Home > Blogs > VMware vFabric Blog


Application Director Community is Open & Growing

With the announcement at VMworld that vFabric Application Director is now part of VMware’s vCloud Suite, the popularity of the product and usage among VMware users has grown significantly. In order to best support a group of diverse users creating cloud applications that can run on any cloud, VMware has created a new community for Application Director users.

But why? Why is application provisioning becoming so popular?
Well, here is how the story is unfolding.

>> Join the Application Director Community
>> Follow us on Twitter

Why IT Departments are Prioritizing Application Director
If you look at it through an extremely pragmatic, financially conscious lens, it’s not terribly difficult to imagine how things evolve as IT looks to prioritize improvements. Here is an example of how we have seen our customers thought processes unfold in discussions:

  • Virtualization has probably had the largest, most recent impact on capex and opex costs in the IT department.  Generally, we want to continue on this path.  Most every operations and application team has made virtualization a priority in the past 5 years.
  • The agile development trend and automation has focused development teams on how to speed development times and consequently, releases to market. The areas that have the opportunity to benefit from automation, aside from automating the writing of code itself, are few and far between.
  • What about provisioning? Continuous integration is part of agile development, however the process is very linear and usually breaks when crossing target environments (dev, test, prod) and definitely breaks if you change target cloud environments.

As people begin to compare the potential outcomes of automated provisioning with other types of improvement programs, the reasons start to gain momentum:

Now, you can begin to see why we’ve gotten thousands of downloads for vFabric Application Director.

So, who is this community for?

This community is for both DevOps and IT users including any hands-on virtualization administration staff, application owners or developers using vCloud Suite and vFabric Application Director to build and automate applications on private clouds. You can visit it here and begin dialogues with peers starting today.

VMware has also developed and opened the VMware Cloud Application Management MarketplaceBETA – where developers, ISVs, Sis, and consumers can share Application Director blueprints (logical definition of an application topology) to provide automation for a variety of solutions like clustering Hadoop, Spring Integration, Riverbed, and  Zend Server.  The new community is also a place where people can discuss these solutions.

About the Author: Stacey Schneider has over 15 years of working with technology, with a focus on working with sales and marketing automation as well as internationalization. Schneider has held roles in services, engineering, products and was the former head of marketing and community for Hyperic before it was acquired by SpringSource and VMware. She is now working as a product marketing manager across the vFabric products at VMware, including  supporting Hyperic. Prior to Hyperic, Schneider held various positions at CRM software pioneer Siebel Systems, including Group Director of Technology Product Marketing, a role for which her contributions awarded her a patent. Schneider received her BS in Economics with a focus in International Business from the Pennsylvania State University.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>