David Jasso

David Jasso is a Director of Product Marketing, currently supporting the marketing of VMware's Cloud Management Platform; VMware vRealize Suite. David joined VMware in 2011 and was a key member of the team that introduced VMware vRealize Operations to the market. He also has lead product marketing for VMware's IT Business Management offerings. Prior to joining VMware, David held roles in Product Management, Industry Marketing and Product Marketing for a major Enterprise Management vendor. During his career David has also held roles in engineering program management, data warehousing project management and has been a manager of corporate finance and IT teams.

Recent Posts

IT Must Integrate PaaS and CaaS with IaaS

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Go Beyond IaaS: Deliver PaaS and CaaS This blog, is my final installment in my “Seven Things That IT Must Do…” series (see list of prior blogs at the bottom of this blog) and focuses on the idea that IT must Integrate IaaS with PaaS and CaaS (Platform as a Service and Container as a Service) Read more...
Clouds

IT Must Adopt DevOps with SDN To Drive Relevance

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DevOps with SDN – Critical To Agility   This blog, about DevOps with SDN, continues my “Seven Things That IT Must Do…” series (see list of prior blogs at the bottom of this blog).  SDN stands for Software Defined Networking.     When I think about how DevOps with SDN relates to IT Relevance, I’m considering it Read more...
vRBC cost transparency stock

IT As Developer Of Infrastructure As Code

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IT As Developer:  One Of The Keys To Relevance This blog is the third installment in a series focused on the question of what IT teams need to do to retain or regain relevance (depending on their circumstance) with line-of-business.  For the full list check out my first blog  on this subject.  In addition to this list Read more...

Marketing Internal IT to Line-of-Business

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Public Clouds make marketing internal IT to line-of-business a must do item A couple of weeks ago I posted the first in a series of blogs on big things that IT teams need do to ensure that they remain relevant to their end users.  In that blog, I introduced a list of seven things that Read more...

IT Teams Need To Finally Implement Self-Service Automation

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Seven things, including Self-Service Automation, that IT teams must do to retain relevance with end users. I was talking with an industry analyst (think Gartner, Forrester, IDC) the other day around a broad range of trends impacting IT. Somehow we got onto a discussion around the issue of IT teams losing relevance with their line Read more...
private vs public cloud cost

Private vs Public Cloud Costs: Surprising 451 Research Results

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Some amazing news coming out of a new study by 451 Research around Private vs Public Cloud Costs. This just published study found that 41% of IT Decision makers feel that their Private Cloud implementation is cheaper than that of a “like for like” Public Cloud environment. Another 24% of respondents indicated that they were Read more...

Public Clouds Leverage Extreme Automation To Drive Growth

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Extreme Automation also the Key to Successful Private Clouds A couple of recent articles in the past few weeks on TechTarget caught my eye.  One article, “SAP Cloud embrace helps feed the beast for AWS, Azure”, was focused on the news that both AWS and Azure had just certified SAP Hana on their clouds.  Both Read more...

Cloud Management Platform Key to Private Cloud Benefits

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Leverage a Cloud Management Platform to Convert Your Data Center There was an article in InformationWeek recently that caught my attention.  Written by Andrew Froehlich, “7 Reasons to Convert to a Private Cloud” highlights some solid benefits you should consider as the rationale for embracing a move to a Private Cloud.  The article was short Read more...

Re-architecting Infrastructure and Application Delivery at Rent-A-Center

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Application Delivery: Rent-a-Center Case Study and Webinar I had the privilege this week of doing a webinar with Rent-A-Center.  The webinar addresses how Rent-A-Center is using VMware vRealize Suite and VMware NSX to speed up infrastructure and application delivery.  I presented alongside Thomas Jackson and Jeffrey Stephens who both work for Rent-A-Center IT.  Thomas is an Infrastructure Read more...