Cloud Services

Channel Partners Surge Into the Cloud with VMware vCloud Hybrid Service

By Brandon Sweeney, Vice President U.S. Mid-Market Businesses, VMware

VMware’s partner community has long been integral to the success of our business, and they continue to be key players as we deliver on the VMware Hybrid Cloud vision.

Today, we are doing even more, expanding our partner network to drive hybrid cloud adoption. Importantly, we are backing up this commitment with significant channel investments, helping partners sell an easy to deploy disaster recovery solution on vCloud Hybrid Service.

To help our partners capitalize on the growing cloud market and drive the greatest benefit to their customers, this week VMware is launching a vCloud Hybrid Service program with enablement, incentives, promotions and enhanced support. Our U.S. and UK partner community, which includes Ingram Micro, Tech Data, Arrow, and Avnet, as well as hundreds of corporate resellers and VARs, can now deliver VMware vCloud Hybrid service with new capabilities that are not offered elsewhere in the market.


In addition to the partner incentives, VMware is providing all end-user customers with a price promotion for a three- or 12-month Virtual Private Cloud, vCloud Hybrid Service – Disaster Recovery, and Dedicated Cloud. Details on the partner promotion, including up to a month of free service are available here.


VMware is fully committed to the success of our partners and is now launching an even broader set of channel incentives to help monetize cloud opportunities.  Effective June 1, 2014, vCloud Hybrid Service distribution and reseller competency partners in the US can participate in incentives focused on delivering vCloud Hybrid Service – Disaster Recovery, Virtual Private Cloud and Dedicated Cloud to their Mid-Market customers through the Mid-Market Cloud Surge Program.


We have created the VMware Hybrid Cloud Solution Competency to provide partners with the foundational training required to deliver the VMware vCloud Hybrid Service. This will help them successfully sell cloud services and gain influence with their customers in cloud discussions.   In addition to the competency, VMware also created solution enablement toolkits on vCloud Hybrid Service, and vCloud Hybrid Service – Disaster Recovery to enable partners to quickly learn, market, and sell these solutions to their customers.

Added Value – Disaster Recovery

How can a partner position a mission-critical cloud solution to its customers?  They can begin with the new VMware vCloud Hybrid Service – Disaster Recovery solution. No matter what market a customer is in, having an effective, affordable and well thought-out disaster recovery plan is crucial to ongoing success.

VMware vCloud Hybrid Service – Disaster Recovery is a new cloud-based disaster recovery (DR) service that provides a continuously available recovery site for VMware virtualized data centers and seamlessly extends DR to the public cloud.  Using this service offering, VMware partners can distinguish themselves by offering a simple and cost-effective DR solution, allowing customers to use the cloud to deliver business value, without wrestling with operational complexity and incompatibility inherent to other public clouds.

By leveraging vCloud Hybrid Service and the new vCloud Hybrid Service – Disaster Recovery solution, our partners can provide customers with unparalleled cloud solutions and receive a limited time incremental benefit from VMware. As the first to market with a DR-specific packaged offering with support – we are excited to see how this translates into success for our partner community.

For VMware partners –What are you waiting on? The cloud surge is happening now and we want you to dive on in!

Learn more on Cloud Surge by logging on to Partner Central.

Brandon Sweeney is VMware’s Vice President U.S. Mid-Market. Brandon’s team is responsible for both customer acquisition and serving existing customers in the sub 1000 employee segment via VMware’s mid-market sales teams, channel partner ecosystem, marketing and sales operations teams. In addition to driving day to day business operations, Brandon leads and develops the overall business strategy for the segment. Brandon joined VMware 9 years ago. He was most recently Vice President of the Americas Partner Organization (APO) with responsibility for driving revenue and share across all Partner Routes to Market including OEMs, Resellers, Distributors and SI/SOs for all customer segments.


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