Home > Blogs > Power of Partnership

VMworld 2015 Call For Papers— Now Open

Screen Shot 2015-03-27 at 10.06.17 AM

Extra, extra, read all about it! As of March 24, 2015, the VMworld 2015 Call For Papers is officially open. If you’re a VMware partner and have integrated VMware solutions and technologies in an innovative or unconventional way, share your story at VMworld 2015 by submitting your session abstract today.

Submit your 2015 Call For Papers proposal by following these three easy steps:

1.    Review our Abstract Submission Guidelines tips on preparing your titles and descriptions; this can help you avoid common pitfalls that lead to abstract rejections.

2.     Check out the highest rated partner sessions from last year as a way to start thinking creatively about your proposal topic. Specifically session STO2496— vSphere Storage Best Practices: Next-Gen Technologies, and NET2745 – vSphere Distributed Switch: Technical Deep Dive. View the session replays.

3.    Use this VMworld 2015 Call for Papers link to submit your abstract before April 28, 2015.

As you submit, you’ll find tags to help further categorize your session proposal—Tracks and Sub-tracks, Products, Market Segment, Audience and Technical Level. Utilize the tags thoughtfully; the more we know about your session, the better. Please remember that these Call for Papers are highly competitive and we can only accommodate a select number of submissions.

Here are some tips on writing a thorough abstract:

·       Be Creative – Avoid beginning your session description with the phrase, “In this session we will…”, or “In this session you will learn…”. It does not add value and becomes tedious on an agenda of several hundred sessions. Instead try a rhetorical question, or an interesting industry data point.

·       Be Clear –Ensure that what you submit is what you’ll present. Nothing upsets attendees more than signing up for a session that’s not as advertised.

·       Be Enthusiastic – Your abstract should generate enthusiasm! Make sure your content is relevant, but also exciting. What invaluable information will you share during the session?

·       Be Concise - Leverage the tags in the system for topics, level, and roles. Who’s the target audience? What products or topics does this session cover outside the track name? What roles specifically benefit from this session? Do not check every check box if your session is applicable to all.

·       Be Original – Attendees want to see new presentations that cover the latest innovations in technology. Take the time to create well-written titles, abstracts, outlines, and the key takeaways for your submission. A thoughtful proposal has a better chance of selection, and if accepted, will be seen by thousands of attendees via the course catalog.

·       Be Educational – VMware requires that sessions focus on the educational value of the presentation. Be sure your proposal doesn’t sound like a sales pitch, but rather an exciting opportunity for attendees to learn something new.

·       Be Timely – Make sure your topic is relevant to the audience you’re targeting. Review the content topics before submitting a session.

Good luck—we look forward to reading your submission.


The VMware Partner Network Team

VCP Recertification Deadline Extended- Partners Need to Recertify By May 8 2015

Screen Shot 2014-06-24 at 3.47.00 PM

Attention VMware Partners with expiring VCP’s due to the VCP Recertification requirement— VMware has extended the deadline for VCP Recertification to May 8th. As part of this extension, we have also extended the delta exam offerings making it easy for current VCPs to recertify and avoid having to take any classes.  The delta exam is offered online to minimize an individual’s time out the field. You can read our past blog post here, but please note that the date is now May 8th not March 2015.

Maintain your partner tier level with VMware by ensuring that you and your VCPs are keeping current and have recertified.

There are several ways to obtain a list of your company’s VCPs:

Partner with VCPs that expire need to act fast, as this could affect their partner tier with VMware causing them to lose rebates and other rewards. Leave any comments or questions below, or reach out to your Partner Business Manager.

