Shaping the Next Generation of Cloud: the Partner Opportunity

Posted on 31/05/2019

by Louise Öström, Vice President of Cloud, EMEA at VMware

Companies are feeling the pressure. Constantly evolving customer expectations and disruptive digital competitors are demanding an intense balancing act; safeguarding existing businesses while consistently unlocking future growth potential.

Key to delivering on both aspects is the ability to innovate – that’s not just generating new ideas, it’s being able to turn these into actual outcomes for the business. A gap currently exists here, identified as the ‘innovation execution gap’ by Cass Business School and VMware in the ‘Innovating in the exponential economy’ report.

How can organisations overcome this gap to deliver on their innovation potential? The answer lies in people (empowering employees to come up with ideas) and process (the mechanisms that allow ideas to be captured, developed and shared). Crucially, it’s also about technology – it’s about cloud computing and its ability to deliver new services with speed, a heightened user experience via digital tools, financial freedom with a subscription-based model, and genuine scalability. In doing all this, cloud acts as the great technology enabler that people and process need.

And businesses are recognising this. They’re betting big on cloud, to the extent that the market is reaching an inflection point. While the adoption of cloud technologies continues to accelerate, we’re seeing a significant shift to more strategic decision making. Adoption planning is shifting to architectural planning. And with it will come a set of standards and decisions that will drive decades of investment into the future of enterprise technology.

What does this mean for service providers and partners?

“The opportunity is significant. Together, we have the chance to define the next generation of cloud computing,” says Jean Philippe Barleaza, EMEA Partner and Strategic Alliances, VMware. “It starts with a consideration of the reality of today’s enterprise infrastructure – that complex mix of legacy systems and applications – and how the latest innovative technology can help manage this, with efficiency and ease, to deliver the enterprise of tomorrow.”

Much of the strategic planning will focus on how customers will leverage hybrid cloud, how they will build around a multi-cloud model, and how they will create and deliver modern apps.

So, how can you help deliver a strategic approach to multi-cloud? How exactly will modern apps foster a new era of innovation? How can hybrid cloud architectures best be used for a single pool of resources?

The answers and more lie in our biggest online cloud event of the year, VMware Cloud Briefing 2019, hosted on the 4th June.  Don’t miss your opportunity to revisit the event online to get an insider’s look into the future of hybrid cloud, multi-cloud, and cloud-native apps from VMware leadership and the industry’s leading technologists and thought leaders.

Following the main event, Worldwide Channel Chief Jenni Flinders hosted an exclusive partner segment, touching on the opportunities and benefits of VMware’s hybrid cloud solutions and how to monetize VMware cloud. It also included a panel of partner experts who discussed their own experiences and successes in growing their cloud business with VMware.

Replay VMware Cloud Briefing


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