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Monthly Archives: September 2009

Moving Your Customers Forward on vCenter

Brandon Sweeney Brandon Sweeney: From the Virtualization Front Lines
[est reading time: 1 minute, 10 seconds]

WOW…did you attend VMworld? Did you feel the energy from the 12,000+ attendees, of which more than 5,000 were partners? Are you ready to take your customers on the Virtualization Journey?  VMware vSphere 4 is the indisputable industry-leading virtualization platform – it is not some "good enough" come-to-market-late application.  vSphere is the platform foundation for Infrastructure as a Service, Software as a Service, and Platform as a Service.

Virtualization Management is the key technology to help your customers "manage the factory," "offer a cloud," and "put apps on auto pilot," as Paul Maritz demonstrated in his keynote address at VMworld.

VMware vCenter Server provides a scalable and extensible platform that builds the foundation for virtualization management. This is as important for ten virtual machines as it is for tens of thousands of VMs and in a small business as well as large enterprise data centers.

There is a tremendous services opportunity for you, as a VMware partner, to help your customers move forward on their virtualization journey. The VMware vCenter family of products provide powerful solutions that fully leverage the capabilities of the VMware vSphere platform to deliver dramatically simplified and more effective IT management:

  • Application Performance: Ensure business owners that performance SLAs will be met as you manage and ensure the performance of multi-tier applications.
  • Capacity Management: Ensure service levels and minimize waste through optimized virtual infrastructure capacity.
  • Dev/Test Cloud: Deliver on-demand access to a library of system configurations and simplify management of software testing and development.
  • Chargeback: Get accurate costs for deploying virtualized workloads for cost transparency and accountability across business units when you can model, measure and assign costs for IT service delivery.
  • Automated Provisioning: Reduce the number of administrators needed to manage your virtual infrastructure and automate and control virtual machine and server provisioning workflows.

Check out these resources:



Peter Drucker said, "The best way to predict the future is to create it!" It’s time for you to start creating your future. Let's go execute together.

Good Selling!


Brandon Sweeney is the Vice President of Americas Channel  Sales. He has responsibility for all channel partners; Solution Providers, Corporate Resellers, Technology Providers, Alliance Partners, System Integrators and System Outsourcers, and Hosting. He has been leading the Americas Partner Organization since 2007.

Thanks for a Great VMworld!

Doug_smith_72x100 Doug Smith: Leading with Partners
[est reading time: 2 minutes, 15 seconds]

VMworld 2009 in San Francisco was a great success!  It was my third VMworld and this has truly become an industry event. The official numbers are out and we had more than 12,000 total attendees with over 5,000 partners involved. That's 42% of the total attendance! Thanks to all of our partners -  we couldn't have done it without you!

There was so much going on at VMworld this year, I thought I’d share my day-to-day experience.

Sunday we had a number of break-out sessions with our distributors and Premier Solution Providers.  We got lots of great feedback on moving our program to a competency-based model.  We also held a Partner Technical Advisory Board; here partners provide direct feedback to our engineering teams on what product and service directions VMware should be looking at.

Monday was the kick-off to Partner Track.  During the keynote sessions we heard from Paul Maritz on the VMware vision, Carl Eschenbach on our commitment to our partners, Raghu Raghuram on vSphere and Cloud Computing direction, and Jocelyn Goldfein on the desktop virtualization opportunity.  There was an exciting buzz after hearing from the VMware leaders that made its way to the show floor as the exhibit hall opened to lots of traffic and interesting solutions for the welcome reception.

For the first time, we had a social media broadcast booth in the exhibit hall.  I got to interview Mark Hilz, President of INX, and Melinda Wilken, Senior Director of Product Marketing for vCenter. Melinda made some great points on the vCenter product famiy and Vision that was announced at VMworld – the vision of enabling and managing IT as a service. Instead of managing complex, non-standard environments, Melinda gave us an explanation on how IT needs to manage the datacenter at a much higher level and be measured by what counts, like service levels and response times. This is what the vCenter product family offers.

Mark gave us a Solution Provider's feedback on the value of VMware competencies and solutions he is seeing from complementary vendors. Talking on the vSphere 4 Momentum announcement, he said that it mirrors his experiences, as INX's customers with vSphere implementation on any level were really thrilled. The ones who had some initial hesitation on virtualization only virtualized a small portion of their infrastructure, only to come back wanting to virtualize their remaining IT infrastructure after realizing the technology and level of service offered by vSphere 4. INX's new customers, many of who never wanted to virtualize because they thought they had no need for it, now see vSphere as the real deal.

INX had more SEs out on the show floor this year than ever before and Mark was truly excited by the energy and buzz on Monday's show floor.

Recording a podcast in the popular broadcast booth at VMworld 2009

On Tuesday Paul Maritz and Steve Herrod gave the general session keynotes. Paul discussed the recent announcement of the SpringSource acquisition and our new vCloud Express initiative; as well as other topics.  Our CTO Steve Herrod talked about a "people-centric" approach for IT. Managing users and giving them access to their applications and data from any device is the direction we are moving.  The Wyse PocketCloud demonstration was impressive and gives us an idea of what people-centric IT will look like.

Throughout the week partners got to attend 20 Partner Track breakout sessions.  Partners split their time between learning about new products and solutions and getting up to speed on the new VMware Partner Network.

Then it was time to join the VMWorld 2009 Party, it was just amazing. Thai food, Mexican food and good ol' burgers. Our very own band Elastic warmed up the crowd but in the final hour we were all jamming to Foreigner, those guys still know how to rock.

Thanks to all of you who joined us.  You made this event happen. For those who couldn’t attend, check out vmworld.com.  Here you can watch the keynotes, and click on the Virtual Pavilion for VMworld sessions and labs.

We're already starting to plan for VMware Partner Exchange 2010.  This is our Global partner-only event and will be in Las Vegas the week of February 8th-11th. So save that date on your calendar. 

Doug Smith
VMware Global Partner Sales

Doug Smith is the Senior Director of Worldwide Partner Sales at VMware. He manages the VMware Global Partners team.