The VMware Partner Marketing Team

3 Tips for a Shark Tank Worthy Disaster Recovery Pitch

The next time you watch Shark Tank, imagine that the three “sharks” ready to hear your pitch are the VP of IT Operations, the VP of Applications and the CIO. Your job is to convince them to invest in vCloud Air Disaster Recovery (DR). What would you say? Here are 3 tips to prepare a Shark Tank worthy pitch:

1)    Know the Product Inside and Out 

·      Become a DR expert and receive foundational training with the hybrid cloud competency

·      Be prepared to answer questions with resources such as cheat sheets and battle cards available on partner central

·      Learn about the newest features such as native fail-back and multiple point-in-time recovery in this blog post

2)    Show Don’t Tell

·      Drive awareness and educate customers with the customizable vCloud Air DR Campaign on the VMware Partner Demand Center.

·      In addition you can show customers the power of vCloud Air DR with the Hands-On Lab and customer success stories

3)    Make it a Need Not a Want

·      All customers have a DR need.Your job is to find out their DR needs and map it to the solution. Here are some examples:

Screen Shot 2015-03-23 at 11.45.27 AM

VMware is already invested with a new, simpler channel transaction model called the Subscription Purchasing Program, partner rewards such as 10% rebate in Solution Rewards and a 1st month free customer promotion.

Now it’s up to you to get the deal.

The VMware Partner Network Team

We’ve Got Your Marketing Needs Covered

It’s time to take your marketing best practices to the next level and create demand for your company and offerings. We know how important marketing and social selling are to promote your business, though sometimes it’s hard to find the right resources on how to get started.

This is why we created 15 bite-sized, 2 – 5 minute videos on how to get started with social media fundamentals, creating demand to drive awareness and utilizing social media and demand generation tools to find, influence and engage buyers. Why? Because we’ve got you covered.

Take a look at some of our Social Demand Roadmap video sessions below found on our Partner Demand Center:

Session 1 – Brand yourself online and put in place measurement resources

Session 2 – Make your online profiles 100% complete

Session 3 – Making your website a lead generation machine

Other topics in the Social Demand Roadmap series include:

Session 4 – Diving into LinkedIn

Session 5 – How to use Twitter for business

Session 6 – Do Facebook and Google+ matter for business?

Session 7 – Creating valuable content for your audience

Session 8 – The Importance of Blogging

Session 9 – Advanced Blogging

Session 10 – Leveraging LinkedIn and Twitter to engage Prospects

Session 11 – Staying Top-of-Mind with current Clients

Session 12 – Using Long Form Discussions on LinkedIn

Session 13 – Leveraging the Sales Navigator

Session 14 – Building an integrated marketing plan

Session 15 – Putting it all together

We are continually looking for ways to provide value and improve our partners’ marketing effectiveness and capabilities. The Best Practices Resources section of the Partner Demand Center is dedicated to providing the latest Marketing Best Practices content including videos, research papers and toolkits to enable you and your marketing team to grow your marketing skills in the digital era.

Spend some time reviewing the content and as always, leave any comments or questions below.

The VMware Partner Marketing Team 

Simplify Cloud Sales with the VMware Subscription Purchasing Program

You have three options when it comes to purchasing that much needed Starbucks coffee – buying it with cash, swiping your credit card, or purchasing with your Starbucks prepaid card… which do you choose?

Using your Starbucks prepaid card provides these benefits:

  •       Helps you budget accordingly for your future coffee purchases
  •       Acts as one centralized location that allows you to buy and consume any type of coffee when you choose
  •       Allow you to easily track how much you spend on coffee and be rewarded for the more coffee you consume

Now go back and reread those benefits replacing coffee with the word cloud and you have described the benefits you can provide your customers with the VMware Subscription Purchasing Program (SPP).

SPP is a new, simpler and flexible channel transaction model for VMware cloud services. Here is how the program works:


Screen Shot 2015-03-11 at 10.35.04 AM


SPP gives partners a simple way to start a cloud practice without having to worry about setting up complex billing systems and managing multiple SKUs. You can seed accounts with vCloud AirVirtual Private Cloud OnDemand and preserve the billing relationships with your customers.

Not to mention, with your hybrid cloud competency you can earn solution rewards on the sale of subscription credits and gain access to customer consumption data.

