Storytelling in UX Design
Sep29

Storytelling in UX Design

I want to tell you a story about the importance of storytelling in design, not just because it’s a good story, but also so I can gain a better understanding of how to use these skills in a large enterprise UX team. So, here we go … Exposition I am a User Experience Designer at VMware AirWatch. As part of a diverse multi-disciplinary design team, I work on a variety of projects where I talk to Product Managers, Developers, and...

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3 Missteps UX Designers Should Avoid
Sep05

3 Missteps UX Designers Should Avoid

After receiving my master’s degree in Human Computer Interaction from University of Michigan in 2014, I landed my first user experience (UX) role at VMware AirWatch as a UX designer. While I’ve enjoyed seeing my hard-earned degree put to good use over the last several years, I’ve also been confronted with a variety of unexpected challenges that many UX designers in my position have faced, all of which have helped me grow and...

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Custom Web Development in a Crunch
Jun29

Custom Web Development in a Crunch

   (Left to right) Senior UX Architect, Drew Malcolm; Director, User Experience, Nick Sabadosh; Visual Designer, Jeremy DeJiacomo; User Experience Designer, Xi Bi and User Experience Designer, Mithila Tople at Connect 2016.  Connecting at Connect   Our annual end-user conference (this year, part of VMworld 2017) brings together thousands of enterprise mobility enthusiasts, partners and customers. It’s the perfect opportunity to...

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Building Great Products Starts with Building a Great Team, Part 2
May24

Building Great Products Starts with Building a Great Team, Part 2

In the first of our two-part interview with Paul Young, VP of Products at Pragmatic Marketing, we discussed the fundamentals of the Pragmatic Marketing Framework™ and some cross-functional challenges that product development and user experience (UX) teams face when it comes to building great products. In this next installment, we ask Paul to expand on the keys to building successful ranking models, problem-solving techniques and...

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Building Great Technology Starts with Building a Great Team, Part 1
May04

Building Great Technology Starts with Building a Great Team, Part 1

Here at VMware AirWatch, we work hard to create a progressive culture that promotes cross-functional collaboration and fosters a strong drive to execute effectively. Last year, Tony Keuh saw an opportunity for our engineering, user experience (UX) and marketing teams to work even more efficiently together—and meet our customers’ highest priority needs—when he joined VMware End-User Computing as head of product management for...

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