Meet Rose Marcello: Senior Partner Marketing Manager

Every year, Channel Daily News celebrates women in the IT channel at their annual Women in the IT Channel Recognition Luncheon – and this year, we couldn’t be more thrilled to share that our very own Rose Marcello has been inducted into the CDN Women in the Channel Hall of Fame.  Congratulations, Rose! 

Rose Marcello is a Senior Partner Marketing Manager at VMware, bringing more than two decades of experience in building high-impact channel strategies across North America. In her role at VMware, she drives marketing initiatives with VMware’s strategic partners, leading demand generation and accelerating the sales processes to drive strategic SaaS-driven partner engagement – a key focus area for the business.

She has held numerous marketing roles in her career – from working with Air Canada Vacations, Samsung and Ingram Micro to Bond Brand Loyalty and even Rogers. But where Rose’s interest really lies is in the enterprise technology space, helping to support partners and prepare them for evolving industry demands and customer expectations. We caught up with Rose to learn more about her current role, working as a woman in the IT channel and her advice for new graduates looking to get into the field.

Congratulations on being recognized by CDN for your contributions to the IT channel!  Can you tell us a little more about how you support VMware’s work with the IT channel?

Rose Marcello: Thank you – I’m very honoured to be nominated and included with such a prestigious group of women.

My role today is really about creating connections.  In a nutshell, I find creative ways to share the information VMware partners need to be successful with us – that might be an information campaign, an event or even a new incentive. The most exciting part of my job today is that I get to work with new technologies and enable partners to bring those technologies to Canadian businesses – it’s really rewarding to think that my work is helping to advance the digital transformation movement in Canada.

Historically, women have been underrepresented in the technology industry.  Do you see that changing?

RM: That’s true – and I do see it changing.  Program’s like CDN’s Women in the IT Channel Recognition Luncheon help with that: it’s a forum for discussing diversity and inclusivity in the industry, and for highlighting women who are opening the path for future generations. To me, serving as a role model for future women is an important part of creating more diversity – we need to showcase the unique roles and impact women are making in the IT channel.

Looking back on your career, what’s the one piece of advice you’d have for a new graduate looking to get into working with the IT channel?

RM: To those new to the industry – absorb all you can, stay curious and keep learning.  Not only meet and get to know the teams that you will be working with, but try to meet those from other groups cross-functionally to gain a holistic understanding of the organization and the value that everyone brings to the table. More importantly, think about how your role can help other areas of the business to drive impact.

You’ve worked with VMware for many years now – what do you think makes working at VMware different from other roles you’ve had?

RM: VMware embraces the concept of building a community environment. We truly strive to live by our core values and drive measurable improvements. Every leader I’ve met, from our CEO to my direct manager, not only want to help me achieve my personal and professional goals, they also want to ensure that we love being on the team. I am encouraged to bring my full, authentic self to work every day. 

I’m also proud to be part of our Canada Best Place to Work team, where we help create and define the VMware Canadian culture. This includes colleague recognition, hiring and retaining passionate top talent, D&I, and bringing to life VMware’s EPIC2 values within Canada.

I think we are at an amazing and pivotal moment in our industry. There has never been a time where change has been felt so globally and I’m so excited to be with an organization that is at the forefront of that change.


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