Next Steps

·      Visit the SPP page on Partner Central

·      Prepare for the cloud conversation with the Hybrid Cloud Competency

The VMware Partner Network Team 

Post Partner Exchange 2015 Wrap-Up

Screen Shot 2015-03-03 at 9.59.45 AM

Partner Exchange 2015 has come and gone, but not without making it the most successful partner event to date. We hope you enjoyed the increased high-touch opportunities, enabling you to interact with VMware executives, and the tailored content necessary to accelerate your business.

With unique Hands-on Labs, Boot Camps, 170+ Breakout Sessions, General Sessions and Route-to-Market Keynotes, Partner Exchange was the place to interact with your peers, hear about the latest product launches and gain insights on VMware solutions and partner technologies.

To further your Partner Exchange education, we have created a page within Partner Central to connect you to key resources, presentations and relevant content that was shared, Please log in using your Partner Central ID and password and you will be directed to all of the Partner Exchange assets. Make the most of your Partner Exchange experience by accessing these resources to take your business to the forefront of IT information.

You can also continue the conversation by joining Partner Link. There you can find our Partner Exchange group and other groups of interest categorized by region, program, product or event such as VMworld 2015.

As President and COO, Carl Eschenbach, mentioned in the Day 1 General Session, next year Partner Exchange will shift to better cater to both a business and technical partner audiences. For our technical attendees, you will now be able to access all the education, networking, enablement opportunities at VMworld US and Europe. In the Spring of 2016, we will offer a more business-focused summit for our business partner audience. You can pre-register for VMworld 2015 and keep up to date on all the offerings this year has to offer.

The VMware Partner Network Team

Your Destination for Partner Marketing Success

Screen Shot 2015-02-19 at 11.37.47 AM

Last year we invested time and resources into gathering feedback from partners worldwide to understand how to better address your needs.

A few areas of improvement were highlighted to us:

  • Increased diversification through additional campaigns flexibility and customization options.
  • Ability to download campaigns content for execution via a partners’ marketing automation platforms.
  • Focus on campaigns quality rather than quantity to help partners concentrate efforts on top priorities.

We listened

Today the VMware Partner Demand Center is the destination for Integrated Partner Marketing Campaigns. It has been designed to position you for success by providing a more flexible, holistic and differentiated approach to demand creation – resulting in higher quality leads, increased marketing pipeline to support driving accretive revenue for partners and VMware. It is easy to access and allows for a streamlined execution model:

  1. Set up your account, logo and contact information once and it will be auto populated in all cobranded demand generation assets.
  2. Upload your mailing list without any data security and privacy concerns and get access to a best-in-class lead management tool to track your results.
  3. Start email marketing and take advantage of other integrated marketing activities to support your campaign efforts.

A standard Bill of Materials and automation techniques based on VMware and industry best practices provide you with consistency, reduce the amount of complexity, and set you up for success in the global marketplace.

Get Started

  • Read the Campaign Playbook located within each campaign to learn more and select the most appropriate campaign that aligns to your business.  The playbook will help you understand key items including the market opportunity, target audience, customer pain points and how to best execute the campaign.
  • Adopt a combination of most or all of the Demand Generation assets to conduct an integrated campaign and increase your success rate
  • Combine a multi-touch email marketing with banner advertising, social media promotion and telemarketing efforts.
  • Leverage the recommended offers in your multi-touch campaign as tested and top rated by VMware campaigns marketing experience.  Start with a product snapshot through an infographic, continue with an in depth review through a whitepaper or ebook, and close the loop by providing a free hands on experience, evaluations or assessments.
  • Ensure your sales people are fully enabled and have context on the marketing campaign to understand what their customers are responding to by providing them with a campaign “sales cheat sheet”.

Partner campaigns are built to allow for differentiation, customization and flexibility of execution.


