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Another VMware Cloud: SEGA Europe Runs Their Hybrid Cloud on VMware

Through Colt and VMware’s Hybrid Cloud Activate service, SEGA Europe was able to reduce the time needed in game-testing implementations by 17%, resulting in more efficient, bug-free games.

SEGA Europe, the European Distribution arm of Tokyo, Japan-based SEGA Corporation and maker of popular games such as Sonic the Hedgehog and Super Monkey Ball, is a digital publisher of interactive entertainment software products. With thousands of users and game testers across Europe, IT agility is essential to the company in order to make the game development process as efficient as possible. 

SEGA Europe is a highly virtualized company, with over 80% of their infrastructure virtualized with VMware. Because of this, it was important to SEGA when choosing a cloud service provider that the public cloud solution was compatible with their existing VMware-based virtualization solution.  It was for this reason that SEGA decided to work with vCloud Datacenter partner, Colt.

According to Francis Hart, Systems Architect at SEGA Europe, SEGA traditionally hosted a lot of its infrastructure for online services within a co-located datacenter, which was very rigid and had a lot of upfront costs. The company started looking to the cloud in order to improve their IT agility and improve the speed in which they could provide services to their customers. 


Through the VMware hybrid cloud model, SEGA Europe was able to achieve the following benefits:

  • Ability to leverage multiple ISPs;
  • Game testing codes became available on-demand to game testers, cutting down the amount of time needed during game-testing implementations;
  •  Ability to use a hosted version of the same service and supply it to trusted testing studios around Europe and the world through Colt’s Virtual Cloud Director (VCD) platform. 

According to Hart, the VMware hybrid cloud model has been a massive success for the company, with all of the UK testing studios using the build delivery system on a daily basis. The company is now looking at using Colt and VMware to move most of their online game environments into the cloud.

For more on SEGA’s hybrid cloud deployment, check out Dana Gardner’s podcast interview with Francis Hart. Visit Another VMware Cloud to learn more about VMware’s Hybrid Cloud Activate service and other companies who have successfully deployed a public or hybrid cloud model through VMware, and be sure to follow us on Twitter at @vCloud and @VMwareSP for more Another VMware Cloud stories! 


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