by Tony Scott, CIO VMware
Back in the early days of automobile development, the first engineers used terms like “horseless carriage” or “steam wagon” to describe their inventions. These monikers worked because people could relate the new-fangled machines to what they were accustomed to using. The concept fit their mental model. Of course, those new machines represented a revolution in the industry that caused a radical shift in the world of transportation. We have the same type of radical shift going on in business today. There is an opportunity for IT to take a leadership position to drive business forward, but we’re still operating under the old mental model of what IT represents.
According to a recent InformationWeek survey, 34 percent of IT executives plan to create new business models and revenue streams. That’s a great sign of forward thinking. With technology permeating the boundaries of all business units, the model must become one of integration.
Here at VMware, we already support an integrated IT model, embedding business relationship managers from IT within all our lines of business. These managers hold the responsibility for driving business success and enabling enterprise innovation. The only way they can do that is to be an integral part of the organizations they represent. This way, IT can lead with the business by truly enabling business success and driving technology solutions that focus on business outcomes.
Back to the mental model – we need to be thinking about IT in terms of concept cars, not horseless carriages. In the next few years, IT will become something we’ve never seen before, and that change will propel us into the future of business.