Businesses can’t afford downtime in the global market. It’s not just about lost productivity and revenue, it’s also about losing partner and customer trust. To keep downtime to a minimum and to preserve brand trust, IT executives are eyeing the power of cloud-based Disaster Recovery (DR).

That’s because current business continuity strategies are lagging where executives need them to perform the most: expanding DR beyond their primary data center, reducing costs and easy deployment and management.

We know this because we partnered with IDG Research to see what C-Level IT executives had to say about business continuity and DR planning. What we found was a slew of IT experts looking to adapt a robust, flexible DR solution that scales with their needs.

That’s why the cloud, as we detail in our whitepaper, “Cloud-Based Disaster Recovery is Emerging as Top IT Priority,” is on the tip of their tongues.

In fact, 62 percent of respondents said they’re planning to reassess or expand their current DR strategy. Of those respondents, 43 percent said they’re planning to invest or improve their business continuity plans with cloud-based DR solutions. Those without a DR plan in place said their top option is to deploy Disaster-Recovery-as-a-service (DRaaS).

These leaders are increasingly dissatisfied with their current solution due to cost, complexity and the inability to scale. The desire to take advantage of new capabilities, and to consolidate vendors, are pushing IT execs towards cloud-based solutions.

VMware vCloud® Air™ Disaster Recovery and VMware Horizon Air Desktop DR can help IT to implement or supplement any organization’s continuity plans while addressing concerns over price and flexibility. To learn more about the trends of cloud-based disaster recovery, download our whitepaper: “Cloud-Based Disaster Recovery is Emerging as Top IT Priority.”

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