By Chris Wong, CEO, LifeSite
If there’s one thing I’ve learned, it’s that providing a product delivering “peace of mind” is a worthy pursuit. Not only does it affect what you provide for your customers, but extends to many areas of how you run your business. It’s not something you hear everyday, but prioritizing our customer’s peace of mind actually gave it to us in return.
To give you some background, we wanted to create the best digital vault you could ask for. LifeSite is a cloud-based service that allows people to manage their important information. It’s a useful way to store medical directives, passwords, insurance records and other items that can then be accessed from multiple devices. LifeSite also has a great organization system and prides itself on offering the highest levels of security.
While our purpose resonated with many people, they had questions. How could we guarantee security? Could a small team, with this amount of resources, accomplish such grand goals?
Of course, our features weren’t going to materialize out of thin air and for practical purposes, it was very apparent to us at the beginning that we needed a cloud architecture to address those questions. This also brought up another issue: security is the top priority for LifeSite. Earning the trust of customers means having technical development that backs up our promises. By using the cloud, the question we needed to answer was whether it could be secure.
I suppose we were a bit contrarian. Opposed to many skeptics, we didn’t think that people had to choose between convenience and security. While convenience would certainly point to the cloud as the backbone of LifeSite, we didn’t want to leave our customers’ security in somebody else’s hands. The only way this could be solved is if we found a vendor we could work with and trust.
I’m happy to say that we found what we were looking for with VMware. While I want to give an explanation that details what they provide us, I also have to go a bit beyond that, and explain how this process has taught me the value of peace of mind in influencing business decisions.
First, the details. We set out some expectations: a single tenant architecture, dedicated resources and no co-mingling hardware or storage. It was a high bar, and we’re glad VMWare met it. That gave us room to work on our own architectures, password security and multiple layer encryption.
But in working with VMWare, it also became interesting to me that, just as LifeSite offered great management and organization in addition to security for our users, VMware offered similar value beyond security. Their performance, reliability, and tools for management and automation surprised us. It seems that, just as we believed customers could have both convenience and security, they did as well.
It’s amazing when you set high bars for yourself and find someone else with similar standards. We believe that we choose the right values for our customers, so by working with someone who had similar ones, it was a business partnership rooted in our core mission. I’ve learned that when you act on behalf of your customers, to ensure that their life’s legacy could be preserved, you find the right solutions, as we did in this case.
We tell our customers all the time that we connect the head and heart, as they know our product to be reliable, while also emotionally trusting it. In our search to deliver on this promise, we were certainly challenged but overcame those obstacles. The truth is, by being motivated by our own hearts and believing that we could find a solution, we found success and our own peace of mind.
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