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Monthly Archives: May 2011

Social media marketing for the IT channel?

VMware obviously works with a lot of partners. Channel partners drive much of our business, and they range from two guys in a garage to the largest systems integrators, resellers, and OEMs on the planet.

I’m working on a project with VMware’s channel partner team to figure out how we can help our partners get up to speed on social media marketing. Given that social media is an extremely broad topic, and that we’re talking about everybody from Two Guys, Inc. to IBM, I don’t think we can put some pdfs together and call it a completed project.

So as a first start, we’re working on gathering goals and requirements within VMware and in our partner community, and also on assembling a set of Social Media Marketing 101 tools. I think there will be both general social media material that will be relevant, as well as some resources tuned specifically for IT consulting and VARs.

To start us off, I asked for recommendations on Twitter today about this, and these are some of what my network on Twitter suggested:

 


@jtroyer Seth Godin : Tribes (not that I am an expert, but changed my perception)less than a minute ago via TweetDeck Favorite Retweet Reply



@jtroyer Sounds funny, but the pop economics book Moneyball is something I apply to social media marketing e’ry day.less than a minute ago via web Favorite Retweet Reply



RT @jtroyer: IT Consultant/VAR suggestions for links/books on Social Media Marketing 101? < @eileenb ‘s book? http://amzn.to/mPXDn1less than a minute ago via TweetDeck Favorite Retweet Reply





@jtroyer: IT Consultant/VAR suggestions for links/books on Social Media Marketing 101? <Anything by Godin, @GuyKawasaki, or Garr Reynolds.less than a minute ago via HootSuite Favorite Retweet Reply



@jtroyer Less abstractly, the @timoreilly @sarahm Twitter Book addresses the fragile topic of best practices. http://amzn.to/jERbKnless than a minute ago via web Favorite Retweet Reply



@jtroyer I would recommend @thebrandbuilder‘s new book Social Media ROI as a great starting point. He’s even from our industry.less than a minute ago via HootSuite Favorite Retweet Reply



@jtroyer “Engage!” by Brian Solis an excellent read…less than a minute ago via web Favorite Retweet Reply

 

But I don’t think the conversation stops here! Put your two cents into the comments: what tools, books, links, blog posts should we be looking at as we try to help our resellers and channel partners better utilize social media to connect with customers and bring people along the journey to the cloud?

A week in virtualization

Weekly virtualization news, as featured on the Community Roundtable podcast.

VMware Fusion team in Palo Alto is looking for an intern. If you want to apply, check out the Fusion page on Facebook.

As John has written on the VMTN blog, we have received an overwhelming response to the vExpert call for nominations, so we're a little backed up and our judges will need two more weeks to go through all the applications with the attention they deserve. John will be announcing the newest crop of vExperts on the blog, and on the Community forums.

On Thursday, I was at the VMware Forum in Anaheim, and recorded a bunch of video interviews with attendees and partners. I tweeted from the event, so those of you who follow me got the scoop and some pictures. I'm @VmwareCommunity on Twitter, if you don't follow me yet. 

We will be making a little YouTube video or two out of the footage we shot at this VMware Forum and the others. Keep an eye out for them in our YouTube channel.

The world of virtualization has a few exciting things in store for us over the next week or so.

The VMware Forum season is in full swing, and we have more events taking place in May and Early June in Budapest, Madrid, Atlanta, Chile, Johannesburg, Houston, Kiev, and Dublin.

The web page with details is linked straight from vmware.com – in the box that says “VMware Forum 2011” on the lower left.

We also have two webinars today about When Java EE Is Overkill: Lightweight Application Server Use Cases, and a Spanish-language one on Physical IT Infrastructure Control with vCenter Configuration Manager.

Tomorrow, we you can learn to Enhance Productivity with Collaborative Workspace from VMware and Cisco. Also a Portuguese-language version of the vCenter Configuration Manager webinar.

To find out more and register, head over to webcasts.vmware.com

Two full-day regional VMUG conferences are coming up next month, one in Western Pennsylvania, on the 7th of June, and the other in Vancouver on the 21st.

Additionally, the following VMUGs are meeting over the next seven days: Tasmania, Atlanta, East Germany, Buffalo, and Wellington. You can find more details and registration links for all the VMUG meetings at myvmug.org by clicking on “Events.”

Top 5 Planet V12N blog posts for week 20

Another acquisition was announced this week, VMware has picked up the company Shavlik and plans to continue to utilize their technology in the SMB space. 

