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The Public Cloud Diaries Part IV – How the Software Industry Has Benefited from the Public Cloud

Thanks for following our series on the Public Cloud Diaries – an ongoing project that showcases the various business situations and challenges that companies have experienced when moving to the public cloud. In our fourth installment, we’ll be sharing the stories of five companies in the Software Industry and their journey to the public cloud. 

Also, be sure to check out Part I, where we detailed the experiences of companies in the Business Services Industry and the ROI they achieved in moving to the public cloud, Part II, featuring the stories of organizations in the Communications and Healthcare industries, and Part III, where we covered the experiences of the companies in the Insurance, Non-Profit and Retail Industries.

Company 1: IT Management Software Provider for Small to Medium-Sized Companies
The Needs: For this company, customers traditionally purchased software for on-premise deployment, but as more customers began looking to move to the cloud, the company had to adjust their offerings to meet customer demand. They created a SaaS version of their software, but needed hosting in the Cloud with sophisticated load balancing, scalability, dynamic resource provisioning and access control, since they would be performing monthly SaaS updates.
The Solution: They chose a vCloud Service Provider with a load balancing schema, dedicated VLANS and redundant SQL database for resiliency.
The ROI: The company did not have to incur the high costs to create their own servers and enjoyed resiliency, proper IT operational maintenance and security.

Company 2: Spinoff Company from Large Corporation Intended to Provide SaaS for the Construction Industry
The Needs: Because the construction industry is a start-stop operation with peak and valley usage levels, this firm had to manage high bandwidth requirements and substantial hardware allocation for short periods of time. They needed a reliable cloud vendor that could deliver a solid disaster recovery solution and unmetered bandwidth at a good value.
The Solution: They decided on a vCloud Service Provider that offered unmetered bandwidth up to 10MB and deployed the technology in several locations in order to have minimal service interruption in case one site had a problem.
The ROI: According to the company, if they had built their own cloud solution, the hardware and operational costs would have been greater than $300k in the first year. However, through a hosted vCloud solution, they were able to reduce their spend to just $40k a year, achieving tremendous cost savings.  

Company 3: Firm that Develops and Deploys Custom Enterprise Software for Multinational Organizations
The Needs: This firm wished to move to the Cloud for economic purposes and to keep operating costs low for its customers. Because they had Service Level Agreements for uptime, they needed a Cloud vendor with high uptime. They also required strong security and remote access to the cloud and applications.
The Solution: The vCloud Service provider they chose enabled the company to deploy clients’ software on a dedicated infrastructure as well as in a multi-tenant scenario, while managing costs.
The ROI: The firm enjoyed a 50% cost savings by deploying into the Cloud versus doing it on site and having to acquire and maintain hardware. 

Company 4: Well-Known Consumer and Enterprise Software Company
The Needs: This company offered cloud versions of their software. After hosting their solution for two years on Amazon Web Services, they found it too be too pricy.  The firm was looking for a new solution and had an extensive list of required abilities:

  1. Easily manage and scale to 1000’s of virtual machines with Terabytes of storage
  2. Back up and restore services and technology
  3. Compliance with ISO 2701, SAS 70 type 2
  4. Multiple locations in US and ability to have a federated solution for Europe and Asia
  5. 99.99% uptime SLA

The Solution: The company chose a vCloud Service Provider and achieved the capability to run thousands of VMs in various configurations of public or private clouds as well as single or multi-tenancy. They held full control of the public cloud and could create and deploy templates worldwide.
The ROI: The firm enjoyed a 50% cost reduction compared with their previous cloud  commodity vendor, faster time to market, and the ability to deploy in mere hours, not months.

Company 5:  Young Gaming Company that Creates Social and Gambling Games
The Needs: The company required a scalable solution since gaming events and tournaments can cause spikes in bandwidth demand. Also, it had to adhere to the strict gambling regulations in security and needed a solution that allowed the company to change software and algorithms on a regular basis.
The Solution: They chose a vCloud Service Provider that provided a cloud solution that could instantly scale for surges in gaming. They ran a SQL server in the backend and a combination of virtual and physical security devices and software to protect the system.
The ROI: With the vCloud Service Provider’s solution, they achieved a high level of security, freedom from hardware burdens and control of the infrastructure and operations.

Interested in public cloud for your organization? Visit and apply to test drive a public cloud from a vCloud Service Provider today.  

For more info on these diary entries, download the complete Public Cloud Diaries, and be sure to follow @vCloud and @VMwareSP.


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