Apps are changing business

Your key business differentiator is accelerating app development

Posted on 12/12/2019 by vmwarebelgium
DISCLAIMER: this article is older than one year and may not be up to date with recent events or newly available information.

The app is here to stay. If you thought that there was already an abundance of apps available to you the future might seem daunting. Today there are ~335 million apps available. By 2024 that number will have more than doubled – set to reach a staggering three quarters of a billion.

Guestblog by Jean-Pierre Brulard, Senior Vice President and General Manager, Europe, Middle East and Africa (EMEA).

Our digital technology and daily lives have morphed into one digital life – helped, managed, informed and maximized through applications. For businesses this can create both opportunities and challenges. Are organizations prepared for this app-driven world? And if not, why not? They operated more and more in a multi-cloud world. How do enterprises develop, manage and run applications that excite and engage their customers and employees?

The app: everyone needs to be prepared

Today we define businesses by how fast they can deliver applications that differentiate their business and enhance the user experience. When you consider that by 2020, customer experience will overtake price and product as the key brand differentiator and that 85% of the relationship between a customer and the enterprise will be non-human, the stakes have never been higher.

Some recent examples: Barclaycard in the UK has launched Grab+Go – a feature that turns customers’ smartphones into wallets and allows them to scan items into the app while they shop and then pay for them through mobile checkout.  Audi has created a VR experience that allows customers to configure their own car, offering a dynamic and interactive buying experience, by transferring the process from a digital tablet to something much more immersive. Then there’s the work we are doing with the French postal service La Poste. They have transformed the organization entirely thanks to the app explosion. By equipping postal workers with up to 20 apps on their mobile devices, the company has found a way offer to new and innovative services, such as banking, insurance and even checking on elderly relatives, at customers’ doorsteps.

Why it’s important

So, deliver better experiences by apps can be incredibly complex, yet it shouldn’t be. The explosion of information crossing multiple clouds to and from an infinite number of devices and sensors has brought complexity, security and scalability issues. With speed vital, taking five or six months to develop an app is no longer acceptable. Enterprises rely on software that can be developed and used as fast as possible, adapting to changing marketplace requirements, and running on infrastructure that can deal with these rapid changes, can scale and can handle new types of workloads.

They also need to consider the security headache that can arise – a recent VMware/Forbes study highlighted that 76% of both business leaders and IT security practitioners believe their organisation is working with outdated the security solutions.

Simplicity lays the foundation for success

To accelerate app development, we need to simplify operations. We believe the answer lies in software. Creating one, ubiquitous digital foundation that enables businesses to modernize their existing apps. And create new ones, and run, manage, connect and intrinsically protect them, across any cloud, at speed.

The benefits for businesses of getting apps into the hands of their intended users faster than ever before are numerous; from growth in customer base, ROI and lead conversion, to improved customer satisfaction and loyalty, as well as better talent recruitment and retention. Forrester reports that the revenue growth of customer experience leaders is 5.1 times that of laggards.

Where next?

Whether you’re in banking, logistics, automotive, retail or any other sector, the modern app has become the definition of success. Your focus might be on engaging customers; it might be on enabling employees – whatever it is, the apps you deliver will determine the experience your users enjoy.

In our next post we’ll be looking in greater detail at what organizations need to do to get it right and how solutions, like Project Pacific, are enabling customers to build modern apps on Kubernetes, as well as revolutionizing how they ensure complete protection.


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