An even bigger announcement was the official product launch of VMware Horizon App Manager!  I have been waiting for this guy to be released to the public because it will be a game changer as corporations continue to struggle with managing SaaS based applications in the enterprise.  Horizon App Manager will allow corporations to integrate their existing AD credentials into a single sign on service that will not only integrate with SaaS apps, but also enable provisioning and (more importantly) de-provisioning of SaaS based applications.  Very cool stuff!

Vaughn Stewart – New vSphere 4.1 Report: Measuring SAN & NAS Performance – NetApp and VMware performance engineering have completed a new storage performance technical report, TR-3916. This new report provides the relative I/O performance available from SAN and NAS storage protocols with vSphere 4.1 and a NetApp FAS array.

Andre Leibovici – PCoIP Recommended Practices for Networking Devices – Display protocols for VDI are still very much a subject to be discussed, and in most environments tuned. The out-of-the-box setting from ANY of vendor will work for many situations; however every environment presents different challenges, making optimization a must.

Gabrie van Zanten – Migrating distributed vSwitch to new vCenter – Customer called me to ask how they could easily migrate their existing vCenter to a new vCenter including all distributed vSwitches. They were moving from vCenter 4.0 to vCenter 4.1 and at the same time creating an AD intergrated vCenter and moving from physical to a virtual vCenter. The upgrade path would be a difficult road and they decided to just perform a fresh vCenter install.

David Davis – VIDEO: VMware App Manager Announced in Interview by Scoble (aka Proejct Horizon) – Today, VMware’s Project Horizon has officially been renamed to VMware App Manager and it has been released! All of this was made public on VMware’s website in their App Manager press release and in this excellent interview by Robert Scoble of Building43.com. In the interview, Scoble interviews VMware’s Noah Wasmer, Director of Product Management and Advanced Development.

Andy Grant – vMA + Splunk = Syslog Awesomeness – Managing syslog messages in nearly any size of environment can be daunting.  Aside from the effort configuring every client to send syslog messages to your target server, searching for relevant data can be just as challenging.  There are many articles online on how to use VMware’s vSphere Management Assistant for collecting your ESX/i host syslog messages and naturally, after reading such an article the first thing I did was to jump into my lab and setup vilogger.

A short note on vExpert awards, which are not coming out today

Just a quick note on the vExpert Program Notifications. Originally I had given us two weeks to go through all 1000-odd nominations and applications. This was too aggressive given travel and other commitments. I'm resetting the clock on this for another two weeks to make sure we don't leave anybody out. Sorry for any inconvenience or upset stomachs. Again, I'm completely blown away and humbled by your efforts and accomplishments. Leaving the specifics of VMware's situation aside, I can't think of another industry where people are so eager to teach and help each other out than our own IT industry. I know we talk a lot about "journeys" and New Ways To Work and 10-year paradigm shifts in how IT departments will be run; but given what I'm reading in these vExpert applications, I am very optimistic that we will all get wherever we're going just fine.

So that you don't walk away empty handed this weekend, I'd like to leave you with a few words of wisdom from the Most Interesting Man in the World.

Mostinteresting2

Stay virtual, my friends.

A week in virtualization

Weekly virtualization news, as featured on the Community Roundtable podcast.

Yesterday, we launched VMware Horizon App Manager™, a user-centric management service for accessing cloud applications. It is the first component of our “Project Horizon” that was previewed at VMworld last year. Future releases of VMware Horizon will broker user access to a variety of application types, virtual Windows desktops and data resources.

You can learn more at vmware.com/go/horizonappmanager

Once you have established an account, you can download the connector at vmware.com/go/horizon-manager-download

For questions or purchase info you can contact the right folks at vmware.com/go/horizon-customer-contact

Last week, VMware vCenter Operations Standard 1.0 won the Best of Interop award in the Cloud Computing & Virtualization category; and VMware View Client For iPad took the Wireless & Mobility category.

VMware is at the SAP Sapphire Now conference today, and we're having a drawing for a BlueLounge Refresh charging station in the 4pm session about Virtualizing SAP in Production. This is a real customer story with Paula Neil, IT System Manager at Mazda.

Today is also the last day to vote on VMworld sessions. We have dozens of sessions for you to vote on at vmworld.com

Last week, we opened community moderator elections on VMTN forums. We elect moderators twice a year for 6-months terms. The voting will continue through the end of the month. If you want to nominate someone, or yourself, the details are posted on VMTN blog at blogs.vmware.com/vmtn

Looking forward, the world of virtualization will continue to excite and thrill us over the next days and weeks.

Tonight, I am flying out to Anaheim, to cover the VMWare Forum held there at the Hyatt Orange County tomorrow. We will be making some videos on the show floor and I will live-tweet from sessions. You can follow my adventures on Twitter @VmwareCommunity.

