By Kirsten Cox, Vice President Marketing, EMEA, VMware Creating outstanding experiences for customers and employees, whose expectations have changed, is the new transformation battleground. This was a prominent theme emerging from VMworld Europe this year, as was the news that industry re-shaping technologies – like cloud, mobile and security – are very much making this […]
Register today for VMworld 2018 Europe in Barcelona, 5-8 November.
Cloud computing has been around as a term for such a long time that you might be forgiven for wondering what else there is to learn about it. Yet the concept of cloud computing is constantly evolving – where once there was a binary private or public cloud choice, now the conversation has moved on to how enterprises manage a hybrid of environments, covering private, public and on-premise services.
The reason for this shift, and the complex sprawl of multiple clouds, is organisations’ drive to have the right infrastructures to underpin their digital transformation. Different apps require different environments to operate at maximum efficiency.
According to research by Dell EMC, companies that aggressively adopt hybrid cloud are three times more likely than non-adopters to be approaching their digital business and infrastructure readiness goals.
The result is a mash of different clouds, delivered by multiple vendors, requiring multiple skillsets and approaches. It’s a headache, but one that needs to be overcome for IT to help the business transform and, ultimately, grow in the digital era.
We want to help IT professionals make the most of their cloud environments. That’s why this year’s VMworld Europe contains one of the most comprehensive cloud tracks we’ve ever offered on record.
With over 100 panels, breakouts, keynotes and sessions dedicated to private, public and hybrid cloud, managing cloud, cloud-native apps and cloud services, it promises to be an event that will help any IT professional, no matter what their experience, get a deeper understanding of how cloud computing can support their business goals.
Unsure where to begin on your cloud journey at VMworld 2018 Europe? Here are some of our hot picks for this year.
SHOWCASE KEYNOTE ????
Raghu Raghuram, COO, Products and Cloud Services at VMware will be joined by key Cloud Partners in our showcase keynote – giving you exclusive insights into how VMware is delivering the industry’s most comprehensive cloud solution, whilst driving increased benefits for both business and IT at a time when applications have never been more demanding.
PANEL DISCUSSION ????
Learn from those who’ve been there and done it – on this panel, you will hear how customers currently use VMware Cloud on AWS to drive results for their organizations, as well as some of the common pitfalls they encountered along the way.
BREAKOUT SESSION ????
Making sense of the complexity of hybrid cloud environments is the big challenge IT currently faces. In this session, you will find out how to select the best hybrid cloud options for your business needs and leave it with a complete understanding of how VMware and its partners can support you in your goal.
If you want to see the full breadth of our cloud content track at VMworld 2018 Europe, check out our content catalog here and start tailoring your VMworld experience.
VMworld 2018 Europe begins with you. Register today.
Category: News & Highlights