  • Select one of three messaging paths highlighting product benefits that best address your audience pain point and start to differentiate your campaign and your company in the marketplace.
  • Customize the 3-touch emails with images and colors from our library that best align to your brand and geographical market, as well as your value proposition. Your logo and contact information will auto populate.
  • Execute through the VMware Partner Demand Center platform – or download all assets source files at once for upload and execution through your marketing automation platform.

Here are the campaigns that are available today in up to 14 languages:

  • vSphere with Operations Management (2015 Power Play)
  • vCloud Air Disaster Recovery (2015 Power Play)
  • Virtual SAN (2015 Power Play)
  • Horizon 6 (2014 Power Play)
  • Horizon Air Desktops
  • Horizon Safe Passage (Citrix compete)
  • SDDC – Cloud Management

Coming soon:

  • NSX
  • Renewals

Take Action Today

Go to the Partner Demand Center today and execute at least one campaign by the end of this quarter.  Professional materials for integrated marketing campaign execution are offered to you at no cost through the VMware Partner Demand Center.

Watch the campaign promotional videos on Virtual SAN and vCloud Air Disaster Recovery as a reference and learn in only 60 seconds, how easy it is to execute campaigns and why you should go to market with these products:

Learn About the VMware Virtual SAN Campaign in 60 Seconds

Learn About the VMware vCloud Air Disaster Recovery Campaign in 60 Seconds

Stay tuned!  We will be issuing a Power of Partnership blog post each time a new campaign is published. We value your feedback! Please visit the VMware Partner Demand Center, execute a campaign, and share your experience and comments with us.  Reach us at partnernetwork@vmware.com.

The VMware Partner Network Team

EVO:RAIL is Simple, Agile and Fast – Find out if it’s Right for Your Business

Screen Shot 2015-02-09 at 12.24.36 PM

Last week at VMware’s Partner Exchange 2015, partners just like you showcased their EVO:RAIL solutions, and other were able to hear from solution experts on the latest in hyper-convergence at the VMware EVO:Zone.

If you’re customers are still laboring under the limitations and burdens of a legacy, siloed data center, there is no time to waste. To better handle today’s changing workloads and new business demands without drowning in server sprawl and administrative costs, consider moving your customers to a hyper-converged strategy ASAP with VMware EVO:RAIL.

The EVO:RAIL delivery model combines VMware compute, networking and storage resources into a hyper-converged infrastructure appliance to create a simple, easy-to-deploy, all-in-one solution. Partners work with us to offer a portfolio of self-contained, modular building blocks that excel at fast, flexible service delivery – helping you easily change workloads and accommodate new business opportunities as they emerge. They also offer greater performance and capacity—all while operating securely, efficiently and at scale.

But the real buzz is being generated by the way we utilize a converged, software-defined design to simplify virtualization – layering storage software on virtualized servers with the benefits of lower IT costs, a smaller footprint, and less energy consumption. Best of all, you can set up a virtualized environment in just 15 minutes.

EVO:RAIL is a great fit for many different scenarios. Of course, every business can benefit from a consolidated footprint with built-in enterprise-grade features, performance and resiliency. But the simplicity and flexibility of the system means that mid-sized businesses, ROBOs and LOBs can deploy and manage these turnkey systems and enjoy all the benefits without specialized IT teams.

For a deeper dive, here are some EVO:RAIL partner’s solution pages to check out:

As always, leave us your comments or questions below, and be sure to explore this simple, easy to deploy, all-in-one solution.

The VMware Partner Network Team

Daring to Thrive & Succeeding—Day 3 of Partner Exchange 2015

Screen Shot 2015-02-05 at 9.51.56 AM

The last day of Partner Exchange 2015 is sadly upon us, but what a fantastic event it has been. We Dared You to Thrive as we unveiled some new launches, acquisitions and partnerships, and thrive you did.

Last night’s Partner Appreciation party was packed with individuals from around the globe, all working towards a common goal. What a great site it was to see VMware partners networking, interacting and of course, playing a little pool.