If you can't make it to Anaheim in person, you can join tomorrow's Forum event online as well.

More VMware Forum events are taking place this month in Edinburgh, Milan, Manchester, Zürich, Mexico City, Moscow, and Budapest.

The VMware Forums web page with details is linked straight from vmware.com – in the box that says “VMware Forum 2011” on the lower left.

We also have a webinar today on Virtualizing Microsoft and Oracle on VMware vSphere: Benefits and Best Practices. Next week, on the 24th of May, we offer the Series Part 2 on VMware vCloud Director QuickStart: Architecting Your Cloud.

The following day, you can learn When Java EE Is Overkill: Lightweight Application Server Use Cases.

Also on the 25th, we got a Spanish-language webinar on controlling physical and virtual infrastructure with help of vCenter Configuration Manager.

To find out more and register, head over to webcasts.vmware.com

There are a number of full-day regional VMUG conferences happening over the next couple of weeks, starting with Palo Alto, in Silicon Valley, today, Farmington, Connecticut, tomorrow, and finally Western Pennsylvania, on the 7th of June.

Additionally, the following VMUGs are meeting over the next seven days: Warsaw, Hamburg, Las Vegas, Minneapolis, Maryland, Toledo, Little Rock, and two Tasmanian VMUGs in Hobart and Launceston. You can find more details and registration links for all the VMUG meetings at myvmug.org by clicking on “Events.”

Top 5 Planet V12N blog posts for week 19

In case you missed it, this week kicked off the public voting for sessions at VMworld 2011.  I tell all my customers that haven’t been to VMworld in the past that they are really missing out on a great learning opportunity.  Between the technical breakout sessions, and the hands-on labs, the peer collaboration is worth it alone.  Connecting and talking to other engineers to understand what they are doing in their environment and how it might differ from yours is priceless.

Voice your opinion and cast your vote today to help shape the content for this upcoming VMworld!

Vladan Seget – VMware HA Slot sizes – This post is an extension of blog discussions around VMware vSphere HA slot sizing.  If you are not familiar with the topic, start with Duncan Epping’s article HA Deepdive and review the VMware HA Admission Control section of the vSphere Availability Guide.

Jakob Fabritius Norregaard – vSphere Network Ports Diagram – Here’s a great network diagram showing used ports in a vSphere environment made by Dudley Smith. Go here for current version as of 2011.05.10. I had to look for it a bit so thought I’d post the link.

Jason Boche – VMware vSphere SiteSurvey Plug-in – VMware SiteSurvey is a free add-on utility which analyzes vSphere ESX and ESXi hosts for VMware Fault Tolerance (FT) compatibility.  My good friend Eric Siebert wrote in depth about this piece of software and its capabilities just after the GA launch of VMware vSphere in 2009.

Eric Siebert – Deleting virtual machine snapshots without wasting disk space – Taking snapshots of your virtual machines (VMs) is a useful way to preserve and restore VM configurations. But proper management is needed to avoid performance problems. In this tip, we’ll explore advanced snapshot management topics. (For a review of snapshot basics or review how VMware snapshots work, see my previous tip.)

Kendrick Coleman – Configuring VMware View Events Database with SQL Server – I’ve been rebuilding my VMware lab and decided to do it all right this time by having a centralized database server, and I choose SQL Server 2008 R2. I have configured vCenter, VUM, and View Composer to all use SQL 2008 R2 with windows authentication, then it came time to get the View Events database up and running. Jason Langone has a great article on setting up the events DB using SQL Express, but there isn’t a good walkthru for regular SQL server setup. So here we go.

VMware at EMC World 2011

EMCWorld VMware is at EMC World 2011 in Las Vegas this week (May 8-12). If you are attending, don’t miss the VMware sessions, meetups, booth offerings and social media resources highlighted below.

Tuesday Keynote: 8:30 – 9:30 am
Paul Maritz, CEO, VMware
Accelerating the Journey to Your Cloud
Join VMware CEO Paul Maritz for insights into real-world CIO experiences and a pragmatic point-of-view on connecting your data and information strategy to cloud solutions for increased competitive advantage.

