In his role as Global Retail Industry Strategist at VMware, Arron Lock works with retailers to transform operations, accelerate growth and improve customer experience across both physical and digital channels. Working with VMware’s partner ecosystem, he has been responsible for a number of first-to-market solutions. With over 20 years’ experience in the technology industry, Arron’s consultative approach is centred around helping retailers maximise the cloud, digital workspaces and apps to redefine the industry.
Arron Lock, Director - Industry Solutions Strategist - Retail Industry, Strategic Ecosystems & Industry Solutions, VMware Retailers are adopting digital innovations at breakneck speed. Some...
