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This is a cross-post from the EMEA Blog. You can find the original post here.

Last week, we announced the launch of vCloud Hybrid Service in the APJ region, and this week, as part of the growing global momentum around vCloud Hybrid Service (vCHS), we’re able to announce a second vCHS data centre located just outside of Chessington in the UK. We asked Gavin Jackson, Vice President and General Manager for Cloud Services EMEA at VMware, to explain why the demand for vCHS is growing in Europe and why it has received such a positive reception from VMware’s customers.  

vCloud Hybrid Service is clearly engaging customers in Europe. Can you tell us a bit more about this?

You’re right, there has been a strong appetite among customers for vCHS in Europe, and it is resonating because it fundamentally helps organisations solve genuine business problems, with ease and without infrastructure investment. While I can’t talk about all of the customers we’re now working with, we’re seeing customers of all sizes, across sectors and industries and across European countries take up the service to help them solve some very common business problems.

For example, we’ve started working with BlueFin, an SAP implementation partner, and this is what the head of IT, Kevin Turnbull, had to say about vCHS: “With vCloud Hybrid Service, VMware has provided a solution to a problem which we had been trying to solve for years; how to have a true hybrid cloud which enables you to seamlessly move data and applications freely across private and public cloud environments, without having to learn a new set of tools. We can now create a full hybrid cloud model based on a technology we know and trust, in support of crucial enterprise workloads. We can see the value of vCHS for years to come. Currently, all our core systems are on-premises, but once the supporting hardware comes to its end of life, we are looking to move everything – including business critical applications – to a completely hybrid cloud environment with VMware.”

Why do you think vCHS is getting such as positive response?

Ultimately, it is the answer to the cloud dilemma. Businesses are challenged in moving their apps to the public cloud because of the perceived problems it can pose – such as security, compliance and compatibility. What vCHS allows you to do is smoothly and incredibly easily move your apps from your internal IT environment to a public cloud  – and back again if required – providing you with the benefits of the public cloud (scalability, compute power etc), but with the levels of security and compatibility that is needed in a private cloud environment. vCHS means you can scale to the cloud without the risk, and

it’s an example of where highly innovative and trustworthy technology is meeting the needs of increasingly demanding companies and truly responding to business problems.

Let me give you an example from one of our vCHS customers. This organisation had a very important revenue generating legacy application – which wasn’t even virtualised, and which created problems as its importance and complexity meant it couldn’t be easily ported to the public cloud or another location.

However, due to the advanced functionality of vCHS the firm was able to move this application to the cloud – in one step turning it into a virtualised application, freeing up on-site resources and opening up the application to further revenue opportunities. This demonstrates while legacy IT systems can sometimes seem unwieldy when they come face to face with the public cloud, a true hybrid cloud provides you with a fantastic solution, giving firms a way around some of the restrictions they can often face with legacy technology.

Don’t forget to visit the blog next week to see the second part of Gavin’s thoughts on the success of vCHS in Europe. In the meantime, why not check out our Fast Lane Racer game