View all EMC World Keynotes and Super Sessions >

Below is a list of highlighted VMware sessions.  For “all” EMC World sessions, view the Session Catalog >

Monday, May 9th
10:00-11:00 AM: VMware End User Computing – Virtual Workspaces in the Cloud
2:00-3:00 PM: Automating Disaster Recovery with VMware vCenter Site Recovery Manager
3:30-4:30 PM: Building a Private Cloud
5:00-6:00 PM: VMware vFabric the Application Infrastructure for the Cloud Generation

Tuesday, May 10th
10:00-11:00 AM: VMware vSphere 4.1 – What’s New for Storage
10:00-11:00 AM: VMware End User Computing – Virtual Workspaces in the Cloud
11:30-12:30 PM: SQL Server on VMware – Architecting for Performance
2:00-3:00 PM: Oracle Databases on VMware vSphere with EMC and Cisco UCS
3:30-4:30 PM: Virtualization with VMware – The Gateway to High Performance Cloud Computing
3:30-4:30 PM: Pragmatic Path to Cloud Computing with VMware’s vCloud
5:00-6:00 PM: Building a Business Case for Next Generation Desktops with VMware View

Wednesday, May 11th
10:00-11:00 AM: Automating Disaster Recovery with VMware vCenter Site Recovery Manager
2:45-3:45 PM: VMware vFabric the Application Infrastructure for the Cloud Generation
4:15-5:15 PM: Building a Private Cloud

Thursday, May 12th
8:30-9:30 AM: Virtualization with VMware – The Gateway to High Performance Cloud Computing
8:30-9:30 AM: SQL Server on VMware – Architecting for Performance
10:00-11:00 AM: Oracle Databases on VMware vSphere with EMC and Cisco UCS
10:00-11:00 AM: Pragmatic Path to Cloud Computing with VMware’s vCloud
11:30-12:30 PM: VMware vSphere 4.1 – What’s New for Storage
1:00-2:00 PM: Building a Business Case for Next Generation Desktops with VMware View

Featured Tweetups/Meetups:

Chad and Hatem: Taking Mission Critical Apps to the Cloud
Tuesday, May 10th, 4:30 – 5:15 pm at “Social City”

EMC/VMware Integration w/ Dave Henry
Wed, May 11, 3:00 – 3:45 pm at “Social City”

View more “Social City” meetups at EMC World 2011 >

And don’t miss the highly anticipated “Chad’s World Live” event at EMC World 2011 (Sponsored by VMware) on Wednesday, 5:15 – 6:15 pm.  Learn more >

Resources for EMC World 2011:

 

Social Media Coverage for EMC World 2011:

VMware Booth & Genius Bar
Drop by Booth #531 in the Solutions Pavilion.  Chat with our VMware team and experts at the Genius Bar about the products listed below. 

  • Cloud Infrastructure: VMware vSphere, SRM, vCloud Director, Enterprise Mgmt, Business Critical Apps
  • Cloud Application Platform: VMware vFabric
  • End-User Computing: VMware View, ThinApp

We will also be offering Theater presentations Mon-Wed on VMware vSphere, vCloud Director, vFabric, VMware View and Win7 Migration.  Partners presentations will include EMC, VCE and Intel.

Follow VMware at EMC World 2011 via @VMwareEvents and VMware Events on Facebook or follow me at @tony_dunn.

VMware at Interop 2011

InteropVegasVMware is at Interop 2011 this week in Las Vegas (May 8-12). If you are attending, don't miss the VMware sessions and booth demos highlighted below.

Sunday, May 8 

8:35-9:00 AM – Location: South Seas B
Public, Cross-Cloud Platforms and the Evolution of On-Demand Computing
Dave McCrory, Senior Architect, Cloud Foundry

Monday, May 9, 2011

11:00 AM-11:45 AM – Location: South Seas B
The False Cloud Debate
James Watters, Sr. Manager, vCloud Solutions

Wednesday, May 11, 2011

10:15 – 11:15 AM – Location: Breakers L
Supporting the Dynamic Movement of Resources
Allwyn Sequeira, Vice President, Security and Networking Solutions

11:30 – 12:30 PM – Location: Lagoon H
Panel: Best Practices for Desktop and Application Virtualization
Pat Lee, Director, Personal Desktops

2:00 – 3:00 PM – Location: Lagoon H
Panel: Choosing and Supporting Devices for Virtual Desktops and Applications
Pat Lee, Director, Personal Desktops

3:15 – 4:00 pm – Location: Mandalay Bay K
Compliance in the Cloud – Unfiltered and Unplugged
Davi Ottenheimer, Security and Compliance Architect

Thursday, May 12, 2011
 
10:15 – 11:15 AM – Location: Lagoon H
Panel: Road from Server Virtualization/Consolidation to Private Cloud
Jerry McLeod, Director, Management Product Marketing

11:30 AM – 12:30 PM – Location: Lagoon H
Building VMware Private Clouds
Neela Jacques, Group Manager, Infrastructure Product Marketing

Resources for Interop 2011:

