By Alberto Martinez
A couple of years ago when I was working in Australia, one of my customers was starting to deliver cloud services to its external customers—mainly infrastructure as a service (IaaS). It was not a very mature market at that time though they knew what they had to do to promote those services: enable a marketing capability with a strong customer focus. As the IT organization was evolving its cloud service offering from a technology point of view, that marketing function was driving the change and ensuring customers recognized the value of their cloud.
One key takeaway from the recent Computerworld Forecast Study 2015 is that companies like yours are now investing (or are planning to invest) large portions of their IT budgets to enable a cloud service offering. In my previous blog entry, I briefly mentioned the key steps to define a process for marketing your cloud services within your organization in order to maximize ROI.
Now let´s take those steps to the next level of detail by considering the lessons learned and the critical success factors from those early adopters of cloud. Take a look at this brief: Top 5 Tips for Marketing Your Cloud Services. I think you’ll find some very useful tips for building a marketing capability for your cloud service offering.
Alberto Martinez is an operations architect with the VMware Operations Transformation global practice and is based in Spain.