Modernizing Applications: the next great channel opportunity

Posted on 23/11/2020 by charlene
DISCLAIMER: this article is older than one year and may not be up to date with recent events or newly available information.

Applications have taken centre stage and are core to today’s successful digital transformation efforts, enabling enterprises to deliver essential, personalized digital experiences to their customers to generate new revenue streams.

That’s why we’re seeing businesses invest so heavily in modernizing their applications, and that’s why VMware recently introduced its newly expanded VMware Tanzu portfolio to help businesses build, run, and manage modern apps. This is about helping accelerate the pace of innovation; giving developers the freedom to deliver apps over any cloud, removing the operational challenges in deploying these new platforms like Kubernetes, and helping IT transform their skills in support of a new wave of modern apps. In short, this is the latest advance in helping organisations realise the benefits of true digital transformation. 

Running and managing an entire modern application portfolio is not an easy task, but the simpler we can make it for partners to consume the likes of Kubernetes – on a platform they know and love, like VMware vSphere –  the simpler it will be for them to go to their customers and offer differentiated value. Think of it as industrialising the modern apps function within the partner organisation itself; providing a platform that can be standardised at scale, to free partners up to focus on fixing the higher value problems their customers have – namely, what they should run, where and why.

This enables our partners to go to their customers with a differentiated, competitive proposition regarding time to value. The expanded VMware Tanzu portfolio for modern applications, VMware Cloud Foundation 4 with Tanzu and VMware vSphere 7, together, offer the most complete Kubernetes story out there – enabling businesses to automate the modern app lifecycle, run Kubernetes across clouds, and unify and optimise multi-cloud operations.

Partners are in the position to help their customers truly engage with the concept of one platform to buildrun and manage ‘all of the things’. They can be the party bringing together the on-premise elements, the three Kubernetes stacks that have been constructed within different silos of IT, whatever the ask may be – allowing the customer to focus on what adds value to their business; those crucial apps and services that run on top of the platform.

The customer experience – what this is ultimately all about – now sits between this new and old, when everything works together as one. One platform to build, run and manage ‘all the things’ is the most effective way to excel at this – with radically simplified and intelligent management, governance and intrinsic security at its digital heart.

To best capitalise on this, the areas of focus should be:  

  1. Help businesses accelerate their development cycle and transform the way they build software
  2. Radically improve the way businesses deploy modern app platforms, allowing them to focus attention on how they build software (rather than the platform itself)
  3. Focus on delivering that differentiated end customer experience – which is about managing everything as one

Ultimately, this is about reducing the complexity of application and infrastructure management to free up your time and your customers’ time to focus on what matters, which is transforming how they build software to bring new features and functionality to market faster than ever before.


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