Screen Shot 2015-02-05 at 9.52.23 AM

Today we are excited to announce that VMware vCloud Government Service provided by Carpathia has achieved the Provisional Authority to Operate (ATO) through the U.S. Government’s Federal Risk and Authorization Management Program (FedRAMP).

FedRAMP ATO is mandatory for any cloud service provider serving the Federal government, and VMware’s offering is now generally available to U.S. government and defense organizations. VMware vCloud Government Service –an infrastructure-as-a-service hybrid cloud –is based on the award-winning VMware vSphere platform used by all cabinet level agencies, all military services, the Department of Defense and the Judicial and Legislative branches of government.

Hands-on-Labs, Boot Camps, Certifications & Break-Out Sessions 

Be sure to take advantage of the VMware Hands-on-Labs, Boot Camps and Certifications taking place at the 2nd level of Moscone West from 9am- 2pm. You may even get some free swag! Attend the Break-Out Sessions today from 9:00am-12:30pm at the 3rd floor of Moscone West.

Screen Shot 2015-02-05 at 9.52.08 AM

We hope your last day at Partner Exchange 2015 is both enjoyable and beneficial. From all of us at VMware Partner Network, thank you for making this event a huge success, we could not have done it without you!

Until Next Year,

The VMware Partner Network Team

The Journey to the Cloud- Day 2 of Partner Exchange 2015

Screen Shot 2015-02-04 at 5.43.20 PMDay two of Partner Exchange 2015 has come and gone quicker than we could say “One Cloud, Any App”. Ben Fathi, VMware’s CTO, kicked off this morning’s General Session Keynote by discussing “Technology Direction: Disruptions and Opportunities”. He jumped right in to some of today’s industry trends to lay the groundwork for what IT is looking for.

Screen Shot 2015-02-04 at 5.42.38 PM

Control, Compliance, Security, Cost Savings and Agility make up this Mobile Cloud Architecture. He then touched on whatLines of Business want—to get products out as fast as possible, and what users want—to run applications anywhere and on any device. In addressing these keys needs, how do you take all these applications and run them and protect them on a unified platform?

Introducing the Journey to the Cloud 

Screen Shot 2015-02-04 at 5.43.06 PM

On Monday, February 2nd, VMware announced the industry’s first unified platform of virtualized compute, networking and storage for the hybrid cloud.  Defined in software, VMware’s platform will enable customers to create one consistent environment across the private and public cloud to run, protect and manage any cloud-native or traditional application. The platform will also offer customers openness and choice in how to build and manage their applications and cloud environments based on their specific needs.

Another exciting moment was when Chris Wolf, VMware’s CTO of the Americas, Kit Colbert, VMware’s VP & CTO of Cloud-Native Apps, and Joe Baguley, VMware’s CTO of EMEA joined Ben on stage for a panel discussion. Their key take-away for partners included:

1.     Don’t lose site of NSX & the new services to market

2.     Work with the CTO team more closely –VMware cannot do this alone

3.     Drive EUC Solutions

Below are Ben Fathi’s closing thoughts:

  • Open
  • Cloud First
  • Cloud Native
  • Agility
  • Simplicity

The day continued with Executive Quick Connect 1:1 meetings and a new and exciting Professional Development track to further expand your go-to-market selling strategies and offer other tips for success. Industry leaders such as Nancy Duarte, CEO of Duarte Inc., Mike Robbins, author of “Be Yourself, Everyone Else is Already Taken”, Dr. Tom Sant from Hyde Park Partners, and Heather K. Margolis, President of Channel Maven Consulting, offered their tips and tricks on how to expand your knowledge and diversify your partner experience.

Be sure to join us tonight from 6pm-8pm PST for the Partner Appreciation Reception taking place at City View at the METREON. We look forward to seeing you at tomorrow’s Breakout Sessions!

The VMware Partner Network Team