Retail Uncategorized

Explore the Edge of Retail at VMworld 2021

We’re ramping up for VMworld 2021 slated October 5 – 7, 2021! Join in as leaders from retail and beyond will meet for the exciting two-day, all-digital event.

Sessions for retail at VMworld will include discussions on improving the customer experience, modernizing application architecture, and empowering retailers to provide unmatched experiences with Edge infrastructure. Explore our full catalog of general sessions featuring innovations and perspectives from VMware teams and customers across the globe.

Discover industry specific retail sessions and register now to save your virtual seat. General passes are free!

Spotlight Sessions

Australia Post Improves Retail Customer Experience While Empowering Associates [EUS1784]

Technology drives differentiation in the highly competitive and dynamic retail industry. For over twenty years, VMware has partnered with retailers worldwide to accelerate their digital strategies at scale and provide customers and employees with digital-first experiences that transform the customer experience, drive growth, and protect brand data and trust. Join VMware and Australia Post for a session where we explain how retailers are empowering a modern and secure distributed retail workforce and providing knowledge workers, store associates, and location-based employees with secure, high-performance access to company resources from any device or location.


  • Shane Fowler, EUC SE, VMware
  • Ben Llewellyn, Technology Business Partner, Australia Post
  • Ed Durbin, Director Global Retail Industry Group, VMware

Leading Retailer Metro Enables New Capabilities with Modern Application Architecture [APP1279]

In a recent survey of more than 100 executive retailers worldwide, we found that 83 percent believed improving their app portfolios enhances customer experience—and, in turn, increases overall revenues. In this session, we will explore how retailers are modernizing retail infrastructure and applications while enabling new business models and routes to market. Join VMware and METRONOM as we discuss what it takes to run 800 distributed retail stores globally while overcoming many challenges and constraints to modernize and cloud-enable retail point-of-sale infrastructure and applications.


  • Heiko Onnebrink, Domain Architect, METROnom GmbH
  • Jarek Matschey, Retail Industry Director EMEA, VMware
  • Dr. Ralf Ploetzke, System Engineer, VMware

Retail Edge: Retailers Power New In-Store Experiences with Edge Technology [EDG1574]

For many Industries, what is labelled Edge is in fact the center, the heart of a business, where customer experience is everything and revenues are generated. Technology is increasingly being applied to hone that experience, ensuring the result is one of customer delight (and consumption) – with data and differentiation being key factors to success and survival. This session explores this evolution and how the shift in store from manual to digital based processes is creating the demand for Edge platforms that need to operate within the constraints of Retail whilst delivering on the attributes e.g.: performance, availability, connectivity & security expected of an edge cloud platform.


  • Charles Cockshoot, Lead System Engineer, VMware
  • Muneyb Minhazuddin, VP Edge Computing, VMware
  • Ed Durbin, Director Global Retail Industry Group, VMware

Find out what’s next for retail at
VMworld 2021!


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