VMworld is fast approaching. In just over three months VMworld 2019 Europe will be returning to Barcelona on 4th to 7th November. It’s our eleventh VMworld, and it promises to be the biggest yet.
Tens of thousands of experts, thought leaders, partners, practitioners and employees, all together learning, sharing and connecting.
It just sounds awful, doesn’t it?
In fact, it sounds so bad that we thought it best to give you ten reasons why you shouldn’t go to VMworld this year.
1. The keynotes are really dull.
Market leaders like Vodafone and International Committee of the Red Cross, VMware leaders, experts – big names all standing up and sharing news and examples of innovative technology transforming business. It’s all just too much and should definitely be skipped. Don’t believe us? Take a look at last year’s to see how dull it was.
2. There’s nothing to learn.
500+ breakout sessions, workshops, certifications and Hands on Labs -and that doesn’t include all the random conversations you might have that will inform and educate you. Yep, there’s definitely no chance of learning how to do your job better or help your company transform faster.
3. No one really goes.
The combined VMworld events see about 30-40,000 people attend. You probably won’t see anyone you know or want to connect with.
4. Digital transformation is pretty much done, anyway.
VMware as a business certainly hasn’t been growing because enterprises realise they need a digital foundation to transform their operations.
5. The sessions don’t really cover anything of value.
Hear from industry leaders like Deutsche Telekom and Swisscom and other experts about modernizing applications, transforming networking and security, accelerating the cloud journey, emerging trends, digital workspace – no, definitely nothing for anyone working in enterprise IT or looking to transform their business.
6. Partners have nothing to do.
There isn’t even a dedicated partner track or lounge where partners can meet customers in a relaxed environment.
7. Your boss probably won’t sign it off.
And there isn’t even anywhere you can download a template on the VMworld website to convince them to let you attend.
8. There’s not much to eat.
Breakfast, lunch, dinner, drinks receptions, parties – yeah, there might be some food. And it’ll be free and seem to just appear right when you’re getting hungry. But who really wants that?
9. Speaking of parties, they aren’t that great.
Tao Cruz, Simple Minds, Empire of the Sun, Faithless, Kaiser Chiefs and The Kooks – just some of the talent to have performed at VMworld Europe over the last few years. Who’d be able to have fun with all that?
10. And who really wants to go to Barcelona anyway?
One of Europe’s most vibrant and best-connected cities, beautiful architecture, A BEACH. Nothing anyone wants to see.
And one reason why going would be a good thing:
1. Your colleagues won’t be jealous of you.
Three days in Barcelona gathering knowledge, insight and experiences to help both you and your company? Nothing to be jealous of at all.
So, there you have it. All the reasons why you shouldn’t come to VMworld, witness the keynotes and workshops first-hand, have a great time at the parties and meet like-minded people, and just generally gain the skills and abilities to Make Your Mark.
by Jean-Pierre Brulard, Senior Vice President and General Manager, Europe, Middle East and Africa (EMEA). In my last post, I talked about the 5G opportunity for communication service providers (CSPs) and how the telco cloud could help them prepare for 5G while delivering 4G services today – much like Vodafone. This time I want to […]
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