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Meet The Hiring Manager: Pam Cass, Global VP of Field Marketing and Demand Generation

Our Meet the Hiring Manager series allows you to get to know the people who grow teams at VMware. You will learn about our hiring managers’ career paths and what they look for in candidates during the interview experience. This week we’d like you to meet Global VP of Field Marketing and Demand Generation Pam Cass. Pam, who is based in Sydney Australia, has been with VMware for eleven years and has experienced first-hand VMware’s growth in the APJ region, read on, and get to know Pam!

 

VMware Careers: Tell us about your career journey to date?

Pam Cass: I’ve always worked in senior marketing, sales, and business development roles within the technology industry, primarily in the enterprise software and services space. I joined VMware back in Jan 2009 as the VP of Asia Pacific & Japan (APJ) Marketing, a role which I held for the past eleven years until recently being promoted to the newly created role of Global VP of Field Marketing and Demand Generation. When I look back, it seems crazy that it’s been eleven years, but VMware has changed so much and it’s been like working for three different companies; from its initial days as a virtualization hyper-growth, start-up to today with multi-solution offerings focused on complete digital transformation. Alongside this, as a passionate advocate for inclusion in business, until recently I also held the role of Head of Diversity & Inclusion for APJ for the past 3 years and have represented the region on VMware’s Global D&I Council.

VMware Careers: How is VMware different from any other tech company you have worked for?

Pam Cass: At VMware, you get the opportunity to work with some of the best and brightest minds in the industry who all live by our EPIC2 values, which bind us together and underpin everything we do. I’d describe the environment as ‘dynamic and innovative’ with a pace of change that keeps you challenged and engaged every day. There genuinely aren’t ever two days the same. At the end of the day, it is all about moving the needle and making a difference each and every day

VMware Careers: What has been the biggest lesson you have learned as you moved upwards in your career?

Pam Cass: The importance of creating an environment for your team to shine. For me, it’s all about showing up authentically as a leader and building a strong team and culture that binds us. You are only as good as your people and you need to empower every individual to do their jobs based on a clear plan aligned to the business and its goals.

VMware Careers: Your team is hiring. Can you tell us more about your organization’s charter?

Pam Cass: Since taking on my new role in May 2020, the charter of my organization has expanded to bring together all Field Marketing and Demand Generation across the company into one integrated, global organization. By bringing these teams together, we’re able to better optimize the creation and delivery of world-class go-to-market demand gen programs and campaigns and provide more consistency and scale to better support the growth of the business.

VMware Careers: If someone reading this was coming to interview with you tomorrow for a role in your org, what interview tips would you give them?

Pam Cass: At VMware, we’re very focused on showing up authentically, so for the interview, I’d say make sure you bring your authentic self. Demonstrate how you would be the right talent and cultural fit and that you have the skills needed to work in a fast-paced, dynamic, ever-changing environment with examples of the work that you have delivered. We are keen to make sure you share in our same values, so examples of how you’ve used technology for good is important.

Could you see yourself being a part of a Global Field Marketing and Demand Generation Organization? Browse our global open roles here and come join us!

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