere 4 at Partner Exchange 2009 – wait until you see what’s coming in 2010.

4.) Hear the vision from Carl Eschenbach
The man always gives killer presentations and is one of the most passionate leaders at VMware. Dave Lawrence (aka The VMguy) said "If you ever have the opportunity to see Carl speak, go.  He’s a great presenter and very easy to follow."

3.) Hands-on technical training with VMware virtualization experts
One of the most consistently valuable experiences for our attendees is the chance to develop skills and technical expertise in interactive hands-on labs. You’ll also have numerous opportunities to interact with VMware enthusiasts during Birds-of-a-Feather roundtables and get all your questions answered by VMware sales and technical gurus at the Experts Bar. We’ll also be offering VSP and VTSP Workshops, VCP Prep Courses, and Certification Exams during the week!

2.) It’s your conference, and we’re listening
Partner Exchange is all about you, and we listen – last year we unveiled the award-winning VMware Partner Network program, which delivers competency-based, industry-recognized training and tools to help our partners grow their virtualization practices and continue to be trusted advisers to customers of all sizes. Some of the products and features that VMware develops come from ideas and feedback that we get directly from our valued partners at Partner Exchange.

1.) We’re headed to Vegas.  ‘Nuff said.

The intent of the event is that partners can confidently walk out and discuss the latest VMware solutions and technologies with their customers – everything else that happens in Vegas that week stays in Vegas!

Ben Matheson
Senior Director, Global Partner Marketing

Register for VMware Partner Exchange 2010 at www.vmware.com/go/partnerexchange
Interested in sponsorship and exhibit opportunities? Contact partnerevents@vmware.com


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