Strong holiday retail sales are shaping up to look very promising for retailers heading into 2018. According to the National Retail Federation, retail sales during November and December grew 5.5% year over year to about $692 billion. The industry is revving up for a great year as consumer spending continues to rise and retailers deliver Omni-channel experiences they have been building.
As digital consumers redefine the shopping journey many of the big wins in 2018 will come from retailers delivering what customers want – personalization in exchange for brand loyalty, in-store tech driven experiences, real-time access to product and search information, and easy seamless checkout.
As a result retail CIO’s are focused on delivering innovation and digital transformation.
Key areas of investment include:
Mobile In-Store Deployments
To learn more about VMware solutions and how we are helping retailers redefine the shopping journey visit us at https://www.vmware.com/solutions/industry/retail.html
And stop by our booth #3807 at NRF’s Big Show 2018