Paige Handza

Paige drives the global retail go-to-market strategy for VMware, aligning a consistent message from the business unit to the field and channel partners. Prior to joining VMware, Paige worked for various financial service and software organizations, where she guided sizable, cross-functional teams in the design and launch of leading products in the eCommerce and mCommerce space. She holds a Bachelor's degree from the University of Denver and Master's degree in Business Administration from Salve Regina University.

Recent Posts

Top Takeaways from NRF’s Big Show

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Top takeaways was gathered by four VMware retail experts who have attended NRF’s Big Show 2019. Paige Handza, Jarek Matschey, Lenka Kaňáková and Paul Kember   Retail fast-paced industry that is under dramatic change Retail is a truly fascinating industry that we interact with every day of our life from traditional and online retailers, hospitality Read more...

5 Retail Trends to Watch in 2019

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Retail sales in the United States from November 1st through Christmas Eve were up 5.1 percent to more than $850 billion, according to Mastercard SpendingPulse. Making this the best holiday shopping season in six years, Mastercard said. With National Retail Federations Big Show 2019 just around the corner and a strong 2018 holiday report, retailers Read more...

How Technology is Reviving the In-Store Shopping Experience

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  It’s no secret that Retail is undergoing a massive digital transformation. From customer checkout to core  IT infrastructure, all aspects of the retail experience are changing to enhance customer experience, break down organizational silos, and increase sales revenue. VMware’s retail community has described to us a set of core initiatives driving their 2019 goals. Read more...

VMworld Europe Recap: Reimagining the Possible in Retail

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  Over the course of a week in early November, retailers from all over EMEA transcended upon Barcelona, Spain to reimagine the possible at VMworld Europe. Evenings were filled with cava and tapas, while afternoons were spent learning how next-generation digital technologies are transforming the retail industry. In a workshop designed to fuel conversation and Read more...

’Tis the Season: Retailers Mobilize for Busy Holidays

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  The holiday season officially gets underway on the day after Thanksgiving, but that doesn’t mean retailers haven’t been prepping for months. Everyone’s been purchasing products, inventorying items, and hiring helpers in preparation for what experts predict will be a big year-over-year increase in shopper spending. And with increases in spending—whether those increases come in Read more...

Top Performing Retailers Focus On Four Investments to Drive Sales

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According to Frost & Sullivan, for a retailer to be successful in the current business scenario, it is highly critical to have an omnichannel sales strategy. As customers increasingly use various channels to shop – in-store, online, order online and pick-up in store, and on mobile devices – providing a consistent shopping experience across different Read more...

Leveraging Mobility in Retail Part 1

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Leveraging Mobility in Retail In 2017 over 6,400 store locations closed, leading people to believe that Retail is Dead. Maybe not. Les Viszlai, VMware Advisory Strategist, takes a deeper dive into an emerging area, “Leveraging Mobile in Retail,” and the impact to IT during this period of Retail natural selection. He explores 5 items a Read more...

The Smart Store

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The Boston Consulting Group expects spending on IoT in the retail sector to reach $12.9b in 2020, quadruple the figure for 2015. As the industry looks to maximize profits and market share in an interconnected, competitive environment IoT continues to take center stage. Challenges for these organizations include meeting the changing demands of customers, maneuvering through a Read more...

What We Can Learn From a No Checkout Model

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A convenient store with no checkout line? Sounds like the perfect setup for a Seinfeld show. But, it’s not. It is really happening. We see retailers such as Amazon opening their first-ever store. No, it’s not a rebranded Whole Foods. It’s an Amazon store. For those following the news of store closures, it’s a little Read more...