If you are attending Velocity in Santa Clara,VMware is delivering two presentations:

VMware’s Shahar Erez, Director of Application Management Products will be presenting Develop, Deploy, and Manage Tomorrow’s Applications Today. Here is short description:

Business demand for new applications and new functionality is growing rapidly, driving the adoption of modern application frameworks and architectures developed for the cloud. Yet, the great majority of applications continue to be built using existing methodologies and processes. IT must find a way to exploit the promise of cloud computing for existing types of applications while beginning the transition to the next generation of architectures and frameworks.

As well, Sudhir Menon, will be presenting How to Achieve Massive Data Scalability with SQLFire. Here is short description:

One of the challenges of managing applications on a Cloud-scale is data access. As your application and the number of its users grow, the database becomes your bottleneck and your application becomes increasingly slower. Some will propose expensive databases clustering as the answer, others will tell you to re-write your application to leverage that “cool” big data solution you’d been reading about. Attend this session to learn how VMware vFabric SQLFire is different. It gives you the speed, and scale you need in a substantially simpler way. As an in-memory and horizontally scalable distributed SQL database it delivers the speed and low latency that your application demands. Additionally, because it uses real SQL interface, it allows for much quicker and easier integration into your existing app. Join us for an in-depth session and learn how SQLFire provides horizontal scalability, so if you need more capacity you just add more nodes and your data is automatically rebalanced. ~~~