The State of Digital Transformation in Retail 2018

Strong holiday retail sales are shaping up to look very promising for retailers heading into 2018. According to the National Retail Federation, retail sales during November and December grew 5.5% year over year to about $692 billion. The industry is revving up for a great year as consumer spending continues to rise and retailers deliver Omni-channel experiences they have been building.

As digital consumers redefine the shopping journey many of the big wins in 2018 will come from retailers delivering what customers want – personalization in exchange for brand loyalty, in-store tech driven experiences, real-time access to product and search information, and easy seamless checkout.

As a result retail CIO’s are focused on delivering innovation and digital transformation.

Key areas of investment include:

Cloud Services
Mobile In-Store Deployments
Enhanced Security
Connected Workforces

To learn more about VMware solutions and how we are helping retailers redefine the shopping journey visit us at

And stop by our booth #3807 at NRF’s Big Show 2018


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