Connecting in Retail: Consistency Across Devices with VMware Google

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Digital Retail Today As retail outlets create or expand their online presence, there is another revolution afoot: the transformation to digital environments. By embracing an increasingly digital world, retailers are: Offering mobile apps that create personalized engagement Outfitting storefronts with wifi enabled devices like kiosks and digital signage to create a richer in-store customer experience Read more...

Big Takeaways from NRF 2018

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This year’s “Big Show,” National Retail Federation’s (NRF) annual event, did not disappoint. It featured big booths and big displays, together with exciting technology innovations. The big takeaways: digital transformation is accelerating and the retail store is alive and well. So what are retailers envisioning? “As we become a different kind of technology company, the Read more...

The State of Digital Transformation in Retail 2018

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Strong holiday retail sales are shaping up to look very promising for retailers heading into 2018. According to the National Retail Federation, retail sales during November and December grew 5.5% year over year to about $692 billion. The industry is revving up for a great year as consumer spending continues to rise and retailers deliver Read more...

Innovators in Retail are Rewarded With Success

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      By: Rick Terlep, Chief Technology Officer of Retail at VMware Ben Byer, Senior Systems Engineer at VMware If you do an internet search on “change in retail industry” you will get a lot of returns.  Many of them will be on how Retail is “catching up” or “behind” or “adjusting” to change Read more...

Brick-And-Mortar Stores Cash in This Holiday Season

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  National Retail Federation estimates consumers will spend an average of $967 per person this holiday season. “Consumer confidence is high,” says Katherine Cullen, NRF’s director of retail and consumer insights. “People are feeling really good about the state of the economy.” As the industry remains optimistic about the 2017 holiday season, retailers are embracing Read more...

Improving Customer Experience in Stores

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By: Sean Harris Jane had recently been appointed as the CTO of a long established retail group, ABC Department Stores, with over 100 department stores located across the country. Like many brick and mortar organizations they were looking to increase market share and remain competitive in a digital age. Jane felt technology could do a Read more...

Nike and Coca-Cola Explore Hybrid Cloud

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By: Paige Handza Retailers and CPG companies partner with VMware to stay competitive as they implement digital transformation across stores and data centers. A recent IHL Group survey shows that retailers plan to spend 34 percent of their software budgets on the cloud in 2017. The velocity of change in retail is making recognized brands rethink their Read more...

Virtual Reality, AR & Drones – Looking to the Future of Retail

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Charles Barratt, Principal Business Solutions Architect, EMEA EUC Strategic Accounts at VMware recently wrote an article for Computer Business Review. In the article he describes how we (VMware) looks to the future of retail and how the customer experience will be transformed via technology, perfectly summing up the many conversations had over the past month Read more...

Retailers Get Hands-On with Digital Transformation Technologies at VMworld

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Retailers Get Hands-On with Digital Transformation Technologies at VMworld By Paige Handza You’ve mastered visual displays. No other industry can touch retail when it comes to showcasing products and services to prospective buyers and existing customers. This year at VMworld, we followed your lead—both talking about our comprehensive retail solutions and showing the ways they Read more...