VMware Booth
Drop by Booth #939 in the Expo Hall to meet the VMware team and see demos for the products listed below.  We will also have theater presentations running every 30 minutes and with a drawing for a free VMworld 2011 pass.  Be sure to check-in at the VMware booth on Foursquare: https://foursquare.com/venue/21271694

  • Cloud Infrastructure: VMware vCloud Director, vCloud Connector, vSphere 4.1, vShield Family, SRM
  • Cloud Application Platform: VMware vFabric Hyperic, vFabric GemFire, vFabric tcServer
  • End-User Computing: VMware View, ThinApp, Zimbra

VMware has received Interop "Best of Show" nominations for both VMware vCenter Operations Standard 1.0 and VMware View Client for iPad.  Congratulations to both VMware product teams on these nominations!

Follow VMware at Interop 2011 via @VMwareEvents and VMware Events on Facebook or follow me at @tony_dunn.

 

Top 5 Planet V12N blog posts for week 18

The VMware community is a unique social community with lots of collaboration, and people consistently trying to help each other out.  I think this makes this social circle more unique than some other social media circles out there.  For example check out the first blog post by Jason Boche, he has offered up his own lab infrastructure and bandwidth for anyone to test the VMware View iPad client.  Very cool!

A couple of people have asked me how do I select the 5 blog posts for the week.  Giving back to the community is one of the qualities I try to highlight each week when I review the blogs for the past week.  How can this help other members of the VMware community and what is the quality of the post?  This doesn’t mean the post has to be a novel or dissertation but it should show enough detail that an end user walks away with a clear concept of what was covered.

I would like to take this opportunity to state that this selection process continues to get more challenging as each week there continues to be more and more great content to review.  Keep up the great work, happy blogging!

 

Jason Boche – Test Drive the VMware View App for iPad – Nearly two months ago, the VMware View app was released by VMware for the iPad and I wrote about it here.  Since then, many in the community have been curious as to what the end user computing experience was like.  They have iPads and of course they have free access to the View app but they lacked a VMware View environment to connect to, particularly a remote over-the-internet scenario using View 4.6 and PCoIP.

Forbes Guthrie – How to PXE boot from your trunked vmnic0 – Using trunked connections on ESXi hosts is very much common place.  It’s likely that your ESXi’s Management Network connection, which by default will be your first onboard NIC (vmnic0), is connected to a trunked uplink switch port.  Probably the most popular configuration is bonding your Management Network with your vMotion vmknic on a vSwitch with two trunk uplinks which includes vmnic0.  The drive towards 10GbE and cable consolidation only increases the likelihood that your vmnic0 will patched into a trunked port.

Kendrick Coleman – A List of FREE VMware vSphere Tools – I wanted to create a list of free tools that you can use with vSphere. Not just 30-day trial tools, but actually *free* tools. I will be testing out all these applications in the next 2 months in preparation for a Top 5 or 10 blog and presentation at the Kentuckiana Virtualization Users Group meeting May21st.

Paul Richards – FastNFS: Mounting a NFS Datastore to Several vSphere Hosts with PowerCLI – I’ve mentioned before about how I really do not like repeating the same task over and over and over – ESPECIALLY when working in a GUI. One of those tasks is manually mounting a NFS datastore to dozens of ESX hosts. I wrote a powershell script (with some assistance from my friend Jason) to do all of the work – fast-like.

Jeff Szastak – VMware Clarifies Support for Microsoft Clustering – VMware published KB Article 1037959 ( http://kb.vmware.com/kb/1037959 ) on April 18, 2011 in an effort to clarify VMware’s position on running Microsoft Clustering technologies on vSphere. Below is a snapshot of the support matrix published by VMware in the KB (always refer to KB 1037959 for the most current information). For those familiar with VMware’s previous position on Microsoft Clustering, you will notice a couple changes. First, VMware has made a distinction in Microsoft Clustering technologies by segmenting them into Shared disk and Non-shared Disk.

VMTN community forum moderator elections now open

According to hallowed VMTN tradition, we elect community moderators twice a year. This gives an opportunity for new blood to come in, as well as for folks who don't have the time to moderate as much as they used to, to step down and take a break.

The next moderator term goes from 1st of June to 1st of December 2011.

If you would like to serve as a moderator, please contact any of the existing moderators, or the Community Manager (me) with your intent to participate in the elections. You can also DM me on Twitter.

As the nominations come in, I'll create a thread for each candidate in the Moderators forum, where we will vote. The condition to be elected is that nobody from the current moderators vetoes the candidate. That simple.

The voting will continue through 31st of May, and new moderators will be given awesome moderative powers on 1st of June.